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Augmented Reality (1)

The 21st-century world is experiencing massive development in fields of science and technology, one of the most notable creations is the Augmented Reality (AR). It is the enhanced view of the real physical world through computer-generated input, ranging from visual to sound and including multiple other sensory organs such as the olfactory (sense of smell) and haptic (sense of touch).<br><br>

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Augmented Reality (1)

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  1. AugmentedReality The21st-centuryworldisexperiencingmassivedevelopmentinfieldsofscienceandtechnology,oneofthemostnotablecreationsistheAugmentedReality(AR).Itistheenhancedviewoftherealphysicalworldthroughcomputer-generatedinput,rangingfromvisualtosoundandincludingmultipleothersensoryorganssuchastheolfactory(senseofsmell)andhaptic(senseoftouch). ThefirstfunctioningARsystemwasdevelopedintheyear1992,atUSAF’sArmstrongResearchLabbyLouisRosenberg.Sincethen,ARhasbeenexposedtomanyfieldsovertimeforconvenientliving. Forinstance,HomeDepotintroducedthe“ProjectColourApp”in2015throughwhichitwaspossibletoviewcolorsforthewallsaccordingtothelighting,objects,andshadowsintheroombytheuseofARtechnology. TheindustrythathasbeenthrivingbecauseoftheARsystemistheFashionindustry.Thistechnologyisredefiningthewholefashioneraofthisnewcenturyforpeopleonbothsides.Itcanbesaidthatitisaboonforboththecustomersandtheworkersinthefashionworld. ImpactofARinFashionIndustry Thefashionindustryisoftenreferredtoasacreative,innovative,andfast-growingfield.AnessentialtoollikeARbeingintroducedleadstoanincreaseofengagementfromthecustomer’ssideanditleadstogrowthinmarket salesfortheoverallindustry. Thingsthatgotrendingorpopularinsocialmediaareeasytocaptivatepeopleduetotheimpactofbeingnewanddifferent.Tech-savvypeopleespeciallygenzareasuretargetformarketingwithauniquestyle.ARinthefashionworldworksasthatuniquesystemthatattractspeoplefortryingitoutandhencemoreinteractionwithcustomers. “FashionandBeautyaretakingARmoreseriously”stated– VogueBusinessin2020.TheideaandsuccessfulexecutionoftheARtogivereal-liferetailexperiencetopeopleisfascinatingtothemajorityofthepopulation.Theabilitytovisualizeoutfitsstartingfromdressestoshoesandalsobeingabletovisualizebeautyproductsfromanapporwebsitewithoutgoingoutphysicallyisnotjustanideaanymore,ratherareality.InaForbesarticle,itwasstatedthat61%ofusers ofGoogleprefershopsthatoffertheARsystem.

  2. BrandswithARtechnology DuetothegrowingdemandamongcustomersforARandthebenefitsthatareassociatedwithit,severalretailbrandsarenowincludingit.LetustakeaglanceatafewretailshopsthatcurrentlyworkwiththeARsystem. SEPHORA Sephoraintroducedafeature“VirtualArtist”toitsownappwhichwasanimmediatesuccesswith45millionhitsinjustthefirsteightweeksofbeinglaunched.Thisfeaturescansthefaceofusersthroughthefrontcamerathenshowsdifferentshadesandcombinations.Usersthendon’thavetogothroughthehassleofgoingoutphysicallytotrytheshadestomatchtheirchoices,theycandoitfromanywherewithjusttheappontheirphone. WANNAKICKS TheiOSsupportedappbyWannakicksprovidescustomersaneasywaytopurchaseshoesfromtheirhomesandnotbygoingouttostores.Oftenitisanissueamongpeopletoknowwhatthepairofshoesaregoingtolooklikeonthem,butwiththisapp,theycanjustpointtheircameraattheirfeetandthenswipetoseewhatpairsuittheirfeetthemost.Thishelpswithmoreonlinemarketingandsalesaspeopleareeffortlesslytryingontheshoesvirtually. GAP Thefeatureof“DressingRoom” actsasatry-onforclothestopeoplefromtheappitself.UsersjustneedtouseaGoogletango-enableddevicetoaccessit.Theycanpickclothesandalsomanagesizeaccordingtothem.A3dfigureoravatarappearsandcanbemanagedjustastheuserwantsit,toviewhowtheclotheswilllookonthem. ASOS ASOS–virtualcatwalkwaslaunchedtothemarketin2019.ThisworkswhenthecameraispointedtowardsaflatsurfaceandtheARbuttonispressedontheapp,followingwhichamodelappearsanduserscanobservehowthedressesfitorlooklikeonthemodelswhichcanhelpthemwithdecidingontheirpurchase. FutureofARintheFashionindustry TheARdemandisgrowingrapidlythroughouttheglobeandisestimatedbyStatistathatitsvaluewillbeover18BillionU.S.Dollarsbytheyear2023.ThefashionindustryandthebrandsarenotunknownfromthebenefitsofARin increasingcustomersandsales,sotheacceptanceofARintheindustryisalso takingover.

  3. Formorearticlesonbusinessandindustry,insightsclickhereBlog.IfyouarelookingforgrowthandwantconsultancypleasecontactusatContact.Formorearticlesonbusinessandindustry,insightsclickhereBlog.IfyouarelookingforgrowthandwantconsultancypleasecontactusatContact.

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