How Will Digital Marketing Change in 2023

1. How Will Digital Marketing Change in 2023

2. Digital Marketing Meaning of Digital Marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. This marketing technique develops since 1993 and changed the way brands and businesses use technology for marketing. As digital platforms grew more integrated into marketing strategy and daily life, and as consumers frequently used digital devices instead of visiting physical stores so as a result, In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. It is estimate that this figure is forecast to grow by 56 percent over the next years, reaching about 8.1 trillion dollars by 2026.

3. Types Of Digital Marketing Search Engine optimization Pay Per Click (P.P.C) Social Media Marketing Content Marketing Email Marketing Mobile Marketing Marketing Analytics Affiliate Marketing

4. 1) Search Engine Optimization (S.E.O) • The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.

5. 2) Pay Per Click (P.P.C) Pay-per-click can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos and in ads in mobile apps. 3) Social Media Marketing (S.M.M) Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

6. 4) Content Marketing Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell. 5) E-Mail Marketing Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.

7. 6) Mobile Marketing This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. 7) Marketing Analytics Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends.

8. 8) Affiliate Marketing Affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms, or website. The affiliate earns a commission each time someone makes a purchase through the unique link or code associated with their recommendation. Learn Digital Marketing Learn SEO course

9. Digital Marketing Trends in 2023 Introduction Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online. As the demand of technology glows, digital marketing is changes accordingly with new updates. A consumers expects a lot from the businesses that exist user experience which play main role that whether to purchase or not. On a macro level, there are several major trends that will shape the way we experience digital marketing in the coming years. So, here are the top digital marketing trends to watch in 2023.

10. Top Digital Marketing Trends Metaverse Gaming & Streaming Live Streaming Content to Online Retail. A Cookie Less Future Internet of Things

11. 1) Metaverse Technically, a metaverse is a collective virtual shared space, created by the convergence of virtually enhanced physical and digital reality.

12. As a combinatorial innovation, metaverses require multiple technologies and trends to function. Contributing trends include virtual reality (VR), augmented reality (AR), flexible work styles, head-mounted displays (HMDs), an AR cloud, the Internet of Things (IoT), 5G, artificial intelligence (AI) and spatial computing. Innovation in Metaverse • Web3, which is a new stack of technologies for the development of decentralized web applications that enable users to control their own identity and data. Web3 and metaverse complement each in a community or ecosystem where value in some form is exchanged between people or organizations — or a combination. • Spatial computing, which can be defined as a three-tiered technology stack through which users experience the intersection of the physical and digital worlds. • Digital twin of a person (DToP) not only mirrors a unique individual, but is also a near-real-time synchronized multi presence, with the ability to be present in multiple places at the same time in both digital and physical spaces. • Digital twin of a customer (DToC), a subset of DToP, is a dynamic virtual representation of a customer that simulates and learns to emulate and anticipate behavior. Customers can be individuals, personas, groups of people or machines.

13. Hype on Metaverse • There is a lot of buzz about the metaverse, driven by technology businesses claiming to be metaverse companies or creating a metaverse to enhance or enrich people's digital and physical experiences. • Eventually, the metaverse will give enterprises with permanent, decentralized, collaborative, and accessible options and business models that will allow them to expand their digital company. However, possibilities in the metaverse are already appearing, both for businesses and individuals. Actions for business • Explore opportunities where metaverse technologies could optimize digital business, or create new products and services. • Build metaverse products and solutions through a pipeline of combinatorial innovation rather than trying to find a “killer app.” • Identify metaverse-inspired opportunities by evaluating current high-value use cases. • Invest in specific emergent metaverses cautiously and protect your reputation by proactively establishing a data governance, security and privacy policy to protect customer and employee data.

14. 2) Gaming & Streaming A live audience is shown the screen of a video game as well as a video of the player. Twitch, YouTube, and Facebook Gaming are sites that broadcast live video games, which may be a profitable employment for a professional player. The global gaming market is valued at $198.40 billion and is expected to grow to $339.95 by 2027 according to Mordor Intelligence. According to PwC, the gaming market grew by 26% between 2019 and 2021. Some, but not all, of this growth can be attributed to the pandemic.

15. Gaming Trends New P.C Gaming Platform Cloud Computing Services: If you haven't previously heard of PlayStation Now, Xbox Cloud Gaming, Google Stadia, and Amazon Luna, you will in 2023! While cloud gaming eliminates the need to spend money on gaming gear, it still necessitate fast internet connections. Launching New Games and Reboot on Existing Games, From first-person shooters (FPS) to role-playing (RPG), and every other type of game in between, no matter what you’re into, there are so many new games to look forward to in 2023. Fitness gaming – New Generation Gaming medium eSprots Games for Everyday Gamer Mobile Gaming, the Growth of Metaverse

16. 3) Live Streaming Content to Online Retail. Livestream shopping, sometimes known as live shopping, is a marketing tactic in which a host, typically an influencer or celebrity, promotes a product via live video. It is comparable to home shopping TV shows in which a person explains how to use a product, but all interaction between the presenter and the viewer is totally live, as the name indicates.

17. The difference between livestream shopping and traditional online shopping is that the former is unedited, with the audience interacting with the host in real time. • Unlike traditional online shopping, potential customers who tune in can ask questions or comment, and the host or hosts can address them as they model or review a product. • China has been at the forefront of livestream shopping for years. The trend began more than a decade ago when Chinese influencers would livestream their shopping experiences in New York and Los Angeles. • According to eMarketer, livestream e-commerce in China generated $300 billion in retail sales in 2021 and is on track to generate $623.29 billion in sales by 2023. • By 2023, livestream e-commerce in China will account for 19.4% of all retail sales in the country. Elements of Livestream Shopping Here are some key elements • Platform • Host • Product • Video Content

18. These shows are usually streamed on e-commerce apps, social media platforms, and websites such as Alibaba’s Taobao, Facebook, and recently, Amazon. 4) A Cookie Less Future

19. Everyone is certain that we are moving towards a true cookie-less future. However, nobody knows when that reality will hit us. In July 2022, Google once again delayed the scheduled deprecation of third-party cookies from 2023 to the second half of 2024. Brands will need to discover successful means of reaching, engaging, and selling to their consumers after the collapse of third-party cookies and until a universal identification solution fills the gap in terms of targeting capabilities. How Cookie Works The server transmits a tiny text file to the user's device when he or she views a website (computer, tablet, smartphone). This file is sometimes referred to as a "cookie." The cookie is then saved on the user's device and used to track the user's activities on that website. Importance of Cookie Cookies are the text document that sent to user when they visit the site it save valuable information for the future useage. cookies are a great asset to help marketers not only improve users’ web experience but also, the advertisements and content displayed based on their interests. With cookies, you can collect not only behavioral data but also sensitive data. This cookie is used to collect statistics and information regarding visitors to a website. The data that is gathered by Google Analytics can help us track how a user is using a website, and what pages a user is looking at.

20. Cookieless Future Cookieless marketing refers to a style of marketing in which marketers depend less on third-party cookies, which are little pieces of data shared between advertisers that include personal identifiers when customers surf the web. In March 2021, Google split from other advertising companies by announcing that it won't collect personally identifiable information (PII) graphs from alternative identifiers like users' email addresses. The techniques for gathering information on client behavior are reducing, and industry experts must look for new ones. Due to privacy concerns, browsers have opted to discontinue collecting cookie data, which tracks users' activities on websites. Apple's Safari browser now blocks cookies, and Google intends similar changes for its market-leading Chrome browser by 2023. The impact of a cookieless future is unknown, but it could mean big changes for the online advertising and marketing industries. Cookieless future may also spell the end of personalized ads and targeted content. The cookieless future will have far-reaching consequences for the digital marketing environment. The most obvious implication is that tracking users between devices and platforms will become increasingly difficult. Widespread panic and confusion about how to move forward has not yet set in, but it is only a matter of time. Many are still hoping for a cookieless future where they can continue to track users, but that seems increasingly unlikely.

21. 5) Internet of Things • The Internet of Things (IoT) refers to physical objects (or groups of such objects) that are equipped with sensors, processing power, software, and other technologies that connect to and exchange data with other devices and systems over the Internet or other communication networks. • Smartphones, smartwatches, and smart televisions are already widely available. Technology is constantly shrinking and getting more affordable. Almost every electrical gadget will most likely be "smart" in some fashion in the not-too-distant future. Even more remarkable, intelligent microchips are already being implanted in humans.

22. The marketers can leverage this data to create impactful insights, identify patterns to capture customer interactions, and predict customer behavior and lifestyle. IoT in Digital Marketing The way IoT will impact on Digital Marketing A) Personalization: • You can use IoT to open your customers' lifestyles. From alarm clocks to coffee makers, reserving a cab for work, scheduling appointments, and fitness trackers, all of these gadgets may generate a remarkable amount of data that is both deep and wide. This data can assist marketers in obtaining crucial information in order to deliver rich consumer experiences. B) Instant Service: • Now a days audience always in the need instant satisfaction – easy access to product/service/information when they want and wherever they want. simply connect your devices to the internet, and these devices would be able to exchange information and build a shopping cart for you. You just have to click a button and you are sorted. C) Advertising Opportunity: • Being able to connect any device to the internet offers a advertising opportunities, and almost any object can be used as a channel to engage customers, with IoT, PPC campaigns will see a shift to mobile best practice.

23. D) Analytics and Attribution: • Massive data generated by IoT will help feed machine learning algorithms, which will augment the capabilities of predictive analytics. • We can now combine attribution analytics with data from a client's digital footprint, device use, and interactions to better understand how a consumer responds to various marketing engagements. • IoT allows you to track the whole conversion journey across all touchpoints and optimize outcomes in real time. E) Smarter Platforms: • There will be a need to invest more in developing intelligent technology stacks, which can handle a vast amount of data, deliver right messages and infer and learn from results. • IoT will also have an impact on the development of IoT apps that integrate sensors, linked devices, networking, cloud, and analytics. IoT apps will become a standard feature of smartphones and may be utilized as a marketing and advertising platform.

24. Other Digital Marketing Trends • Story-Driven Content Visualization • Conversational marketing • Strategic Marketing Transformation • Push Notifications • Featured Snippets in Google Search • Social Commerce • AI-Based Automation • Video Marketing • Account-Based Marketing • Live Video • Hyper-Local Marketing • Integrated Online-Offline Customer Experience

25. Findings • Digital Marketing is field where we use the technology to promote business and services online and determine the growth by gaining potential consumer. Through the process of digital marketing, we find new way to attract more consumer to create brand awareness as well as the growth of the company. • Explore opportunities where the technologies like metaverse could optimized digital business at the high value. • Contributing trends include virtual reality (VR), augmented reality (AR), flexible work styles, head-mounted displays (HMDs), an AR cloud, the Internet of Things (IoT), 5G, artificial intelligence (AI) and spatial computing. • In the gaming and streaming as it is trend to engaging audience by screening video games, Broadcasting live video games and can able to influence the people. • There is new trend to developed the business to doing live streaming content for online retail, as the traditional online shopping, potential customers ask question or commenting on post and the host address model or review the product. • But in live streaming a host, typically an influencer or celebrity, promotes a product via live video a person explains how to use a product, but all interaction between the presenter and the viewer is totally live, as the name indicates.

26. Findings (Cont) In near future we can able to free from lacking of privacy issues with third party cookies. Online businesses website using our information and track our records and use it for the fulfillment of them. It will be diminished soon, the third party users who are practicing for there wellbeing they have to find the alternatives Internet of things will be the future for all the sectors including digital marketing, with the help of IoT we can upgrade in personalization, Instant services, advertising, analytics, smart platforms Through IoT marketers can predict the consumer behavior and lifestyle and can capture customer interactions

27. Conclusion • Digital Marketing is key factor for the marketer to grow the business, create brand awareness among the consumers. • As the upcoming trends that influence the marketers to grab new potential consumer. • Marketers will able to sale there product through live streaming online retails they can interact with customers live in virtual and can personalised with them and influence to purchase the product at online stop directly. • As people are facing third party cookie issue can able solve the privacy problem and on the other hand marketers are searching there customer records who visit there website, as the alternative sources. • Internet of Things will expand to change the future with virtualization which will help more precisely to both users and marketers. Conclusion that, the things will change with improvement in technology and Digital Marketing field will going to be leading edge for the businesses. Changing to digital world is started.