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Brand Voice Tips: Detailed Content Style Guide for Consistent Content Marketing

Are you struggling to find the right brand voice for your content marketing? How about writing content with a consistent tone to ensure homogeneity in all your content marketing efforts? As a brand content marketing manager, coming across impediments while choosing the right brand voice for your content is a common issue. However, to save you from the hassle of struggling with experimentation, we have got you covered with our detailed style guide. <br><br>

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Brand Voice Tips: Detailed Content Style Guide for Consistent Content Marketing

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  1. 11 Brand Voice Tips: Detailed Content Style Guide for Consistent Content Marketing

  2. Are you struggling to find the right brand voice for your content marketing? How about writing content with a consistent tone to ensure homogeneity in all your content marketing efforts? As a brand content marketing manager, coming across impediments while choosing the right brand voice for your content is a common issue. However, to save you from the hassle of struggling with experimentation, we have got you covered with our detailed style guide. 

  3. How to Find and Implement The Right Brand Voice for Content Writing • Gather Representative Content for Defining Your Brand : When you ponder over the tone of voice for my brand, the first thing to do is gather representative content. Dig through your direct competitors and adjacent competitors websites to find out the voice and tone that will closely represent your brand. When you create brand content, the representative content will offer you a clear direction. It will help you device which type of brand voice you need to adopt for defining your brand in front of your customers. Once you have a good set of examples of tone and voice that closely represent your brand, it is time to brainstorm and group the similar ideas together on a white board. This practice, called mind mapping, helps you identify those brand voice elements that resonate with your target audience.

  4. Use Three Words to Answer “What is Your Brand Voice?” Establishing your brand identity as clearly as possible is important in deciding your brand voice and tone of content. While you are sorting your representative content into groups of similar themes, try to use three different words (adjectives) for description. This practice will help you describe the most dominant elements of your selected groups. Moreover, discuss these common themes among your content writers and marketers circle to find out which elements will be best for your brand.

  5. To make this step simpler, you need to ask yourself “If my brand was a person, how would people describe it?”  • For example, if you have a brand that is in fashion niche, the most common content tone and voice themes for this segment would be: • Quirky • Trendy  • Purposeful 

  6. Now, describe each trait in further detail, such as: • Quirky: eccentric, offbeat, unconventional, and one-of-a-kind • Trendy: fashionable, stylish, vogue, popular and modish • Purposeful: resolute, determined, single minded and goal-driven • When you describe your brand traits, you will have a clear view as to what content voice elements you need to include in your content tone.

  7. Help Your Writers Understand How to Set Your Brand Voice Elements in Motion Your writers are the primary source of brand creativity which aligns content voice with consistent tone. Once you have defined your content’s voice, it is time to help your writers understand how to communicate it using words in the content they will create. Here are some steps you can take to help your writers set your brand voice in motion:

  8. Get Personal With Your Writers Team: Meet your writing and marketing team to personally discuss how to visualize your content voice and tone using words. Share your ideas with them and get their feedback on how they can implement your brand’s tone traits in the content.

  9. Set Clear Content Quality Benchmarks:  Show your writers what type of content tone your brand is trying to achieve. Show them examples of good and bad content to help your writers differentiate between the right and wrong content for your brand.

  10. Establish Clear Writing Guidelines: Writing guidelines play a very important role in helping writers find and stick to a direction consistent with your brand’s identity. Set clear guidelines for your blog content, social media content, newsletters, case studies, product descriptions, PRs, survey questions and even the correspondence you will have with your brand customers or community members.

  11. Implement Standardized Design Themes: Your brand’s content is as good as it is writing AND representation. Thus, you need to establish and implement standardized design elements across all avenues of your brand content marketing. It means that your newsletter, blog, social media content and even your SMS writing should have identifiable and unique design elements standardized according to your content voice. The visuals, graphics, and textual design elements should be consistent throughout. Moreover, decide your signature brand color as it helps in improving your brand recognition by 80%.

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