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What is OTT Amazon - Blog Post

Discover the future of TV with Amazon OTT! <br>From cord-cutting to advanced streaming, learn how Amazon Prime Video and other OTT platforms are revolutionizing how we watchu2014and how brands can connect with audiences like never before.

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What is OTT Amazon - Blog Post

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  1. ¿What is Amazon OTT?

  2. Amazon OOT It means Over-The-Top Without going through the traditional cable decoder Advertisers reach new audiences at scale as more viewers turn to streaming video content over traditional cable and broadcast TV TV streaming refers to any type of multimedia content transmitted over the Internet.

  3. What is cord cutting? Cord-cutting, which is when households cancel their subscription to cable or satellite TV, is driving more consumers to stream video through connected TV. Over six million households were expected to cord-cut in 2020, bringing the total number of cord-cutter households to 31.2 million In addition to cord-cutters, there are also “cord shavers,” who are minimizing their pay-TV plans but still using streaming services. And then there’s a growing number of “cord nevers”—people who have never paid for TV subscriptions or premium channels.

  4. What is streaming TV? Streaming TV refers to the distribution of televised content over the Internet to user devices for on-demand viewing. Amazon Prime Video is an example of streaming TV where users can access an array of movies, TV shows, and original content directly over the internet, without the need for traditional cable or satellite subscriptions. What is advanced TV? Advanced TV is an overarching term referring to streaming content that goes beyond linear television delivery models to other devices and apps. Many of these services are communicated through acronyms like OTT, CTV, TVE, OLV, VOD, SVOD, TVOD, AVOD, and PVOD.

  5. Video on Demand (VOD) SVOD Subscription video on demand (SVOD) is content accessible to consumers who have signed up for a subscription to a particular service, allowing them to view as much as they want for a flat rate per month. An example of this is Amazon Prime Video. TVOD Transactional video on demand (TVOD) content is purchased through a pay-per-view model. Viewers can either purchase the content for repeated viewing, or rent it for a single-time use. Amazon Prime Video Store is an example of a TVOD service. AVOD Ad-based video on demand (AVOD) doesn’t require a subscription or transactional fee, as it’s ad-supported content. An example of an AVOD service is Freevee. Viewers are adding AVOD to their streaming options for more variety. From January to March 2020, 50% of US adults ages 18-44 signed up for an AVOD service PVOD Premium video on demand (PVOD) is a newer concept, where film studios and other providers offer premium video content, like access to a movie premiere, at a higher price point. This type of content became more prevalent over the past year as some studios released films straight to streaming services while many movie theaters were closed.

  6. Why should marketers add streaming TV advertising to their media mix? The entertainment landscape is moving beyond cable and it is moving quickly. Simply put, more people are watching more content in more places than ever before. For example, 90% of Amazon's ad-supported streaming TV audience is watching almost two hours of streaming TV content every day. More time than we spend eating, drinking, or exercising each day. Streaming TV advertising isn’t just a place to reach audiences it’s increasingly become the place to turn everyday moments into lasting customer connections, making it an important addition to a brand’s media mix.

  7. OTT ADS VS VIDEO ADVERTISING

  8. OTT vs CTV

  9. Streaming TV advertising best practices Effective streaming TV advertising campaigns leverage audience insights and audience segments. For example, Amazon Ads enables brands to engage audiences based on billions of first-party insights, which have been shown to help brands achieve a 44% increase in consideration compared to using demographic attributes alone. Successful campaigns also stay true to their brand message and tone by appearing alongside relevant content, whether that’s hit TV shows and movies, curated news, or live sports. Additionally, streaming TV ads with a clear call-to-action (CTA), like visiting a website, can be helpful, since viewers may have a device nearby while streaming content to perform a CTA if compelled to do so.

  10. OTT in practice - AMAZON

  11. OTT in practice - AMAZON

  12. OTT in practice - AMAZON

  13. Case Study - OTT (Hershey Company) https://www.youtube.com/watch?v=1E0-ZkHAwFk&t=1s

  14. THANK YOU! Subtitle Final text/thoughts

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