Data Lineage and Data Profiling Solutions

1. GoodData Global IDs Go to Market Presentation

2. Contents • About Global IDs • Use Cases • Lights out Scanning • Trusted Data • Data Lineage • Data Retention

3. About Global IDs One Fully Integrated Platform 20 Years in Data Management Fortune 100 Production Implementations Organize your data in the context of how you do business to enable robust analytics and confident decision making with trusted data

4. Global IDs Methodology Business Use Cases Analytics Quality Tracing Lineage Mapping Technical Capabilities Classification Profiling Discovery

5. Profile Data to easily identify “useful data” WHAT IS DATA PROFILING ? How This Benefits GoodData Users Feature #1 Immediate insight into the quality of data sources targeted for use in reports, analytics and dashboards. Enables the users to ensure data is trusted before consumption. Data Profiling is the process that analyzes data and collects metadata so a data steward can understand structure and quality. As a result, you can define standards and quality rules to determine accuracy and completeness. Global IDs automatically recommends rules optimizing the data steward’s workload. Feature #2 Automated rule generation with machine generated recommendations streamlining data steward activities and establishing standards. WHY DOES DATA PROFILING MATTER TO YOU ? Fingerprints Statistical Profiles ID Profiling Proactive Valuable Insight - Analyze vast quantities of data for completeness, inconsistencies, errors, anomalies before determining if the data is fit for purpose with respect to reporting, analytics or dashboards. Productivity Gains - automated recommendations allow data stewards to establish standards and builds column level quality rules out of the box. Relationships Outliers Correlations Contact rich.fiorella@globalids.com or 908-256-1295

6. Discover and Profile Data with Lights Out Scanning WHAT IS LIGHTS OUT SCANNING ? How This Benefits GoodData Users Feature #1 Automated approach to gain insight into quality and completeness of data sources. Locate the data you need quicklysaving crucial time for data consumers. Lights Out Scanning is an automated approach to enterprise Discovery through scanning of databases without human intervention. It stores all metadata in a single repository collected from varied databases across the business and notifies you of any changes. Feature #2 Proactive notification of changes to source data WHY DOES LIGHTS OUT SCANNINGMATTER TO YOU ? Feature #3 Centralized inventory of metadata that enables your organization to understand usage patterns and optimize practices. Automated Search - No human intervention required . One time access. Metadata level scan - discover and harvest metadata Fingerprint Generation - identify unique characteristics of columns required for classification and lineage DEEP Scan - combination of the above two steps along with statistical profiling Schedule scans to offload load on peak hours. Perform post-scanning activities including Classification, Lineage and Privacy automatically. Contact rich.fiorella@globalids.com or 908-256-1295

7. Compliance and Quality through Trusted Data WHAT ISTRUSTED DATA ? How This Benefits GoodData Users Feature #1 Easily identify critical data and generate predictive data quality rules to standardize formats and policy requirements. Trusted data is data that ensures compliance with policy and regulation and meets acceptable data quality thresholds for use. Feature #2 Confidence in data used for analytics and reporting is high quality and pulled from authoritative sources. WHY DOES TRUSTED DATA MATTER TO YOU ? Feature #3 Monitor quality to ensure consistency and reliability are maintained. Early alerts to any potential change in critical data used for reporting and analytics. Companies are making critical decisions throughout the day that must rely on trusted data. This however is not often the case and companies find themselves questioning data used to drive decision making only to find out the source(s) used may not have been optimal for their purposes. Companies must comply with specific regulation requirements especially in the case of Know Your Customer. Ensuring Customer Data is accurate and complete is challenging and can lead to non-compliance fines and even more detrimental can provide a poor customer experience. . Contact rich.fiorella@globalids.com or 908-256-1295

8. Compliance and Impact Analysis with Data Lineage WHAT IS DATA LINEAGE ? How This Benefits GoodData Users Feature #1 Understand data flow for critical data points used in analytics and reporting. Important for trusting the data used is relevant and managed appropriately for its purpose. Data Lineage is the process of tracking and visualizing the flow of information across the data ecosystem. Tracking data from its origination to its consumption. Feature #2 Quickly identify root cause for data quality issues. WHY DOES DATA LINEAGEMATTER TO YOU ? Feature #3 Evaluate impact of change comprehensively so the full scope is understood. Supports efficient and effective decision making. Data Lineage is important as it helps track the following: Regulatory Demands - Adhere to regulatory compliance and specifications relevant to its business processes.Operational Forensics - Detect transformation of data along the way-how the data was transformed, what changed, and why. This allows companies to Track errors in data processes. Impact Analysis - Understand the life cycle of data from the point of origin to its destination. This allows companies to quickly determine impacted objects for root cause analysis and change management scoping. Contact rich.fiorella@globalids.com or 908-256-1295

9. Compliance and Optimization with Data Retention WHAT IS DATA RETENTION? How This Benefits GoodData Users Feature #1 Ability to remain compliant with retention requirements and ensure users are not accessing data that is no longer relevant. Data Retention is the process that helps organizations gauge the age of databases and verify their compliance with data retention policies. Feature #2 Improve performance of data processing and maintain a manageable data ecosystem. WHY DOES DATA RETENTIONMATTER TO YOU ? Companies rely on a growing range of devices, data sources and applications to compete in today's evolving business environment. Range of information created, accessed and retained affects how companies organize their data and retain information.Companies must comply with specific regulation requirements related to how long certain data can be retained. Non-compliance can lead to significant fines. Ensuring data is accurate is critical to everyday decision making. Data that is retained and accessible but has not been maintained leads to data usage that may not be fit for its purpose and unreliable. . Companies defines policies to govern the lifecycle of data with automated detection for when data can be purged or archived Click here to get your download of this white paper with case studies Contact rich.fiorella@globalids.com or 908-256-1295

10. Questions

11. Thank You! Contact Us rich.fiorella@globalids.com www.globalids.com