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Youu2019ve probably seen the phrase "digital food" circulating around the internet lately, and you may have thought, "What does that even mean?" With restaurants and cafes shifting toward digital marketing strategies, your experience at a restaurant could be almost unrecognizable if you havenu2019t visited one in the past few years. If you want to learn more about how digital marketing has changed the restaurant experience, keep reading to discover how new technology has made it easier than ever to order delicious food online.
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WORKWITH INFLUENCERS Influencersareconsidered especiallyeffectivefor restaurantmarketingbecause peopletrustthemtogive honestrecommendations.
TIPSFOR MARKETING YOUR RESTAURANT INTHE DIGITALAGE ANDTRICKS
DEVELOPONLINECOUPONS AGREATWAYTOGETPEOPLE INTERESTEDINYOURRESTAURANTIS BYOFFERINGSPECIALDEALSVIA ONLINECOUPONS. SITESLIKE GROUPONANDLIVINGSOCIALHAVE MADEITEASYTOMARKETYOUR BUSINESSTHROUGHDEALSTHATARE GEAREDTOWARDCERTAINAGE GROUPSORFOODPREFERENCES. IN MOSTCASES, CUSTOMERSWILLTAKE ADVANTAGEOFASWEETDEAL, THEN COMEBACKTIMEANDAGAINTOEAT ATYOURRESTAURANT!
UseMobileAppstoOrderAhead Usingamobileapp, likeOpenTableor TabbedOut, toorderaheadcankeepyourtables moving, gettingyoumoreseatingandgivingyour serverstimetofocusoncustomerservice. Andit’s easierthanevertogetcustomersusingthese apps; somerestaurantsaremakingitacondition ofreceivingpriorityseating. Eitherway, that’s onelessthingyouhavetoworryaboutasa restaurateur. Yourgoalshouldbegetting customersinandoutfaster—notjustbetter service. Customerswhospendmoremoneywill giveyoubetterfeedbackandmoreword-of- mouthmarketingdowntheroad; thatcomesfrom ensuringthey’resatisfiedwiththeirvisit.
Havingasolidwebpresenceisan importantpartofmarketing. Makesuretoprovideyour customerswithawaytoconnect withyoudigitally, whetherthat’s throughsocialmediaaccounts, textmessagingoremailing. Havingmultiplewaysforpeople tocontactyounotonlymakesit easieronyourcustomers—they don’thavetorememberone specificnumber—butitalsogives youmoreopportunitiestoreach themifsomethinggoeswrong.