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how to find true link love
How to Find True {Link} Love

Presented by Arnie Kuenn

Today’s Hashtag = #AZIMALUV

@ArnieK @VerticalMeasure @JoinAZIMA

optimizing for search is critical
Optimizing for Search is Critical
  • When someone types a keyword into the search box, there are only two possible outcomes:
    • They will find you.
    • They will find your competitor.

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

search marketing reality
Search Marketing Reality
  • Organic search traffic can be so valuable, it can sustain an entire business.
  • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

why invest in search
Why Invest In Search?
  • The #1 position will get clicked 43% of the time!
  • Natural search results receive many more clicks than paid search
  • Natural search converts 30% better than paid search
  • Clicks are Free

Source: Did-it, Enquiro, and Eyetools.

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

how does it work today
How Does it Work Today?

Bot or Spider

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

slide6

What Does It Look For?

Title tag

H1 tag

Content

Bold

Meta Description

Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

search engine results
Search Engine Results

Indented Listing

Local Listing

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

proper on page optimization in order of importance for 2010
Proper On-Page Optimization(in order of importance for 2010)
  • Links - internal & external
  • Freshness of content & keyword usage
  • Title tag (viewed in results)
  • Image Alt text
  • H1 tag
  • Description meta tag (viewed in results)
  • URL structure
  • Page load times (Google Caffeine)

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

biggest factor is still inbound links
Biggest Factor is Still Inbound Links
  • The best links:
    • Are from trusted sites
    • Have proper anchor text
    • Have varied anchor text
    • Are from many different domains (new 2010)
    • Determined editorially

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

links friends with benefits
Links: Friends with Benefits
  • Internal links (from content)
  • Friends & family
  • Associations (donations)
  • Social Profiles
    • Twitter, LinkedIn, Naymz, Google,
    • 123People, Businessweek, etc.
  • Clients & Suppliers
  • Directories (but not thousands of free ones)
  • Blogs (guest posts or your own blog)

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

links true love
Links: True Love
  • Competitive Link Research + Requests
  • Link Recovery or Reclamation
  • Article Placement
  • Purchase or Rent Links
  • Widgets or Badges (next slide)
  • Licensing of Content or Tools (next slide)
  • Link Worthy Content Development & Promo

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

some samples
Some Samples….
  • Widgets & Badges
  • Licensing of Content or Tools
    • Research results
    • White papers
    • Free tools (software, mortgage calculators, flu-shot locator, maps, etc.)

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

what are bad links
What are Bad Links?
  • Multiple links to same site on same page
  • Non-relevant or spammy footer links
  • From same pages that have PPC – porn, pills and casino links
  • Link farms
  • Links pages

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

how does social influence links
How Does Social Influence Links?
  • Real-time links (Twitter & Facebook)
  • Social news links (Digg, Reddit, Delicious)
  • Can influence the actual rankings for your website
    • Provide Backlinks (but short term value)
    • Mentions & Signals

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

the best of both social search
The Best of Both – Social & Search
  • Build Great Content & Promote it
  • Good for Social Media?
    • Is it “Link Worthy”?
    • Can you promote it?
  • Examples:
    • Lists
    • Case Studies
    • Comparisons
    • Satire & Parody
    • Interviews
    • Polls & Surveys
    • Videos
    • Contests (detailed example, next)
    • Promote it using social media!!!

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

example run contests
Example: Run Contests!
  • Bridal Contest
  • Answer 3 questions:
    • Your engagement story
    • Your wedding day theme plan
    • What is special about your wedding that you shall win this free sponsorship?
  • Facebook Ad
  • Increased followers on Twitter through regular tweets

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

big companies too
Big Companies Too!
  • Major hotel chain has us working many different promotions
    • Attend a Motor Sports event, get a discount
    • Visit Disney, get a discount
    • Attend LPGA event, get a discount
    • Go to a Little League Baseball game, get a discount
    • Multi-night stay, get Double Rewards
    • Multi-night stay, get $50 Gift Card

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

even internet marketing companies
Even Internet Marketing Companies!
  • Boost Your Juice
    • $5,000 Grand Prize and $1,000 for 2nd Place
    • Submit essay telling us why they should win
    • Chose finalists and had the public vote on it
  • Promoted via Twitter, FB, PR & Blogger Outreach
  • Own first 14 results on Google for “boost your juice” (branding)
  • Over 2,000 visitors to just the contest page
  • Links from more than 50 different sites
  • Current “Ode to SEO” through Feb 19th.

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

other examples of using content
Other Examples of Using Content
  • Video Interview Series (#4 “Internet Experts”)
    • Watch Jeramie McPeek for some great ideas
  • Videos on SEO Tips (#5 “SEO Videos”)
  • Post on 50 Blog Topics (#3 “Corporate Blog Topics”)
  • Image Posts (car crashes, tattoo, parrot flower)

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

link worthy content process
Link-Worthy Content Process

Source: SEOMoz

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

have a corporate blog
Have a Corporate Blog
  • 24% of our page views come from our blog posts (~4,000 per month)
  • We make 2 new posts per week
  • Gives us a vehicle to post new link worthy content
  • Keeps the search engines coming back
  • Internal linking

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

and remember
And Remember….

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

slide23
Q & A

Contact Patty Adams

pattya@verticalmeasures.com

602-314-3467 (direct)

www.VerticalMeasures.com