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beyond the usual link building
Beyond The Usual Link Building

Presented by Arnie Kuenn

a few quick questions know your audience
A Few Quick Questions(Know your audience)
  • How many of you do NOT consider link building one of your primary functions?
  • How many of you think link building sucks?
  • How many of you are hoping to learn some easy, fast, inexpensive ways to get trusted links?
my background know your presenter
My Background(Know your presenter)
  • Have been building links for about 10 years
  • Formed Vertical Measures about 4 years ago
  • Primarily a link building company however everything is geared around marketing & SEO
  • We have 60+ clients
  • About 25% of our business is outsourcing from SEO & Web Development Agencies
video creation
Video Creation
  • Video is a great marketing tool, but it doesn’t have to involve a film crew!
  • Produce your own simple videos
    • Choose your concept and targeted keyword phrase
    • Develop a simple script and create a PPT presentation
    • Use your own digital assets such as photos, logos, screen shots, etc. Use publically available assets too.
    • Convert the PPT to video using a variety of inexpensive software tools (We use Moyea’s PPT to Video Converter)
    • We then do a voice-over and add some background music
video creation cont
Video Creation (cont.)
  • Here is an example (took about 8 total man hours)
    • Video Marketing Services Video
    • Google search for Video Marketing Services
    • Be sure to include your link in the description WITH the http://
content or profile links
Content or Profile Links
  • There are many places where you can create public profiles or content pages for free.
    • Often they have good authority metrics
    • Some offer DoFollow links
    • The key is to create value-adding content & build links to those pages
    • Some examples:
      • Google’s Knol ( )
      • Hubpages (
      • Buzzle (
      • American Chronicle (
      • Squidoo, Scribd, RateItAll, Spoke, LinkedIn,, HotFrog, and many more....
your clients suppliers the twist here is how you approach them
Your Clients & Suppliers(the twist here is how you approach them)
  • Ask your clients & suppliers for links!
    • Offer company shirts, gift cards, discounts, etc. or even a good old fashion reciprocal link
    • Send letters → via the US mail!!
    • Include an offer or request in your invoices
    • Use the phone! Set aside some time for a telemarketing campaign
    • Also: your local & national associations
      • Become a sponsor or make a donation, just make an offer
contests promotions
Contests & Promotions
  • What makes a good contest?
    • A great offer or prize, valuable to the people you want to attract
      • Why should they put in the effort to have a chance to win?
      • Can you obtain sponsors to help you out?
    • Something reasonably innovative, not a “me too” contest
      • Avoid something your competitors have already done
    • Proper time frame, enough time to enter but not so long they lose interest
      • 3 days may be too short and in 30 days they may forget about you
    • Create a buzz, who will help you promote it and how?
      • Your panel of judges, press releases, LinkedIn, Twitter, Facebook, etc. Offer prizes to those who help you promote it.
    • Optimize every page!
      • Use keywords and think long term
contests promotions cont
Contests & Promotions (cont.)
  • Small Companies can run contests!
  • Bridal Contest
  • Answer 3 questions:
    • Your engagement story
    • Your wedding day theme plan
    • What is special about your wedding that you shall win this free sponsorship?
  • Facebook Ad
  • Increased followers on Twitter through regular tweets at:
    • like:
contests promotions cont1
Contests & Promotions (cont.)
  • Big Companies Too!
  • Major hotel chain has us working 6 different promotions
    • Attend a Motor Sports event, get a discount
    • Visit Disney, get a discount
    • Attend LPGA event, get a discount
    • Go to a Little League Baseball game, get a discount
    • Multi-night stay, get Double Rewards
    • Multi-night stay, get $50 Gift Card
contests promotions cont2
Contests & Promotions (cont.)
  • Even Link Building Companies!
  • Vertical Measures’ contest
  • Boost Your Juice (
    • $5,000 Grand Prize and $1,000 for 2nd Place
    • Some what unique (submit video or essay)
    • 2 week duration
    • Recruited a panel of judges (who help promote it)
    • Offer “socialize prizes” (Rebecca Lieb)
that s a wrap
That’s a Wrap

My Contact Info:

Arnie Kuenn