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Beyond The Usual Link Building

Beyond The Usual Link Building

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Beyond The Usual Link Building

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  1. Beyond The Usual Link Building Presented by Arnie Kuenn arniek@verticalmeasures.com http://twitter.com/arniek http://www.linkedin.com/in/arniekuenn

  2. A Few Quick Questions(Know your audience) • How many of you do NOT consider link building one of your primary functions? • How many of you think link building sucks? • How many of you are hoping to learn some easy, fast, inexpensive ways to get trusted links?

  3. My Background(Know your presenter) • Have been building links for about 10 years • Formed Vertical Measures about 4 years ago • Primarily a link building company however everything is geared around marketing & SEO • We have 60+ clients • About 25% of our business is outsourcing from SEO & Web Development Agencies

  4. Video Creation • Video is a great marketing tool, but it doesn’t have to involve a film crew! • Produce your own simple videos • Choose your concept and targeted keyword phrase • Develop a simple script and create a PPT presentation • Use your own digital assets such as photos, logos, screen shots, etc. Use publically available assets too. • Convert the PPT to video using a variety of inexpensive software tools (We use Moyea’s PPT to Video Converter) • We then do a voice-over and add some background music

  5. Video Creation (cont.) • Here is an example (took about 8 total man hours) • Video Marketing Services Video • Google search for Video Marketing Services • Be sure to include your link in the description WITH the http://

  6. Content or Profile Links • There are many places where you can create public profiles or content pages for free. • Often they have good authority metrics • Some offer DoFollow links • The key is to create value-adding content & build links to those pages • Some examples: • Google’s Knol (http://knol.google.com ) • Hubpages (http://www.hubpages.com) • Buzzle (http://www.buzzle.com) • American Chronicle (http://www.americanchronicle.com) • Squidoo, Scribd, RateItAll, Spoke, LinkedIn, AboutUs.org, HotFrog, and many more....

  7. Your Clients & Suppliers(the twist here is how you approach them) • Ask your clients & suppliers for links! • Offer company shirts, gift cards, discounts, etc. or even a good old fashion reciprocal link • Send letters → via the US mail!! • Include an offer or request in your invoices • Use the phone! Set aside some time for a telemarketing campaign • Also: your local & national associations • Become a sponsor or make a donation, just make an offer

  8. Contests & Promotions • What makes a good contest? • A great offer or prize, valuable to the people you want to attract • Why should they put in the effort to have a chance to win? • Can you obtain sponsors to help you out? • Something reasonably innovative, not a “me too” contest • Avoid something your competitors have already done • Proper time frame, enough time to enter but not so long they lose interest • 3 days may be too short and in 30 days they may forget about you • Create a buzz, who will help you promote it and how? • Your panel of judges, press releases, LinkedIn, Twitter, Facebook, etc. Offer prizes to those who help you promote it. • Optimize every page! • Use keywords and think long term

  9. Contests & Promotions (cont.) • Small Companies can run contests! • Bridal Contest • Answer 3 questions: • Your engagement story • Your wedding day theme plan • What is special about your wedding that you shall win this free sponsorship? • Facebook Ad • Increased followers on Twitter through regular tweets at: • www.twitter.com/customveils • like: http://twitter.com/customveils/status/1849732048

  10. Contests & Promotions (cont.) • Big Companies Too! • Major hotel chain has us working 6 different promotions • Attend a Motor Sports event, get a discount • Visit Disney, get a discount • Attend LPGA event, get a discount • Go to a Little League Baseball game, get a discount • Multi-night stay, get Double Rewards • Multi-night stay, get $50 Gift Card

  11. Contests & Promotions (cont.) • Even Link Building Companies! • Vertical Measures’ contest • Boost Your Juice (verticalmeasures.com/Boost-Your-Juice-Contest) • $5,000 Grand Prize and $1,000 for 2nd Place • Some what unique (submit video or essay) • 2 week duration • Recruited a panel of judges (who help promote it) • Offer “socialize prizes” (Rebecca Lieb)

  12. That’s a Wrap My Contact Info: Arnie Kuenn arniek@verticalmeasures.com http://twitter.com/arniek http://www.linkedin.com/in/arniekuenn www.VerticalMeasures.com

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