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VDO.Ai Reviews Seasonality trends in AdTech Industry

VDO.AI is a one stop marketing solution for not only mapping the marketing plans but also implementing them seamlessly. It allows the publishers to diversify their marketing through multiple channels in an optimum budget.

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VDO.Ai Reviews Seasonality trends in AdTech Industry

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  1. VDO.AI REVIEWS: SEASONALITY TRENDS IN ADTECH INDUSTRY

  2. Seasonality is a variation introduced in the trends of the AdTech Industry owing to the changes in the internal and external business environment. It may or may not be predictable. These fluctuations change the revenue for the publishers throughout the year. Factors like consumer preferences, advertising budget, and technical updates are important in determining the same. Some quarters may be profitable, while others may not. However, advertisers need to analyze these seasonality trends throughout the year and maximize the chances of boosting the revenue by retargeting, taking initial safeguards in the best interests.

  3. Reasons for the seasonality by Vdo.ai Reviews There isn’t any one particular reason for seasonality. The publishers may experience a higher CPM and CPC during the Holiday season and specific events like a Wednesday Offer Or Black Friday Sale. It may be low during months such as January and February. However, the publishers are spending lavishly strengthening their advertising campaigns to ensure a higher CPM throughout the year. This has been primarily due to the sudden increase in online consumers and attribution modeling after Covid. According to the US market federation report, US consumers’ annual spending has increased to USD 905 billion in 2022 as against USD 50 million in 2019.

  4. Quartile 1: From January to March This is particularly referred to as a slump year for marketers. It marks the beginning of the financial year. That is why the main focus of the publishers is to devise new policies and strategies to increase the CPM. The ad spending by the publishers is reduced to a minimum. The spending power of the consumers is usually exhausted due to recent festivities like Christmas and New year. It leads to a reduction in the total sales of more inventory. The marketers initiate new programs for increasing the CPM. CEO 2

  5. Quartile 2: From April to June This quarter is relatively more profitable as compared to the previous one. The marketing plans are enforced and the initiatives are launched. The consumer demand starts picking up due to the salary hikes and issuance of bonuses. Publishers pool their funds in marketing and promotional activities. According to the sources, the advertisement investment was predicted to grow by 8.7% by the end of 2022, out of which 3.3% was to be allocated in the month of March. This period continues till June and the revenue starts increasing. 4

  6. ABOUT VDO.AI VDO.AI is a one stop marketing solution for not only mapping the marketing plans but also implementing them seamlessly. It allows the publishers to diversify their marketing through multiple channels in an optimum budget. It allows the publishers to connect with the users worldwide and establish an instinct connection. Get in touch with us today by clicking here and get an access to an optimised plan to survive the seasonality trends in the ad tech industry.

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