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DIGITAL MARKETING

Digital marketing involves promoting products or services using digital channels such as search engines, social media, email, and websites. It leverages data-driven strategies to target specific audiences, increase online visibility, and drive engagement. Key techniques include SEO, content marketing, paid ads, and influencer marketing to reach and convert customers.<br>URL- https://www.dicsitcourses.com/digital-marketing-training-institute-in-pitampura.php<br>

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DIGITAL MARKETING

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  1. WELCOME

  2. WHAT IS DIGITAL MARKETING ? • Digital marketing is the promotion of brands and services using the internet and other digital communication channels. It encompasses a wide range of strategies, including online advertising, social media marketing, search engine optimization (SEO), content marketing, and email marketing. The goal is to connect with potential customers, build brand awareness, drive traffic, and ultimately achieve marketing objectives

  3. WHAT IS SEO ? • SEO stands for Search Engine Optimization, which is the process of improving a website's visibility and ranking in search engine results pages (SERPs) like Google and Bing. The goal of SEO is to attract more organic (unpaid) traffic by making websites more relevant and user-friendly for search engines and their users. 

  4. WHAT IS SEM? • SEM stands for Search Engine Marketing. It's a digital marketing strategy that focuses on improving a website's visibility in search engine results pages (SERPs) through both paid and organic methods. In recent years, SEM has largely been associated with paid search advertising, where companies pay to have their ads displayed on top of search results. 

  5. WHAT IS SMM? • SMM stands for Social Media Marketing, a digital marketing strategy that uses social media platforms like Facebook, Twitter, and Instagram to promote products, services, or brands. It involves creating and sharing content, engaging with audiences, and sometimes running paid advertising campaigns to achieve marketing goals. 

  6. WHITE HAT SEOBLACK HAT SEOGREY HAT SEO TYPES OF SEO?

  7. WHITE HAT SEO? White hat SEO is an ethical approach to Search Engine Optimization (SEO) that focuses on optimizing a website for search engines while adhering to their guidelines and prioritizing user experience. It involves creating high-quality, relevant content and building a positive user experience, rather than relying on deceptive or manipulative tactics. 

  8. BLACK HAT SEO? • Black hat SEO refers to unethical and manipulative techniques used to artificially boost a website's search engine ranking, often violating search engine guidelines. These tactics focus on tricking search engine algorithms rather than improving user experience and content quality. 

  9. GREY HAT SEO ? • Grey Hat SEO is a middle ground between White Hat and Black Hat SEO, using tactics that aren't explicitly against search engine guidelines but might be considered somewhat risky or unethical. It involves methods that can potentially boost rankings but may also carry the risk of penalties or bans from search engines like Google. 

  10. TYPES OF TRAFFIC WEB? • ORGANIC WEB TRAFFIC • INORGANIC WEB TRAFFIC • SOCIAL WEB TRAFFIC • DIRECT WEB TRAFFIC • REFFERAL WEB TRAFFIC

  11. ORGANIC WEB TRAFFIC • Organic website traffic refers to visitors who come to a website through unpaid channels, primarily search engine results pages (SERPs) like Google, Bing, or Yahoo. It's essentially free traffic gained through organic search optimization (SEO) efforts. This means the website is optimized to rank higher for relevant keywords, making it more visible to users searching for specific information or products. 

  12. INORGANIC WEB TRAFFIC • Inorganic web traffic refers to website visitors arriving from paid advertising, social media, email campaigns, or other forms of online promotion, excluding organic search engine results. It's essentially traffic generated through paid efforts or non-search engine sources. 

  13. SOCIAL WEB TRAFFIC Social web traffic refers to website visitors who come from social media platforms. It's a crucial metric for understanding the effectiveness of social media marketing efforts in driving traffic and engagement. Social traffic can be either paid (e.g., through ads) or organic (e.g., from shared links). 

  14. DIRECT WEB TRAFFIC • Direct web traffic refers to website visits where the user enters the URL directly into their browser, or accesses it via a bookmark, or other direct means without being referred from another website. It's traffic that isn't attributed to a specific referral source, such as a search engine or another website. 

  15. REFFERAL WEB TRAFFIC • Referral traffic refers to website visitors who arrive from other websites, rather than directly from a search engine or through a direct URL. It's a valuable metric for understanding how your website is performing and where your audience is coming from. 

  16. ADDRESS: Plot No 29-30, 3rd Floor, Kanjhawala Road, Budh Vihar, Rohini, OPP. Rajni Gupta Hospital, Delhi–110086WEBSITE LINK: https://www.dicsitcourses.com/VANSHIKASHARMA THANKYOU

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