Digital Marketing SEO s SEM

1. SEO vs SEM

2. SEO It stands for Search Engine Optimization. It is the process of getting top ranking on the Google platform, Some certain rules are decided by google for top ranking. When users follow this in their website then google's algorithms search it and give the position on google search. Day by day google's algorithms get advanced so SEO plays a vital role in top ranking. SEO provides traffic through free results or natural search results, basically in SEO ranking no need for any paid activities. Just need to understand the algorithms of google and manage the website accordingly. SEO has 2 parts follow:- 1) On-page optimization 2) Off-page optimization

3. On-Page optimization:- let us talk about on-page optimization it indicates that what is in your website, what type of content like text, video, images, etc) is available on it. SO, this is identified by Crawler, Google has its crawler when you register your website, the google's crawler starts crawling on the website, it is like a virus that searches whole internet links by links from other websites which are connected through links. So in this manner database is created by a crawler and this process is called indexing. Google index the data in the database and is easily shown on the query of users.

4. Some Factors of On page SEO :-

5. Off-page optimization:- Google is majorly giving attention to on-page SEO because of black hats practices which include link building, fraud links, and clicks in off-page SEO but it comes under google's algorithms and provides some benefits to the websites so managing the off-page SEO is important. Off-page SEO is an activity in which strategies apply outside the website for generating traffic. It will improve the visibility of a website by users and search engine, popularity, and relevance.

6. Some Factors of OFF page SEO :-

7. It stands for Seach Engine Marketing. It is a process of increasing the visibility of a website in search engine result pages ( SERP) through paid activities or Ads. It doesn't provide the organic result as an SEO. SEO takes time in ranking the website but SEM provides instant results if users are not willing to wait for the top ranking of their website so SEM is the best way. In SEM ads are run as a campaign through google ads on a web page then traffic will generate and major chances of top-ranking of website and conversion of targets. SEM

8. Some importance of SEM in digital marketing is as follow:- • It gives instant results. • Attract a huge amount of users. • Sources of constant traffic on a website. • It provides the flexibility of running Ads/campaign/Sponsored ads whenever you realize the need. • Hyper targeting of customers is possible in it like location-wise, gender-wise, interest-wise and get a more possible conversion. • For following the strategies of SEM the requirement of skills of running Ads attractively and beat your competitors.

9. SEO vs SEM • SEO uses optimization techniques to improve organic ranking, whereas SEM provides relevant information - Organic and paid searches. • SEO brings their content to the top of the search engine to provide it to users, whereas SEM generates revenue for paid search.  • SEO is less expensive - pay only search engine optimizer, whereas SEM is more expensive - pay 3rd party PPC.  • SEO provides long-lasting results whereas SEM is short-lived. Conclusion SEO and SEM both play a vital role in digital marketing but there is a broad misconception of people is SEO and SEM are the same in working.  So yes, both work for generating traffic on the website and providing the ranking to websites but the way of working is very different. SEO provides organic results and SEM provides paid results. Both have their importance in digital marketing. 

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