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This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a daily basis<br>This post will steer you in the right direction with 5 tips and strategies that you can apply to your Instagram marketing strategy today.
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1. Increase your following One of the first steps to having a successful Instagram marketing strategy is growing your follower base. Without lots of followers, you will struggle to get your posts seen. It’s not going to be easy for you to generate sales without followers.
2. Focus on the first impression of your page First impressions matter. This statement holds true in the real world as well as the virtual world. As a marketer, you need to recognize that. It’s the same reason why writing an irresistible blog post introduction is vital to your content strategy.
3. Post content on a regular basis If you’re adding a picture or video to your profile only once a month, it’s not an effective strategy. I wouldn’t even call that an active profile. At the same time, you don’t want to flood user timelines and be perceived as annoying. You need to find a middle ground here.
4. Go live Instagram has a live broadcast feature. If you read my top marketing trends of 2018, you’d know I put live video streaming first on this list. Users love it, and brands are using this information to their advantage. Live video gives you the opportunity to connect with your audience in real time. While you broadcast, they can comment.
5. Add pictures and videos to your story As I briefly mentioned earlier, your story is a great place to add daily content. You can post content to your story multiple times per day because it won’t flood the timelines of users who follow you. But that doesn’t mean you should go overboard and post 20 different pictures and videos to your story every day.
