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The Chief Consumer Officer

Slideshow about The Chief Consumer Officer by Tom De Ruyck

TomDeRuyck
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The Chief Consumer Officer

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  1. Digital Darwinism @TOMDERUYCK

  2. Massive change @TOMDERUYCK

  3. Many possible futures @TOMDERUYCK

  4. @TOMDERUYCK

  5. Structural Collaboration with consumers @TOMDERUYCK

  6. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK

  7. @TOMDERUYCK

  8. not Faking it @TOMDERUYCK

  9. not Doing everything consumers ask @TOMDERUYCK

  10. not Having no strategy @TOMDERUYCK

  11. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK

  12. Challenge accepted? @TOMDERUYCK

  13. @TOMDERUYCK

  14. #2 Activation of internal stakehol- ders to take rele- vant action #1 #3 Consumer collaboration initiatives Inspiring and empowering employees at all levels Lead and coordinated by the Chief Consumer Officer #4 #5 Leverage of results & culture externally Impact measurement @TOMDERUYCK

  15. #1 Consumer collaboration initiatives @TOMDERUYCK

  16. #1 Know where to start @TOMDERUYCK

  17. #1 Reactive & proactive @TOMDERUYCK

  18. #1 Discovering new opportunities @TOMDERUYCK

  19. #1 Bringing down the silos @TOMDERUYCK

  20. #1 Even the CFO will be happy! @TOMDERUYCK

  21. #1 Keeping onGOing GOing @TOMDERUYCK

  22. #1 @TOMDERUYCK

  23. #1 Avoid a Collaboration Hangover! @TOMDERUYCK

  24. #1 Ambassador Team @TOMDERUYCK

  25. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK

  26. #2 Marketing our findings @TOMDERUYCK

  27. #2 Online, offline… NO LINE! @TOMDERUYCK

  28. #2 @TOMDERUYCK

  29. #2 @TOMDERUYCK

  30. #2 @TOMDERUYCK

  31. #2 @TOMDERUYCK

  32. #2 @TOMDERUYCK

  33. #2 @TOMDERUYCK

  34. #3 Inspiring and empowering employees at all levels @TOMDERUYCK

  35. #3 What if…? @TOMDERUYCK

  36. #3 Level in the organization High Executives Management Frontline Staff Low Indirect Direct Relationship with consumers @TOMDERUYCK

  37. #3 Activate the Movers & Shakers @TOMDERUYCK

  38. #3 @TOMDERUYCK

  39. #3 The rules of the game @TOMDERUYCK

  40. #4 Leverage of results & culture externally @TOMDERUYCK

  41. #4 @TOMDERUYCK

  42. #4 Surfing the wave of enthusiasm @TOMDERUYCK

  43. #5 Impact measurement @TOMDERUYCK

  44. #5 Culture Performance Communication @TOMDERUYCK

  45. CHIEF CONSUMER OFFICER @TOMDERUYCK

  46. People Engager Consumer Coach Ecosystem Builder Action Hero @TOMDERUYCK

  47. Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Ready for a transformation?

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