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All about Content Analysis

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    1. 1 All about Content Analysis Minjuan Wang ED 690 EDTEC SDSU

    2. Textbooks, essays, newspapers, novels, magazines, articles, cookbooks, songs, political speeches, advertisements, pictures [even artwork] -- in fact, the contents of virtually any type of communication can be analyzed.Textbooks, essays, newspapers, novels, magazines, articles, cookbooks, songs, political speeches, advertisements, pictures [even artwork] -- in fact, the contents of virtually any type of communication can be analyzed.

    3. 3 Scheme: the one we did last week; has your life been worth living. Karls Color and cultural websites; run a CHI-square to determine the statistically significant difference.Scheme: the one we did last week; has your life been worth living. Karls Color and cultural websites; run a CHI-square to determine the statistically significant difference.

    4. 4 Quantitative Content Analysis Identify categories Count frequencies of word occurrence & run statistical analysis Not a mechanical count of words; validity-established coding scale, automated on a computer.Not a mechanical count of words; validity-established coding scale, automated on a computer.

    5. 5 Qualitative Analysis Content Analysis Identifying, Coding, Categorizing the primary patterns in the data Interaction styles in online discussion: Complexity of response Question type Levels of argumentation & negotiation Socializing Coding Scheme Creates a scheme which clusters words and phrases into conceptual categories for purposes of counting

    6. 6 Adolescent Writings of Napoleon Bonaparte Analysis of verbal behavior scores on scales for on depression, anxiety, & preoccupation with sickness coincide with the available biographical evidence (childhood) Not a mechanical count of words; validity-established coding scale, automated on a computer. [Journal of Nervous and Mental Disease] Not a mechanical count of words; validity-established coding scale, automated on a computer. [Journal of Nervous and Mental Disease]

    7. 7 Sample Topics Researching the "y2k" event Assessing feeling of guilt or pride in discourse Emoticons Automated Movie Analysis the emotional state of interviewees when they answered a set of questions about the past of their national group (colonisation of other peoples) the emotional state of interviewees when they answered a set of questions about the past of their national group (colonisation of other peoples)

    8. 8 Samples Personal Ad Content Analysis Undergraduates analyzed newspaper personal advertisements Used ANOVA and correlation techniques How could you do? The cultural differences Gender, SES

    9. 9 Real Studies Seaworld.org Evaluation criteria for ??? Analysis of Pre-service teacher education programs Analysis of Social Presence online Analysis of articles published in a journal (p. 490)

    10. 10 Challenges Content Analysis in Online Communication Webcast Text, audio, and video important interactive and design features as well as content features Design and implementation of coding procedures To assess the distinctive features of online communication