Social Media Strategies Most Real Estate Agents Are Not Aware Of

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2. Social Media Strategies Most RealEstateAgents AreNotAwareOf

3. Socialmediaplatformscanprovetobetheultimategoldmineforrealestateagents.Nameasuccessful realestateagentandyouwouldknowhe/shemadeafortunethroughsocialmedia.Byleveragingthe truepotentialoftopsocialmediaplatforms,manyrealestateagentshavemadeittothetop. Fairtosaythatrealestateagentswhohavemadeittothetoparecapitalizingontheirsmartrealestate marketingstrategies.Safetosaythatsuccessfulrealestateagentsmakethebestuseofsocialmedia. Theyuseitjudiciouslyateverystage;rightfromthelisting,toevenafterclosingthedeal. Moreover,ifwegobythefigures,around80%ofthehomebuyersarereachingtosocialmediatolook forhomes.Also,74%oftherealestateagentsadmitthattheyneitherhavetheknowledgenortimeto handletheirsocialmediaaccounts. However,thefiguresaboveprovethatrealestateagentsareontheirmarktowinthesocialmedia game.Notjustthis,mostAustralianslookforpropertiesontheinternet. Now,wehaveboththepartiesonthesocialmediaground;audienceandrealestateagents.Butthatis notenough.Amerepresenceonsocialmediachannelswillnothelpyoustandout.Intensivedigital marketingforrealestateagentsisneeded. Thesituationsaysthatyouhaveaballinyourcourtbutyouareunabletomakeagoal.Youhavethe customersbutyoudon’thavetherightsocialmediastrategy. Now,letusseewheremostoftherealestateagentsarelagging.

4. CommitmentandConsistency As mentioned above, building an online presence is not enough. Runningsocialmediaaccountswithcommitmentandconsistencyis needed.Therealestateagentswhohavemaintainedthisvirtueare successful.Also,postingonceortwiceaweekwillnotdojustice. Rememberyourcustomersarealreadythereonline.Theywillcome uptoyourwebsiteandsearchfortherealestatecontent.Failingto showupeverydayonsocialmediawillhamperyourgrowth.Notjust this,youmayevenloseyourpresentcustomers.So,staycommitted andconsistent.

5. HittingtheRightSocialMediaPlatform Today there are multiple social media channels. Every media differs fromeachother–intermsofrelevance,targetaudience,andusage.It isimperativeforrealestateagentstounderstandtherightchannelto markettheirbrand.Choosethetopsocialmediaplatformforbusiness andunlockallthesecretsforsuccess. If we go by statistics,globally,Facebook remains the world’s most widelyusedsocialmedianetwork.Butnowthereare6socialmedia networksthatclaimmorethanonebillionmonthlyactiveuserseach. As per the Digital Australia 2021 report, YouTube, Facebook, Instagramarestillthemostpopularplatformsforinternetusers. Ifwegobytheaforesaiddata,manyrealestateagentsmightnotbe promotingtheirbusinessontheseplatforms.Eveniftheydo,they mightnotbeproactiveenough. Tounderstandtherightplatform,andtouseittoitsfullpotential,you wouldrequiretherightrealestatesocialmediastrategy.Ifyoudonot wanttofeellostintheanalyticsofhowsocialmediaworks,reachout to the team of the Big Unit, the best digital marketing agency in Australia.

6. AClear,InformativeMessage Thisiswhatthetoprealestateagentslike,DamienCooley,luxuryrealestateagent DrewDavis,andothersdolikeapro.Theyputoutaclear,informative,andrelevant messageontheirsocialmediahandles.Besides,theyconnectwiththeiraudiences. Foradigitalmarketingstrategytostandout,simplifythemessageandconnectwith theaudience.

7. ProfessionalExpertiseandPersonalAuthenticity Show your audience what you have in terms of knowledge and expertise.Putouttherightinformationonyoursocialmediaaccount. Forinstance,youcangiveaprotipontherealestateusingtheright hashtags. Make it interesting and eye-catchy. Put testimonials and feedback to add value to your brand. Allow your clients to connect withyouandgiveyouanhonestreview.Byusingtheblendofproperty tips and the right real estate marketing strategy, you can showcase bothprofessionalexpertiseandauthenticity.

8. BuildingBuyer’sDatabase Recenttrendsshowthatsuccessfulrealestateagentsarenowshifting their focus. Not only this, they are now looking at ways to market listings than to attract vendors. Marketing the business on the top social media channels can benefit in two ways: it provides property exposuretothepotentialbuyersandbuildsabuyerdatabase.

9. HumanTouchandReal-WorldContent RealEstateisrealandsoareyou! Show the world that you are real. Your likes, dislikes in terms of propertyandrealestatearesimilartotheinterestofyourcustomers. Be Human – social media needs personal touch which means you shouldshareinformationaboutyourstaff,agency,andevenaboutyour happycustomers.Beinghighlyprofessionalcanmakeyouboring. Moreover,thisiswhatthecustomersdonotwantfromyourbusiness. Avoidboredom,buildtrustandreputation.Real-worldcontentwillhelp instrengtheningbothelements. To get crazy traffic, and to earn leads, you may require in-depth knowledge and expertise. Also, without mastering these two arts, it maygetdifficultforrealestateagentstotopthechartinacompetitive market. So,ifyouarelookingforwardtouniquerealestatemarketing,jumpto ournextblog;waystoamplifyyourrealestatesocialmediacampaigns. Also, feel free to contact the experts at the Big Unit, the best real estatemarketingagencyinAustralia.Wespecializeinsearchengine optimization,socialmedia,emailmarketing,andmuchmore.Headto ourservicespageandchoosefromtheplethoraofourservices.

10. GET IN TOUCH U15/5-7PaulCt,DandenongVIC3175 0390000828 info@thebigunit.com.au ContentResource: https://thebigunit.com.au/blog/social-media-strategies-most-real-estate- agents-are-not-aware-of/