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Things That You Were Afraid of Asking: Pros and Cons of Facial Recognition Technology For Your Business. Just recently TecSynt finished working on biometric facial recognition tech for a new mobile app, so we decided to talk about things that you were afraid to ask. What are the benefits and the doubts, and where it is being successfully used? Explore the possibilities and drawbacks of the facial recognition technology as it is.

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Pros and Cons of Facial Recognition Technology for Your Business


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things that you were afraid of asking

Things That You Were Afraid of Asking:  

Pros and Cons of Facial Recognition Technology For 

Your Business 

 

In this era of cruel business competition, it’s essential to keep your enterprise

 

 

 

 

 

 

premises highly protected by investing in the right security technology. Good

 

 

 

 

   

old method of hiringasecurityteamisstillworking,buttherearemoremodern

 

 

 

   

 

   

ways that we recommend you pay attention to. One of the most promising is a

 

 

 

 

 

 

face detection technology mixed withtheexistingpracticesthatallowssavinga

 

 

 

 

 

budget while improving a security level.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     

 

 

 

 

 

   

Just recently ​TecSynt finished working on biometric facial recognition tech for

a new mobile app, so we decided to talk about things that you were afraid to

 

 

 

 

 

 

 

 

ask. What are the benefits and the doubts, and where it is being successfully

 

 

 

 

 

 

 

used?  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     

 

What is Facial Recognition Technology. Behind the Curtain  

 

It’s the fastest biometric technologythathasoneandonlypurpose–toidentify

 

 

 

 

 

human faces. Forget about fingerprints readers and eye scanners, currentface

 

 

 

 

 

recognition systems analyze the characteristics of a person's face images that

 

 

 

 

were taken with a digital video camera. It’s the least intrusive method that

 

 

   

 

 

provides no delays and leaves the subjects entirely

 

 

unaware of the process.  

 

 

 

 

 

     

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

Various distinguishable landmarks of facial features

 

 

are measured by facial recognition tech (FRT) from

 

 

 

 

approximately 80 nodal points,creatingafaceprint–

 

 

 

a numerical code. Some of these features include

 

 

 

 

 

 

 

 

 

 

 

 

 

   

   

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide2

 

 

 

length of the jawline, cheekbones shape, distance between the eyes and the

 

 

 

 

 

depth of the eye sockets, and the nose width. The measurements gathered by

 

 

 

 

 

 

 

the system are then put in a database and compared to other detected faces

 

 

 

 

     

 

when a certain person stands before the camera.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In short, the use of facial recognition software allows your CCTV security

 

 

 

 

 

 

algorithmstriggeranalertwhenitidentifiesparticularindividualsfromahitlist.

 

 

 

 

   

It is an irreplaceable technology equally for finding shoplifters, scam artists, or

   

 

 

 

potential terrorists, as well as for recognizing VIP customers in stores who

 

 

 

 

 

 

need special attention. 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

How Does Facial Recognition Technology Actually Work? 

The mathematical algorithms of biometric facial recognition follow several

 

 

 

 

stages of image processing: 

● Capture 

The firststepisforthesystemtocollectphysicalorbehavioralsamplesin

 

 

   

 

 

   

predetermined conditions and during a stated period of time. 

● Extraction 

Then, all this gathered data should be extracted from the samples to

 

 

 

 

 

create templates based on them. 

● Comparison  

After the extraction, collected data is compared with the existing

 

 

 

 

templates.  

● Matching  

The final stage of face detection technology is to make a decision

 

 

 

 

 

whether the face’s features of a new sample are matching with the one

 

 

 

 

   

from a facial database or not. It usually takes just seconds.  

 

The best facial recognition technology is already here! The Apple’s ​iPhone X

represents a beginning of the new era by implementing FRT for unlocking a

   

 

 

 

 

smartphone. It’s possiblethankstoinfraredand3Dsensorsthatworknon-stop

 

 

 

   

within a front-facing camera. The system’s unlock would be ​almost

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

   

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

instantaneous and don t require any buttons

instantaneous​ and don’t require any buttons to be pressed. 

 

 

But it’s hardly an exclusive example. There is famous Facebook facial

 

 

 

 

 

recognition technology which accuracy and powerfulness ​happen to beat the

FBI systems​! Every time you upload a photo and tag your friends on it you

 

 

 

 

 

   

provide enormous help for the facial recognition (FR) algorithm.  

 

"There are more FR algorithms and techniques than there are companies.  

But with its huge database of images, Facebook's algorithm has a leg up on most 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

others in that  

it is constantly being taught how to improve." © 

 

Jonathan Frankle, staff technologist  

Georgetown Center on Privacy and Technology 

 

And the amazing uses of facial recognition tech are growing up each day. It is

 

 

 

 

 

 

already

being

used

for

examination,

 

 

 

 

Governments all over the world use it to identifypotentialandcurrentthreats.

 

 

 

 

 

   

Retailers and businesses of all kinds look for suspected shoplifters or track

 

 

 

 

 

 

their workers’chronograms.Therearealotof​socialmediaappswhichincrease

 

 

 

 

   

a user experience with FRT. Aside from public usage by airports and railway

 

 

 

 

 

 

 

 

 

 

 

and

 

 

 

     

investigation,

 

 

   

 

 

 

monitoring.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide4

 

stations, stadiums and cashpoints, there is even a progressive adaptation of

 

 

 

 

facial recognition technology in medical applications. 

   

   

 

 

But such technological approach raises more and more awareness, questions

 

 

 

 

about whether it violates people’s privacyornot.Isitsafetoliveintheworldof

 

   

 

 

facial recognition technology future? Let’s sort this through. To give you a

 

 

 

 

better insight of what this invention brings for your business, we’ve madealist

 

 

 

 

 

 

of facial recognition pros and cons. 

 

 

 

 

 

 

 

 

     

 

   

   

 

   

   

 

 

 

 

 

 

 

 

 

 

   

 

Also Read: ​OWASP Mobile Security – Top 10 Risks for 2017  

Facial Recognition Technology Pros 

Let’s begin withthekeybenefitsyoumayexpectafterinstallingafacialtracking

 

 

 

 

 

 

 

system.

 

 

 

   

 

 

#1 The Improvement of Security Level  

As we said inthefirstparagraph,afacebiometricsystemgreatlyimprovesyour

 

 

   

 

 

   

 

security measures​. All corporation’s premises would be protected since you’ll

 

 

 

 

be able to track both the employees and any visitors that come into the area.

 

 

 

 

 

 

 

Anyone who doesn’t have access or permission to be there will be captured by

 

 

 

 

 

 

the recognition system that alerts you instantly about the trespassing.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As an example, let’s take a 24/7 drugstore. Any owner prefer to keep their

 

 

 

 

   

 

money and clients safe, avoiding unpleasant troubles with difficult visitors.

 

 

 

 

 

When you have a FRT in place,you’dbeinstantlyalertedassoonasthewanted

 

 

   

   

 

 

or suspicious character arrives. Which leads to a significant reduces of

 

 

 

 

expenses one usually spends on security staff.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

#2 Easy Integration Process 

Most of the time, integratable facial recognition tools work pretty flawlessly

 

 

 

 

 

 

with the existing security software that companies have installed. And they’re

 

 

 

 

 

also easy to program for interaction with a company's computer system.  

 

 

 

 

 

 

 

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide5

 

 

Why is it great for business? Well, you won’t need to spend additional money

     

 

 

 

 

 

and time on redeveloping your own software to make it suitable for FRT

 

 

 

 

 

 

integration. Everything will be already adaptable.  

 

 

 

 

 

 

 

   

 

 

#3 High Accuracy Rates  

These days, the success level of face tracking technology became higher than

 

 

 

 

 

 

 

ever before. Thanks to the assistance of ​3Dfacialrecognitiontechnologiesand

infrared cameras the process of identification happens to be incredibly

 

 

 

 

 

accurate and showing great results. It’s possible but difficult to fool such

 

 

 

 

 

system, so you can be sure that an FRdigitalsecuritysoftwarewillsuccessfully

 

 

 

 

 

 

 

 

 

track every aspect of attendances to provide a better level of protection for

 

 

 

 

 

 

your facilities.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

Accuracy ensures that there won’t be any misunderstandings and uncool

 

 

 

 

 

awkwardness that comes from bad face recognition software. With high levels

 

 

 

 

 

of accuracy you’d sure that the right person will be recognized at the right time.  

 

 

 

 

 

 

 

 

 

 

 

#4 Full Automation 

Instead of manual recognition, which is done by security guards or the official

 

 

 

 

   

representatives outside of company’s premises, the facial recognition tech

 

 

 

automates the identification process and ensures its flawlessness every time

 

 

 

 

without any haltings.Youwon’tevenneedanemployeetomonitorthecameras

 

 

 

 

 

 

24/7.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

Automation means convenience and reduces the expenses too. Therefore, any

 

 

 

 

entrepreneur would be fond of the fact that image identification systems are

 

 

 

 

 

 

fully automated. 

 

 

 

 

 

 

 

 

 

 

 

 

#5 Forget the Time Fraud 

Oneofthebigbenefitsthatfacialrecognitiontechnologycompaniesofferisthe

   

 

 

 

 

 

time attendance tracking that allows excluding the time fraud among the

 

 

 

 

 

workers. No more buddy favours from securities for staff members, since

 

 

 

 

 

everyone now has to pass afacescanningdevicestocheck-inforwork.Andthe

 

 

 

 

   

 

paid hours begin from this moment till the same check-out procedure. And the

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide6

 

process will be fast due to the fact that employees don’t have to prove their

 

 

 

 

 

 

 

 

identities or clock in with their plastic cards. 

 

 

 

 

 

 

It’s crucial for businessmen to trust their workers butkeepaneyeonthemjust

 

 

 

 

 

 

in case. Unfortunately, time fraud is one of the most common violations of the

 

 

 

 

   

work ethics, but the facial identification tech will spare you a headache

 

 

 

 

 

regarding this matter. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

Facial Recognition Technology Cons 

 

Sure, it’s all looking so appealing... but there is always a ‘but’. There are still

 

 

 

 

 

 

some problems with facial recognition systems, factors that limit the

 

 

 

 

effectiveness of them. We’ll review most common ones.  

 

   

   

 

 

 

 

 

 

 

 

 

 

 

#1. Processing & Storing 

Storages are like gold in a digital world since you havetosavehugeamountsof

 

 

 

     

 

 

data for future usage. EventhoughyougetHD-videoinaprettylowresolution,

 

 

 

 

 

 

 

it still requires a significant space. Just as the high-quality image visuals. There

 

 

   

 

 

 

 

 

   

     

 

 

   

 

 

 

 

 

 

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide7

 

is no need to process every video’s frame – it’s an enormous waste of

 

 

 

 

 

 

resources. That’s why most of the time only a fraction (around 10 – 25%) is

 

 

 

 

 

 

actually being put through an FRT.  

 

   

   

 

 

 

   

 

 

 

 

   

Professional agencies use whole clusters of computers in order to minimize

 

 

 

 

total processing time. But every added computer means considerable data

 

 

 

 

 

transfer via network, which can be influenced by input-output limitations that

 

 

 

 

 

 

lower a processing speed. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#2. Image Size & Quality 

It’s obvious that a facial recognition is a super advancedsoftwarethatrequires

 

 

   

 

     

HQ digital cameras for algorithms to operate accurately. A face-detection

 

 

 

 

 

system captures a face in the photo or screen-shot from a video, then the

 

   

 

 

 

 

relative size of that face image will be compared with the size of enrolled one.

 

 

 

 

 

 

 

 

So, the photo’s quality here affects the whole face recognition process, how

 

 

 

 

 

 

well it would be done. Imagine, the already small size picture is coupled with a

   

 

 

 

 

 

distance that was between a target and a CCTV... What proportions will the

 

 

 

   

 

detected face have? No more than 100x200 pixels.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

   

   

 

 

 

 

 

Pretty hard to get a clear identity in such case. What’s more, scanning a photo

 

 

 

   

 

   

for varying face sizes is a processor-intensive task. Most systems allow

 

 

 

 

   

identification of a face-size range to eliminate false recognition and speed up

 

   

 

 

 

image processing. But the initial investment in such face tracking software is

 

 

 

 

 

not a cheap one, however, it will pay off in no time.  

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

#3. Surveillance Angle 

The identification process is also under a great pressure of the surveillance

 

 

   

 

angle that was responsible for the target’s face capturing. To enroll a face

 

 

 

 

 

 

through the recognition software, the multiple angles are being used – profile,

 

 

 

 

 

frontal, 45-degree,etc.Buttogenerateacleartemplatefortheface,you’llneed

 

 

 

   

   

nothing less than a frontal view. The higher resolution photo has and the more

 

 

   

 

 

 

direct its angle is (goes for both enrolled and compared images) the more

 

 

 

 

 

 

 

accurate resulting matches would be.  

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Then, there are also troubles with such things as facial hair or sunglasses. One

 

 

 

 

 

 

can still fool the FRT with a suddenly appeared or removed beard, same goes

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

slide8

 

for obscuring face’s parts with glasses or masks. To avoid such failures, the

 

 

 

 

 

databases must be regularly updated with the most up-to-date images. 

 

 

 

 

 

 

 

To wrap it all up, let’s put the gathered info in a versus chart: 

Benefits 

Drawbacks 

Security levels will be significantly 

improved  

Difficulties with data processing and 

storing 

The integration process is easy and 

flawless 

Troubles with images size and quality 

High accuracy allows to avoid false 

identification 

Strong influence of the camera angle 

Facial Recognition System is fully 

automated  

 

Time fraud will be excluded 

 

 

Summing it up, every new facial recognition technology represents huge

 

 

 

 

 

 

perspectives and promises for the future evolution. It’s highlypossiblethatina

 

 

 

 

 

couple of years such systems would be able to process gestures, expressions,

 

 

 

 

 

 

gait patterns, palm &earprints,voiceandscentsignatures.Nottomentionthat

 

 

   

 

 

 

humans can’t do what a computer is capable off – like comparing

 

 

 

 

 

simultaneously pictures of many individuals against a database of thousands.

 

 

 

 

And most of the cons can be beaten by simple actions from the owner’s side.  

 

 

 

 

 

 

 

 

 

     

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

   

 

 

Want to Know More? 

Here is a list of websites you can read to find out more about digital security

     

 

 

 

 

 

 

and FRT:  

 

 

 

 

 

 

 

● Dual Stream Blog  

● EnGadget: Facial Recognition Technology – The Future is Here  

● FindBiometrics.com  

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018 

 

morpho leader in biometrics and digital identity

● Morpho – Leader in Biometrics and Digital Identity  

In case you desire to learn more aboutthistopic,wealsorecommendfollowing

 

 

 

 

 

 

 

 

these guys on Twitter: ​Lulu Yilun Chen​ and ​Anthony Goldbloom.  

 

 

 

 

 

 

The pros of biometric facial recognition technology are being repeatedly

 

 

 

 

 

proved by various industries like digital payments, business security sphere,

 

 

 

 

 

criminal identification, advertising, and healthcare. But still, privacy issues will

 

 

 

 

always surround this technology. There is a thin line between national security

 

 

 

 

and invasion of people’s privacy that couldn’t be crossed as the tech progresses. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     

 

 

 

 

Have Any Questions?  

Send us your requesttoanemailyouseebelow.We’llgladlydiscussthesubject

 

 

 

   

 

 

 

further with you!  

 

 

 

 

 

 

 

 

Tecsynt Solutions 

Mobile & Blockchain development company 

hello@tecsynt.com 

 

https://tecsynt.com 

Mobile & Blockchain development company, 2013-2018