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Things That You Were Afraid of Asking: Pros and Cons of Facial Recognition Technology For Your Business. Just recently TecSynt finished working on biometric facial recognition tech for a new mobile app, so we decided to talk about things that you were afraid to ask. What are the benefits and the doubts, and where it is being successfully used? Explore the possibilities and drawbacks of the facial recognition technology as it is.

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things that you were afraid of asking

Things That You Were Afraid of Asking:  

Pros and Cons of Facial Recognition Technology For 

Your Business 


In this era of cruel business competition, it’s essential to keep your enterprise







premises highly protected by investing in the right security technology. Good






old method of hiringasecurityteamisstillworking,buttherearemoremodern







ways that we recommend you pay attention to. One of the most promising is a







face detection technology mixed withtheexistingpracticesthatallowssavinga






budget while improving a security level.  

































Just recently ​TecSynt finished working on biometric facial recognition tech for

a new mobile app, so we decided to talk about things that you were afraid to









ask. What are the benefits and the doubts, and where it is being successfully

































What is Facial Recognition Technology. Behind the Curtain  


It’s the fastest biometric technologythathasoneandonlypurpose–toidentify






human faces. Forget about fingerprints readers and eye scanners, currentface






recognition systems analyze the characteristics of a person's face images that





were taken with a digital video camera. It’s the least intrusive method that






provides no delays and leaves the subjects entirely



unaware of the process.  

































Various distinguishable landmarks of facial features



are measured by facial recognition tech (FRT) from





approximately 80 nodal points,creatingafaceprint–




a numerical code. Some of these features include


















Mobile & Blockchain development company, 2013-2018 






length of the jawline, cheekbones shape, distance between the eyes and the






depth of the eye sockets, and the nose width. The measurements gathered by








the system are then put in a database and compared to other detected faces







when a certain person stands before the camera.  

















In short, the use of facial recognition software allows your CCTV security













It is an irreplaceable technology equally for finding shoplifters, scam artists, or





potential terrorists, as well as for recognizing VIP customers in stores who







need special attention. 


























How Does Facial Recognition Technology Actually Work? 

The mathematical algorithms of biometric facial recognition follow several





stages of image processing: 

● Capture 

The firststepisforthesystemtocollectphysicalorbehavioralsamplesin







predetermined conditions and during a stated period of time. 

● Extraction 

Then, all this gathered data should be extracted from the samples to






create templates based on them. 

● Comparison  

After the extraction, collected data is compared with the existing






● Matching  

The final stage of face detection technology is to make a decision






whether the face’s features of a new sample are matching with the one






from a facial database or not. It usually takes just seconds.  


The best facial recognition technology is already here! The Apple’s ​iPhone X

represents a beginning of the new era by implementing FRT for unlocking a






smartphone. It’s possiblethankstoinfraredand3Dsensorsthatworknon-stop





within a front-facing camera. The system’s unlock would be ​almost




































































Mobile & Blockchain development company, 2013-2018 


instantaneous and don t require any buttons

instantaneous​ and don’t require any buttons to be pressed. 



But it’s hardly an exclusive example. There is famous Facebook facial






recognition technology which accuracy and powerfulness ​happen to beat the

FBI systems​! Every time you upload a photo and tag your friends on it you







provide enormous help for the facial recognition (FR) algorithm.  


"There are more FR algorithms and techniques than there are companies.  

But with its huge database of images, Facebook's algorithm has a leg up on most 

























others in that  

it is constantly being taught how to improve." © 


Jonathan Frankle, staff technologist  

Georgetown Center on Privacy and Technology 


And the amazing uses of facial recognition tech are growing up each day. It is
















Governments all over the world use it to identifypotentialandcurrentthreats.







Retailers and businesses of all kinds look for suspected shoplifters or track







their workers’chronograms.Therearealotof​socialmediaappswhichincrease






a user experience with FRT. Aside from public usage by airports and railway












































Mobile & Blockchain development company, 2013-2018 




stations, stadiums and cashpoints, there is even a progressive adaptation of





facial recognition technology in medical applications. 





But such technological approach raises more and more awareness, questions





about whether it violates people’s privacyornot.Isitsafetoliveintheworldof





facial recognition technology future? Let’s sort this through. To give you a





better insight of what this invention brings for your business, we’ve madealist







of facial recognition pros and cons. 




























Also Read: ​OWASP Mobile Security – Top 10 Risks for 2017  

Facial Recognition Technology Pros 

Let’s begin withthekeybenefitsyoumayexpectafterinstallingafacialtracking















#1 The Improvement of Security Level  

As we said inthefirstparagraph,afacebiometricsystemgreatlyimprovesyour








security measures​. All corporation’s premises would be protected since you’ll





be able to track both the employees and any visitors that come into the area.








Anyone who doesn’t have access or permission to be there will be captured by







the recognition system that alerts you instantly about the trespassing.  




























As an example, let’s take a 24/7 drugstore. Any owner prefer to keep their







money and clients safe, avoiding unpleasant troubles with difficult visitors.






When you have a FRT in place,you’dbeinstantlyalertedassoonasthewanted







or suspicious character arrives. Which leads to a significant reduces of





expenses one usually spends on security staff.  



























#2 Easy Integration Process 

Most of the time, integratable facial recognition tools work pretty flawlessly







with the existing security software that companies have installed. And they’re






also easy to program for interaction with a company's computer system.  










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Why is it great for business? Well, you won’t need to spend additional money







and time on redeveloping your own software to make it suitable for FRT







integration. Everything will be already adaptable.  











#3 High Accuracy Rates  

These days, the success level of face tracking technology became higher than








ever before. Thanks to the assistance of ​3Dfacialrecognitiontechnologiesand

infrared cameras the process of identification happens to be incredibly






accurate and showing great results. It’s possible but difficult to fool such






system, so you can be sure that an FRdigitalsecuritysoftwarewillsuccessfully










track every aspect of attendances to provide a better level of protection for







your facilities.  









































Accuracy ensures that there won’t be any misunderstandings and uncool






awkwardness that comes from bad face recognition software. With high levels






of accuracy you’d sure that the right person will be recognized at the right time.  












#4 Full Automation 

Instead of manual recognition, which is done by security guards or the official






representatives outside of company’s premises, the facial recognition tech




automates the identification process and ensures its flawlessness every time





without any haltings.Youwon’tevenneedanemployeetomonitorthecameras

































Automation means convenience and reduces the expenses too. Therefore, any





entrepreneur would be fond of the fact that image identification systems are







fully automated. 













#5 Forget the Time Fraud 








time attendance tracking that allows excluding the time fraud among the






workers. No more buddy favours from securities for staff members, since






everyone now has to pass afacescanningdevicestocheck-inforwork.Andthe







paid hours begin from this moment till the same check-out procedure. And the




































Mobile & Blockchain development company, 2013-2018 




process will be fast due to the fact that employees don’t have to prove their









identities or clock in with their plastic cards. 







It’s crucial for businessmen to trust their workers butkeepaneyeonthemjust







in case. Unfortunately, time fraud is one of the most common violations of the






work ethics, but the facial identification tech will spare you a headache






regarding this matter. 
























Facial Recognition Technology Cons 


Sure, it’s all looking so appealing... but there is always a ‘but’. There are still







some problems with facial recognition systems, factors that limit the





effectiveness of them. We’ll review most common ones.  















#1. Processing & Storing 

Storages are like gold in a digital world since you havetosavehugeamountsof







data for future usage. EventhoughyougetHD-videoinaprettylowresolution,








it still requires a significant space. Just as the high-quality image visuals. There






















Mobile & Blockchain development company, 2013-2018 




is no need to process every video’s frame – it’s an enormous waste of







resources. That’s why most of the time only a fraction (around 10 – 25%) is







actually being put through an FRT.  













Professional agencies use whole clusters of computers in order to minimize





total processing time. But every added computer means considerable data






transfer via network, which can be influenced by input-output limitations that







lower a processing speed. 


















#2. Image Size & Quality 

It’s obvious that a facial recognition is a super advancedsoftwarethatrequires






HQ digital cameras for algorithms to operate accurately. A face-detection






system captures a face in the photo or screen-shot from a video, then the







relative size of that face image will be compared with the size of enrolled one.









So, the photo’s quality here affects the whole face recognition process, how







well it would be done. Imagine, the already small size picture is coupled with a







distance that was between a target and a CCTV... What proportions will the






detected face have? No more than 100x200 pixels.  










































Pretty hard to get a clear identity in such case. What’s more, scanning a photo







for varying face sizes is a processor-intensive task. Most systems allow






identification of a face-size range to eliminate false recognition and speed up






image processing. But the initial investment in such face tracking software is






not a cheap one, however, it will pay off in no time.  
























#3. Surveillance Angle 

The identification process is also under a great pressure of the surveillance





angle that was responsible for the target’s face capturing. To enroll a face







through the recognition software, the multiple angles are being used – profile,






frontal, 45-degree,etc.Buttogenerateacleartemplatefortheface,you’llneed






nothing less than a frontal view. The higher resolution photo has and the more







direct its angle is (goes for both enrolled and compared images) the more








accurate resulting matches would be.  







































Then, there are also troubles with such things as facial hair or sunglasses. One







can still fool the FRT with a suddenly appeared or removed beard, same goes




















Mobile & Blockchain development company, 2013-2018 




for obscuring face’s parts with glasses or masks. To avoid such failures, the






databases must be regularly updated with the most up-to-date images. 








To wrap it all up, let’s put the gathered info in a versus chart: 



Security levels will be significantly 


Difficulties with data processing and 


The integration process is easy and 


Troubles with images size and quality 

High accuracy allows to avoid false 


Strong influence of the camera angle 

Facial Recognition System is fully 



Time fraud will be excluded 



Summing it up, every new facial recognition technology represents huge







perspectives and promises for the future evolution. It’s highlypossiblethatina






couple of years such systems would be able to process gestures, expressions,







gait patterns, palm &earprints,voiceandscentsignatures.Nottomentionthat







humans can’t do what a computer is capable off – like comparing






simultaneously pictures of many individuals against a database of thousands.





And most of the cons can be beaten by simple actions from the owner’s side.  



































Want to Know More? 

Here is a list of websites you can read to find out more about digital security








and FRT:  








● Dual Stream Blog  

● EnGadget: Facial Recognition Technology – The Future is Here  


Mobile & Blockchain development company, 2013-2018 


morpho leader in biometrics and digital identity

● Morpho – Leader in Biometrics and Digital Identity  

In case you desire to learn more aboutthistopic,wealsorecommendfollowing









these guys on Twitter: ​Lulu Yilun Chen​ and ​Anthony Goldbloom.  







The pros of biometric facial recognition technology are being repeatedly






proved by various industries like digital payments, business security sphere,






criminal identification, advertising, and healthcare. But still, privacy issues will





always surround this technology. There is a thin line between national security





and invasion of people’s privacy that couldn’t be crossed as the tech progresses. 























Have Any Questions?  

Send us your requesttoanemailyouseebelow.We’llgladlydiscussthesubject








further with you!  









Tecsynt Solutions 

Mobile & Blockchain development company 

Mobile & Blockchain development company, 2013-2018