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Any business's main objective is to get many clients and consumers as possible. Attracting them and producing leads is all depends onu00a0marketing. So in this PPT, we've talked about the role of digital marketing for your business.
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IMPORTANT ROLE OF DIGITAL MARKETING FOR BUSINESS IN 2021
WHAT IS DIGITAL MARKETING? Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
DIGITAL MARKETING ACTIVITIES • Search Engine Optimization (SEO) • Search Engine Marketing(SEM) • Pay Per Click (PPC) • Content Automation • E-commerce marketing • Social Media Marketing • Social Media Optimization • E-mail Marketing • Display Advertising
IMPORTANCE OF DIGITAL MARKETING Affordable Effective of the Audience targeting The traceable results High ROI
1. AFFORDABLE The first point is that digital marketing is very cheaper. Increase brand awareness without exerting too much spending power. Email marketing is an inexpensive and very effective digital strategy. Compared to other digital tactics.
2. EFFECTIVE TARGETING OF AUDIENCE In digital marketing, there is always the chance of people being attracted to digital media more. There are always higher chances of more people watching an online AD than a print media advertisement. We can choose our target audience quickly.
3. THE TRACEABLE RESULTS It is very easy for marketers to track and monitor their results online. The collected data and the analysis of that data help in data assessing. And it provides valuable data for various queries of the user.
4. BETTER ROI FOR YOUR INVESTMENT You can pick up anyone who suits your budget best. It has the potential to give the best results in terms of customer engagement. Using web analytics helps the business owner know whether your website is providing optimal ROI.
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