7 Reasons Your Business Needs Strong Social Media Presence-TechConfer Technologies

1. 7 REASONSYOUR BUSINESS NEEDS STRONG SOCIAL MEDIAPRESENCE PRESENTED BY:

2. KEY DISCUSSIONPOINTS What is social media presence? Why you need SocialMedia? Search Engine Visibility Company Mouthpiece Trust-building Channels CompetitiveAdvantage Virtual Connect with Customers Sales &Business Leads Marketing Channels Conclusion

3. WHAT IS SOCIAL MEDIAPRESENCE? Publishing online content and establishing a social media presence serves as a way to communicate, meet consumer needs, and build trust before you establish a direct relationship. Additionally, you can connect with clients on a personal level in an environment in whichcommoninterests areshared.

4. WHY YOUNEED SOCIALMEDIA? Good social media presence is not just merely an option, it is necessary for brands nowadays. In the past couple of years, marketing in social media channels has grownrapidly. New features like ephemeral content by Snapchat, Reel features by Instagram, arehelpingabrandtoconnectwithitscustomersmoreeffectively. AccordingtoastudybyTheCMO Survey,themarketingbudgetspentbybrands on social media is expected to double (from 11% to 24%) in the next five years. Also as per records by Statistica, 95% of young adults follow a brand via social medianetworkingandthecountofsocialmediausersattheendof2022would be 4billion. But even such highly convincing stats have not been able to convince the remaining ones about the benefits of social networking sites. Here are 7 reasons whyyourbusinessneedsastrongsocialmediapresencethesedays.

5. CH NE ENGI SEAR VISIBILITY Every business wants to increase traffic and user engagement but will it be possible if your prospects are not able to find you over the internet? Social media profiles help you dominate the first search result page in a more natural way, which further increases profits. Consider the fact that millennials spent a large amount of time on social platforms, and their value will increasefurther. Moreover, presence on social media channels will not only generate businessforyoubutalsostopbrandnegativitytoreachtoppositions.

6. COMPANY MOUTHPIECE Whether you are new to the industry or have been a part of it for many years, positive word-of-mouth will always help you gain customers. Social media marketing help business owners keep their clients updatedabout newlaunches,companypolicies,andalsoteamactivities. Onlinesocialnetworkinggivesyouachancetobuildnarrationtocapture your customers' interest. Each Facebook post and tweet can share company values, ethics, and much more. But don’t flood your followers with N number of updates every day. Make sure that everything is relevant.

7. T- TRUS BUILDING CHANNELS Socialmediapresencehasbecomevitaltoearncustomers’trust.Youcan survive without a physical store butnot having a social presence willbe scorned.Beitonlinestoresorstartups,thisistrueforallonlinebusinesses. If you don’t have an active presence on social media channels, then, you aremissingoutonbrandcriticalprofiles.

8. COMPETITIVE ADVANTAGE Do you think presence?You investingtheir your competitors also may be wrong. There time and moneyinto don’t care about social media are high chances that they are building a positive onlinesocial presence to gainbusiness. Not having a social media presence will derive you of all its benefits and they will be automatically passed on to your competitor. So, take a good lookaroundandseewhattheyhavebeendoing.

9. CONNECT WITH CUSTOMERS VIRTUAL It is critical for virtual companies to prove their credibility and gain customer confidence. Social mediaplatforms give you the opportunity to createabondwithyourcustomers.Asabrand,youhavetoknowthatit is important to engage your customers and thus use differentsocialmedia networks to promote your services. For instance, Creative Facebook posts can be used to interact with customers and give them a chance to engage with yourbusiness.

10. S& SALE BUSINESS LEADS Socialmediaisimmenselyusefulingeneratingleads.Withmodernsocial channels like Pinterest and YouTube that allow directpurchases,social media has become even more powerful. Instagram, too, launched a call toactionbuttonthathelpsitsaudiencetoshopandinstallapplications. Social media is evolving very fast and it will very soon drive sales in a big way.Andifyouwillnotbetherewhenithappens,well,youwillthelosing party.

11. MARKETING CHANNELS Driving sales is seen as one of the biggest merits of social networking sites. All the social media channelshavewell-definedmarketing machinery in place to help brands connect with their target audience. Facebook’s Sponsored Posts and Twitter’s Marketing Campaigns are two ofthemostpopularwaystomarketyourproductsandservices.

12. Every social media channel has unique marketing channels. Though you don’t necessarily need to have a social media presence to use these channels,havingthesamewillmultiplythegains.Globalbrandslinktheir marketing campaigns with their social profiles to increase likes and followers. The power of social media is huge, and it can open the doors of success for your business when used in the right manner. Benefits generated by social media channels are measurable and there is no reason why you shouldn’t beusing them.

13. Conclusion Everythingsaid,makesureyouchoosetherightsocialchannels and step in with a detailed strategy. Just posting images and status updateswill not help your business. The right combination of informative and promotion posts is required to generate desired results. Plus, generating leads from social mediaadvertisingisanentirelydifferentballgamethatrequires experience andinsights.

14. TOPSOCIALMEDIAPLATFORMS

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