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7 REASONS YOUR BUSINESS NEEDS STRONG SOCIAL MEDIA PRESENCE

Having a social media presence makes it much easier for current and future clients to reach you. You'll benefit from improved brand retention once they've started following you! Your updates will appear in the feeds of your fans, holding your name in front of their minds.

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7 REASONS YOUR BUSINESS NEEDS STRONG SOCIAL MEDIA PRESENCE

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  1. 7 REASONS YOUR BUSINESS NEEDS STRONG SOCIAL MEDIA PRESENCE PRESENTED BY :

  2. KEY DISCUSSION POINTS What is social media presence? Why you need Social Media? Search Engine Visibility Company Mouthpiece Trust-building Channels Competitive Advantage Virtual Connect with Customers Sales &Business Leads Marketing Channels Conclusion

  3. WHAT IS SOCIAL MEDIA PRESENCE? Publishingonlinecontentandestablishingasocialmedia presenceservesasawaytocommunicate, meetconsumer needs, andbuildtrustbeforeyouestablishadirect relationship. Additionally, youcanconnectwithclientsona personallevelinanenvironmentinwhichcommoninterests areshared.

  4. WHY YOU NEED SOCIAL MEDIA? Goodsocialmediapresenceisnotjustmerelyanoption, itisnecessaryfor brandsnowadays. Inthepastcoupleofyears, marketinginsocialmedia channelshasgrownrapidly. NewfeatureslikeephemeralcontentbySnapchat, ReelfeaturesbyInstagram, arehelpingabrandtoconnectwithitscustomersmoreeffectively. AccordingtoastudybyTheCMOSurvey, themarketingbudgetspentbybrands onsocialmediaisexpectedtodouble (from11% to24%) inthenextfiveyears. AlsoasperrecordsbyStatistica, 95% ofyoungadultsfollowabrandviasocial medianetworkingandthecountofsocialmediausersattheendof2022would be4billion. Butevensuchhighlyconvincingstatshavenotbeenabletoconvincethe remainingonesaboutthebenefitsofsocialnetworkingsites. Hereare7reasons whyyourbusinessneedsastrongsocialmediapresencethesedays.

  5. SEARCH ENGINE VISIBILITY Everybusinesswantstoincreasetrafficanduserengagementbutwillit bepossibleifyourprospectsarenotabletofindyouovertheinternet? Socialmediaprofileshelpyoudominatethefirstsearchresultpageina morenaturalway, whichfurtherincreasesprofits. Considerthefactthat millennialsspentalargeamountoftimeonsocialplatforms, andtheir valuewillincreasefurther. Moreover, presenceonsocialmediachannelswillnotonlygenerate businessforyoubutalsostopbrandnegativitytoreachtoppositions.

  6. COMPANY MOUTHPIECE Whetheryouarenewtotheindustryorhavebeenapartofitformany years, positiveword-of-mouthwillalwayshelpyougaincustomers. Social mediamarketinghelpbusinessownerskeeptheirclientsupdatedabout newlaunches, companypolicies, andalsoteamactivities. Onlinesocialnetworkinggivesyouachancetobuildnarrationtocapture yourcustomers' interest. EachFacebookpostandtweetcanshare companyvalues, ethics, andmuchmore. Butdon’tfloodyourfollowers withNnumberofupdateseveryday. Makesurethateverythingis relevant.

  7. TRUST- BUILDING CHANNELS Socialmediapresencehasbecomevitaltoearncustomers’ trust. Youcan survivewithoutaphysicalstorebutnothavingasocialpresencewillbe scorned. Beitonlinestoresorstartups, thisistrueforallonlinebusinesses. Ifyoudon’thaveanactivepresenceonsocialmediachannels, then, you aremissingoutonbrandcriticalprofiles.

  8. COMPETITIVE ADVANTAGE Doyouthinkyourcompetitorsalsodon’tcareaboutsocialmedia presence? Youmaybewrong. Therearehighchancesthattheyare investingtheirtimeandmoneyintobuildingapositiveonlinesocial presencetogainbusiness. Nothavingasocialmediapresencewillderiveyouofallitsbenefitsand theywillbeautomaticallypassedontoyourcompetitor. So, takeagood lookaroundandseewhattheyhavebeendoing.

  9. VIRTUAL CONNECT WITH CUSTOMERS Itiscriticalforvirtualcompaniestoprovetheircredibilityandgain customerconfidence. Socialmediaplatformsgiveyoutheopportunityto createabondwithyourcustomers. Asabrand, youhavetoknowthatitis importanttoengageyourcustomersandthususedifferentsocialmedia networkstopromoteyourservices. Forinstance, CreativeFacebookposts canbeusedtointeractwithcustomersandgivethemachanceto engagewithyourbusiness.

  10. SALES & BUSINESS LEADS Socialmediaisimmenselyusefulingeneratingleads. Withmodernsocial channelslikePinterestandYouTubethatallowdirectpurchases, social mediahasbecomeevenmorepowerful. Instagram, too, launchedacall toactionbuttonthathelpsitsaudiencetoshopandinstallapplications. Socialmediaisevolvingveryfastanditwillverysoondrivesalesinabig way. Andifyouwillnotbetherewhenithappens, well, youwillthelosing party.

  11. MARKETING CHANNELS Drivingsalesisseenasoneofthebiggestmeritsofsocialnetworking sites. Allthesocialmediachannelshavewell-definedmarketing machineryinplacetohelpbrandsconnectwiththeirtargetaudience. Facebook’sSponsoredPostsandTwitter’sMarketingCampaignsaretwo ofthemostpopularwaystomarketyourproductsandservices.

  12. Everysocialmediachannelhasuniquemarketingchannels. Thoughyou don’tnecessarilyneedtohaveasocialmediapresencetousethese channels, havingthesamewillmultiplythegains. Globalbrandslinktheir marketingcampaignswiththeirsocialprofilestoincreaselikesand followers. Thepowerofsocialmediaishuge, anditcanopenthedoorsofsuccess foryourbusinesswhenusedintherightmanner. Benefitsgeneratedby socialmediachannelsaremeasurableandthereisnoreasonwhyyou shouldn’tbeusingthem.

  13. Conclusion Everythingsaid, makesureyouchoosetherightsocialchannels andstepinwithadetailedstrategy. Justpostingimagesand statusupdateswillnothelpyourbusiness. Theright combinationofinformativeandpromotionpostsisrequiredto generatedesiredresults. Plus, generatingleadsfromsocial mediaadvertisingisanentirelydifferentballgamethatrequires experienceandinsights.

  14. TOP SOCIAL MEDIA PLATFORMS

  15. FEEL FREE TO CONNECT : We Provide a full-stack Mobile App, Website Development, and Digital Marketing service for a global client. CONTACT US : + 9 1 - 9 6 3 4 3 7 5 6 4 2 i n f o @ t e c h c o n f e r . c o m w w w . t e c h c o n f e r . c o m

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