1 / 14

12 Factors to focus on while improving ON-page SEO

Search engine and Google ranking algorithms are constantly changing. Itu2019s important to stay up to date on the latest ranking factors, to help you, we've created this guide for you. Now, letu2019s look at 12 important On-SEO ranking factors.

TechConfer
Download Presentation

12 Factors to focus on while improving ON-page SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The12Most Important On-Page ElementsforSEO Successin2021

  2. TITLE TitletagsformanimportantpartofyourSEO strategy. That’sbecausetitletagsessentiallydecide howsearchenginesreadyourtitle. Writetitletagsthatareabout55to60 characterslong. WriteUniqueTitles. UsetheRightKeywords. UseYourBrand’sName.

  3. LOADINGTIME Googlewantstheiruserstofindinfofaster, asitwill besmarttooptimizeyoursitetoloadfaster. Yourwebsiteshouldloadasfastaspossible. AveryslowsitecanbeanegativeGoogle Rankingfactor. Googlemightcrawlyoursiteslowerifyouhavea veryslowsite (confirmedbyGoogle). Afastersiteshouldimprovevisitorsatisfaction levelsandthenumberofconversions.

  4. MOBILEFRIENDLINESS Youcan'tcarryyourLaptopeverywhereright! So, makesureyourwebsiteismobilecompatible. Peoplespend70% oftheirInternettimeonmobile. 74% ofusersaremorelikelytoreturntoamobile- friendlywebsite. Googleprioritizesmobilewhencrawlingand indexingwebsites. 67% ofusersaremorelikelytobuyfromamobile- friendlycompany.

  5. INTERNALLINKING Providinganinternallinktorelatedarticlesinthe givenarticlewillhelpuserstofindinfoeasily, which Googlegivesweightage. Byaddingtherightinternallinksyouimprovethe fitnessofyourwebsite. itincreasestherelevanceofpages. Itincreasestherelationshipbetweenpages. itimprovesthevalueofpages.

  6. PAGECONTENT Createcontenttargetingyourkeywordsand services. So, peoplecanfindthemeasily. Also, keep updatingitasthemarketchanges. KeywordresearchsoimportantforSEOcontent. Agoodpage'sstructurehelpsGoogleto understandyoursite. Youshouldwritearticlesthatareattractive. Googledecidestherankofasitelargelybased onthecontentyoupublish.

  7. METADESCRIPTION It'sthefirstthinganyusersseebeforeclickingany link. So, makesureitcontainstargetedkeywordsof yourservices. Keepitupto155characters. Includeacall-to-action. Useyourfocuskeyword. Makesureitmatchesthecontentofthepage. Makeitunique.

  8. SCHEMAMARKUP Schemacodehelpssearchenginestoreturnmore informativecontentforusers. It'sbasicallypremised onthefactthatsearchenginesaretheretooffer usersalltheinformationtheyrequire. MarkupContactInfoandAddress. IncludeSchemaMarkupforEvents. MarkupYourProducts. SchemaMarkupMustReflectthePage'sContent.

  9. XMLSITEMAP AnXMLsitemapliststheURLsforyourwebsiteand actsasaroadmapforGoogletofindcriticalpages. EverywebsiteshouldhaveanXMLsitemap. Theyareespeciallyimportantfor: Largesites. newsites. Siteswithlotsoforphanedpages. Sitesthatuselotsofimagesandvideos.

  10. ROBOTS.TXT Robottextfileinstructssearchenginerobotswhich pagetocrawlandwhichnottocrawl. YourSEO effortwillslowdownifthebotbudgetislow. Thisfilehasthepotentialtomakebigpartsof yourwebsiteinaccessibletosearchengines. Therobots.txtfileshouldresideattherootof yourwebsite. Avoidusingthecrawl-delaydirectiveforsearch enginesasmuchaspossible.

  11. ALTTEXTFORIMAGES AsGooglecan'tseeimages, youneedtocorrectly phraseyourimagessotheycangetindexedon Google. Describetheimage, andbespecific. Keepyouralttextwithfewerthan125 characters. Don'tstartalttextwith "pictureof..." or "Image of...". Useyourkeywords, butinalimitedway.

  12. CANONICALTAG ifyouhavethesameorsimilarcontentavailable underdifferentURLs, youcanusecanonicaltagsto specifywhichversionisthemainoneandthus, shouldbeindexed. UseabsoluteURLs. UselowercaseURLs. Usethecorrectdomainversion (HTTPSvs. HTTP). Useself-referentialcanonicaltags. Useonecanonicaltagperpage.

  13. GOOGLEANALYTICSTOOL GoogleAnalyticshelpstomeasureyourSEO performance, whichhelpstochoosetheright campaignstrategies. Understandwhatkindoffirstimpressionyou make. Figureoutwhereyourusersarecomingfrom. Seewhereyourankinsearchengines. Setyourgoals. Useitforsegmentation. Makeadecisiononwhichsocialmediatotarget.

  14. FEEL FREE TO CONNECT : CONTACT US : + 9 1 - 9 6 3 4 3 7 5 6 4 2 i n f o @ t e c h c o n f e r . c o m w w w . t e c h c o n f e r . c o m

More Related