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slide1

Positioning

Liquidity International:

Tracking Progress-2002-2006

Liquidity University

January, 2006

Dr. Charles W. King

presentation outline
Presentation Outline
  • Phase I: In the Beginning: October, 2002
  • Phase II: 2003-2004—Organizing for Growth
  • Phase III: 2005--The Power of Global Gold
  • Phase IV: 2006--New Marketing Milestones
liquidity international the business model
Liquidity InternationalThe Business Model:
  • Development of a Proprietary Line of Aloe Vera Based Cosmetics and Nutritional Products
  • Sold Through a Network Marketing Organization
  • In the United States and Canada… Expanding Internationally Over Time
liquidity international the business model4
Liquidity InternationalThe Business Model:

Another “Look-A-Like” Network Marketing Operation…

OR

A Distinctive, New Business Concept

???

defining unique dimensions phase i
Defining Unique Dimensions: Phase I
  • L. Scott McKnight--An Entrepreneurial Leader
  • The Science of Aloe Vera
  • Aloe Commodities--The Core
  • Vertical Integration--Meaning/Implications
  • Experienced at Partnering with “Start-Up/Rapid Growth Companies”
  • “Relationship Based” Company Culture
  • “Lean and Mean” Operational Philosophy
presentation outline6
Presentation Outline
  • Phase I: In the Beginning: October, 2002
  • Phase II: 2003-2004—Organizing for Growth
  • Phase III: 2005--The Power of Global Gold
  • Phase IV: 2006--New Marketing Milestones
organizing for growth phase ii
Organizing for Growth-Phase II
  • The “Standard” Product Story
  • Target Marketing
  • Strategic Partnering=Growth
  • Building Leaders: A Focus
  • International Expansion
  • Intellectual Property Domain
  • Revenue Sharing with Associate Partners
presentation outline8
Presentation Outline
  • Phase I: In the Beginning: October, 2002
  • Phase II: 2003-2004--Organizing for Growth
  • Phase III: 2005--The Power of Global Gold
  • Phase IV: 2006--New Marketing Milestones
slide9
Phase III:

Global Gold—2005

  • Organizational Foundation for the Next Decade
  • International Expansion
slide10
A Central Theme…

At some point in the near

future eitheryour healthor

your financeswill be a priority

in your life…

mission of global gold
Mission of Global Gold

Create an International Structure of

Vertically Integrated Companies that will:

  • Provide the Shortest and Most Cost-Effective Channel of Distribution
  • Focus Research and Development on Wellness Products
  • Provide a System of Financial Rewards Based on Personal Performance
slide12

Global Gold International, Inc.

Distribution

Growing

Manufacturing

Liquidity USA

Natural

&

Organic

Farms

Aloe Commodities

(Liquid Nutrition)

Global Gold Europe

Global Gold Japan

Skin Care Innovations

(Topical Creams & Lotions)

Liquidity Mexico

Good Life - Global Gold Thailand

Heath Zone – Health Store Sales

Creative Natural Brands

(Powders & Capsules)

Global Research Laboratories

(Chronic Wound Product Sales

to Mexico and other Latin American

Countries)

business strategies
Business Strategies
  • Identify Target Markets Around the World
  • Locate Principals in the Selected Markets to:

--Invest $500,000 US$ in the Local Global Gold Venture --Take a Leadership Role in Developing the Local

Global Gold Corporate and Distributor Organization

  • Global Gold Corporate Invests $500,000 US$ (Wholesale) Inventory in Local Venture
  • Build a Management Team Involving Local Investors/ Managers and Global Gold Corporate Personnel
  • Develop Full Legal Compliance in Country and Maximize Operating Efficiencies
expansion model financial pro forma
Expansion Model:Financial Pro Forma

Investors(5) Invest $ 500,000(US$)

Global Gold/Liquidity Supplies

Wholesale Product Value $ 500,000(US$)

Total Capitalization $1,000,000(US$)

Allowance for Commission on

$500,000 Wholesale - $ 208,000(US$)

Local Global Gold “Start-Up”

Operating Budget $ 792,000(US$)

an international marketing structure
An International Marketing Structure
  • Liquidity USA
  • Liquidity Canada
  • Liquidity Mexico
  • Global Gold Europe
  • Global Gold Germany
  • Global Gold Japan
  • Global Gold Thailand
the power of global gold
The Power of Global Gold
  • A Global Organizational Structure
  • A Strategy for Systematic Global Market Expansion
  • A Process for Management Continuity, Management Development and Succession
  • A Structure for Support Personnel Development and Cross Training
  • A Framework for Strategic Business Unit(SBU) Tracking and Accountability
presentation outline17
Presentation Outline
  • Phase I: In the Beginning: October, 2002
  • Phase II: 2003-2004--Organizing for Growth
  • Phase III: 2005--Power of Global Gold
  • Phase IV: 2006--New Marketing Milestones
phase iv 2006 new marketing milestones
Phase IV: 2006New Marketing Milestones

Central Theme: 2006

  • Shift from Organizational and Product Development
  • 2006 Focus: New Marketing Milestones
slide19
a

Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices
  • Development of Product Focused Sales/ Marketing Campaigns
  • Emphasize on Growth in Retail Sales
  • Corporate Target Marketing
slide20
Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials
  • Development of New Web Site
  • Expanded International Initiatives
  • Developments at Liquidity International Headquarters
slide21
Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices
  • Development of Product Focused Sales/ Marketing Campaigns
  • Emphasize on Growth in Retail Sales
  • Corporate Target Marketing
slide22
Support of “Growth Committed” Associate Partner Leaders in the United States--”Lead By Example”
  • Marc & Kelly Accetta—Crown Diamond: “The Leading Edge”
  • Tony Swiantek—Diamond
  • Liz Canfield—Diamond
  • PLUS: “Distributor Service” Leaders
slide24
Expanding Regional Sales Offices in the United States
  • California: --Los Angeles --San Diego --Palm Springs
slide25
Expanding Regional Sales Offices in the United States
  • Georgia: --Atlanta
  • More Regional Sales Offices Under Development
slide26
Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices
  • Development of Product Focused Sales/ Marketing Campaigns
  • Emphasize on Growth in Retail Sales
  • Corporate Target Marketing Aimed at Institutional Markets
slide27
Sales/ Marketing Development of Product Focused Campaigns
  • Research and Development Focused on Product Effectiveness/Testing and New Concepts
  • Product Wellness Programs:--Product Combo :MVM, Liqui Vida, Liqui Genics--Universal Wellness Trio $ 99.00 --Universal Wellness Deluxe $125.00
  • Sales/Marketing Focused New Product Packaging
slide28
Emphasis on Growth in Retail Sales

2006 Goal:

Develop ONE MILLION

New Product Users

slide29
2006 Goal: Develop ONE MILLION New Product Users:

The Economics:

Current Liquidity “Active” Buyers

40,000 X $80(whs) = $3,200,000 Sales

PER MONTH

slide30
2006 Goal: Develop ONE MILLION New Product Users:

The Economics:

Liquidity “Active” Buyers Each Develop

25 New Customers = 1,000,000

1,000,000 New Customers X $80(whs) = $ 80,000,000 Sales PER MONTH

slide31
2006 Goal: Develop ONE MILLION New Product Users The Economics: Summary
  • Liquidity “Active” Buyers Sales $ 3,200,000
  • 1,000,000 New Customers Sales $ 80,000,000

Total Sales/Month $ 83,320,000 Total Sales/Year $999,840,000

slide32
2006 Goal: Develop ONE MILLION New Product Users The Economics: Summary

Total Sales/Month $ 83,320,000 Total Sales/Year $999,840,000

  • Annual Contribution to Annual Bonus Pool--2% $ 2,199,648
slide33
Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders
  • Expand Regional Sales Offices
  • Emphasize on Growth in Retail Sales
  • Corporate Target Marketing Aimed at Institutional Markets
slide34
S

Corporate Target Marketing

  • Liquidity Institutional Focus: Leading Alternative Medicine Educational Institutes
  • Alternative Medicine Professional Practice Groups/Associations
  • The Liquidity Data Base: 500,000 Associate Partners/Product Buyers/Target Markets
  • Systematic E-Mail Driven Sales Campaigns Aimed at Target Buyer Markets
slide35
Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Branding Advertising, Sales Aids
  • Development of New Web Site
  • Expanded International Initiatives
  • Developments at Liquidity International Headquarters
slide36
Updated Marketing Communications: Advertising, Branding, Sales Materials
  • Adoption of a Corporate “Brand”/Theme: “Your life is our business”
  • Development of Liquidity Corporate Advertising Campaigns
  • New Brochures and Collateral Sales Aids
  • Etc….Etc….Etc….
slide37
Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials
  • Development of New Web Site
  • Expanded International Initiatives
  • Developments at Liquidity International Headquarters
slide38
Development of a New Liquidity Web Site
  • New Corporate Style/Image/”Look”
  • More “User-Friendly”--Easier to Use…
  • Product Sales/Marketing Focused
  • An Adaptable/Communication Platform—Readily Changeable to Company Needs
slide39
Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials
  • Development of New Web Site
  • Expanded International Initiatives
  • Developments at Liquidity International Headquarters
slide40
Expanded International Initiatives
  • Scott K. Oelkers– COO & Director of International Development
  • Mexico Expansion--Rafael Fajer, Jr
  • Thailand Expansion--Mr. Pai
  • European Progress
  • Developments in the Philippines???
slide41
Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials
  • Development of New Web Site
  • Expanded International Initiatives
  • Developments at Liquidity International Headquarters
slide42
Developments at Liquidity International Headquarters
  • New Headquarters Site
  • New Corporate Staff
  • Increased Focus on Regulatory Compliance --Kevin DeAdder--Liquidity --Scott Earnshaw--Liquidity --Spencer Reece—Liquidity’s Networking Industry Attorney
slide43
Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices
  • Development of Product Focused Sales/ Marketing Campaigns
  • Emphasize on Growth in Retail Sales
  • Corporate Target Marketing
slide44
Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials
  • Development of New Web Site
  • Expanded International Initiatives
  • Developments at Liquidity International Headquarters
summary conclusions
Summary Conclusions
  • Liquidity International/Global Gold Has Evolved Through Systematic Planning
  • Company Management Has Worked the Plan… ”Fine Tuning” As Necessary
  • Liquidity International/Global Gold Has A Strategy and Operational Process for Systematic Global Market Expansion
  • The Driving Force: Scott and Diane McKnight --Business Savvy --Unlimited Focused ENERGY --Leadership Ability and Personal Charisma
slide46

Positioning

Liquidity International:

Tracking Progress-2002-2006

Liquidity University

January, 2006

Dr. Charles W. King