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Positioning Liquidity International: Tracking Progress-2002-2006

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  1. Positioning Liquidity International: Tracking Progress-2002-2006 Liquidity University January, 2006 Dr. Charles W. King

  2. Presentation Outline • Phase I: In the Beginning: October, 2002 • Phase II: 2003-2004—Organizing for Growth • Phase III: 2005--The Power of Global Gold • Phase IV: 2006--New Marketing Milestones

  3. Liquidity InternationalThe Business Model: • Development of a Proprietary Line of Aloe Vera Based Cosmetics and Nutritional Products • Sold Through a Network Marketing Organization • In the United States and Canada… Expanding Internationally Over Time

  4. Liquidity InternationalThe Business Model: Another “Look-A-Like” Network Marketing Operation… OR A Distinctive, New Business Concept ???

  5. Defining Unique Dimensions: Phase I • L. Scott McKnight--An Entrepreneurial Leader • The Science of Aloe Vera • Aloe Commodities--The Core • Vertical Integration--Meaning/Implications • Experienced at Partnering with “Start-Up/Rapid Growth Companies” • “Relationship Based” Company Culture • “Lean and Mean” Operational Philosophy

  6. Presentation Outline • Phase I: In the Beginning: October, 2002 • Phase II: 2003-2004—Organizing for Growth • Phase III: 2005--The Power of Global Gold • Phase IV: 2006--New Marketing Milestones

  7. Organizing for Growth-Phase II • The “Standard” Product Story • Target Marketing • Strategic Partnering=Growth • Building Leaders: A Focus • International Expansion • Intellectual Property Domain • Revenue Sharing with Associate Partners

  8. Presentation Outline • Phase I: In the Beginning: October, 2002 • Phase II: 2003-2004--Organizing for Growth • Phase III: 2005--The Power of Global Gold • Phase IV: 2006--New Marketing Milestones

  9. Phase III: Global Gold—2005 • Organizational Foundation for the Next Decade • International Expansion

  10. A Central Theme… At some point in the near future eitheryour healthor your financeswill be a priority in your life…

  11. Mission of Global Gold Create an International Structure of Vertically Integrated Companies that will: • Provide the Shortest and Most Cost-Effective Channel of Distribution • Focus Research and Development on Wellness Products • Provide a System of Financial Rewards Based on Personal Performance

  12. Global Gold International, Inc. Distribution Growing Manufacturing Liquidity USA Natural & Organic Farms Aloe Commodities (Liquid Nutrition) Global Gold Europe Global Gold Japan Skin Care Innovations (Topical Creams & Lotions) Liquidity Mexico Good Life - Global Gold Thailand Heath Zone – Health Store Sales Creative Natural Brands (Powders & Capsules) Global Research Laboratories (Chronic Wound Product Sales to Mexico and other Latin American Countries)

  13. Business Strategies • Identify Target Markets Around the World • Locate Principals in the Selected Markets to: --Invest $500,000 US$ in the Local Global Gold Venture --Take a Leadership Role in Developing the Local Global Gold Corporate and Distributor Organization • Global Gold Corporate Invests $500,000 US$ (Wholesale) Inventory in Local Venture • Build a Management Team Involving Local Investors/ Managers and Global Gold Corporate Personnel • Develop Full Legal Compliance in Country and Maximize Operating Efficiencies

  14. Expansion Model:Financial Pro Forma Investors(5) Invest $ 500,000(US$) Global Gold/Liquidity Supplies Wholesale Product Value $ 500,000(US$) Total Capitalization $1,000,000(US$) Allowance for Commission on $500,000 Wholesale - $ 208,000(US$) Local Global Gold “Start-Up” Operating Budget $ 792,000(US$)

  15. An International Marketing Structure • Liquidity USA • Liquidity Canada • Liquidity Mexico • Global Gold Europe • Global Gold Germany • Global Gold Japan • Global Gold Thailand

  16. The Power of Global Gold • A Global Organizational Structure • A Strategy for Systematic Global Market Expansion • A Process for Management Continuity, Management Development and Succession • A Structure for Support Personnel Development and Cross Training • A Framework for Strategic Business Unit(SBU) Tracking and Accountability

  17. Presentation Outline • Phase I: In the Beginning: October, 2002 • Phase II: 2003-2004--Organizing for Growth • Phase III: 2005--Power of Global Gold • Phase IV: 2006--New Marketing Milestones

  18. Phase IV: 2006New Marketing Milestones Central Theme: 2006 • Shift from Organizational and Product Development • 2006 Focus: New Marketing Milestones

  19. a Phase IV: New Marketing Milestones--2006 • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices • Development of Product Focused Sales/ Marketing Campaigns • Emphasize on Growth in Retail Sales • Corporate Target Marketing

  20. Phase IV: New Marketing Milestones--2006 • Updated Marketing Communications: Advertising, Branding, Sales Materials • Development of New Web Site • Expanded International Initiatives • Developments at Liquidity International Headquarters

  21. Phase IV: New Marketing Milestones--2006 • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices • Development of Product Focused Sales/ Marketing Campaigns • Emphasize on Growth in Retail Sales • Corporate Target Marketing

  22. Support of “Growth Committed” Associate Partner Leaders in the United States--”Lead By Example” • Marc & Kelly Accetta—Crown Diamond: “The Leading Edge” • Tony Swiantek—Diamond • Liz Canfield—Diamond • PLUS: “Distributor Service” Leaders

  23. Expanding Regional Sales Offices in the United States • Texas: --Dallas --Austin --Houston

  24. Expanding Regional Sales Offices in the United States • California: --Los Angeles --San Diego --Palm Springs

  25. Expanding Regional Sales Offices in the United States • Georgia: --Atlanta • More Regional Sales Offices Under Development

  26. Phase IV: New Marketing Milestones--2006 • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices • Development of Product Focused Sales/ Marketing Campaigns • Emphasize on Growth in Retail Sales • Corporate Target Marketing Aimed at Institutional Markets

  27. Sales/ Marketing Development of Product Focused Campaigns • Research and Development Focused on Product Effectiveness/Testing and New Concepts • Product Wellness Programs:--Product Combo :MVM, Liqui Vida, Liqui Genics--Universal Wellness Trio $ 99.00 --Universal Wellness Deluxe $125.00 • Sales/Marketing Focused New Product Packaging

  28. Emphasis on Growth in Retail Sales 2006 Goal: Develop ONE MILLION New Product Users

  29. 2006 Goal: Develop ONE MILLION New Product Users: The Economics: Current Liquidity “Active” Buyers 40,000 X $80(whs) = $3,200,000 Sales PER MONTH

  30. 2006 Goal: Develop ONE MILLION New Product Users: The Economics: Liquidity “Active” Buyers Each Develop 25 New Customers = 1,000,000 1,000,000 New Customers X $80(whs) = $ 80,000,000 Sales PER MONTH

  31. 2006 Goal: Develop ONE MILLION New Product Users The Economics: Summary • Liquidity “Active” Buyers Sales $ 3,200,000 • 1,000,000 New Customers Sales $ 80,000,000 Total Sales/Month $ 83,320,000 Total Sales/Year $999,840,000

  32. 2006 Goal: Develop ONE MILLION New Product Users The Economics: Summary Total Sales/Month $ 83,320,000 Total Sales/Year $999,840,000 • Annual Contribution to Annual Bonus Pool--2% $ 2,199,648

  33. Phase IV: New Marketing Milestones--2006 • Support “Growth Committed” Associate Partner Leaders • Expand Regional Sales Offices • Emphasize on Growth in Retail Sales • Corporate Target Marketing Aimed at Institutional Markets

  34. S Corporate Target Marketing • Liquidity Institutional Focus: Leading Alternative Medicine Educational Institutes • Alternative Medicine Professional Practice Groups/Associations • The Liquidity Data Base: 500,000 Associate Partners/Product Buyers/Target Markets • Systematic E-Mail Driven Sales Campaigns Aimed at Target Buyer Markets

  35. Phase IV: New Marketing Milestones--2006 • Updated Marketing Communications: Branding Advertising, Sales Aids • Development of New Web Site • Expanded International Initiatives • Developments at Liquidity International Headquarters

  36. Updated Marketing Communications: Advertising, Branding, Sales Materials • Adoption of a Corporate “Brand”/Theme: “Your life is our business” • Development of Liquidity Corporate Advertising Campaigns • New Brochures and Collateral Sales Aids • Etc….Etc….Etc….

  37. Phase IV: New Marketing Milestones--2006 • Updated Marketing Communications: Advertising, Branding, Sales Materials • Development of New Web Site • Expanded International Initiatives • Developments at Liquidity International Headquarters

  38. Development of a New Liquidity Web Site • New Corporate Style/Image/”Look” • More “User-Friendly”--Easier to Use… • Product Sales/Marketing Focused • An Adaptable/Communication Platform—Readily Changeable to Company Needs

  39. Phase IV: New Marketing Milestones--2006 • Updated Marketing Communications: Advertising, Branding, Sales Materials • Development of New Web Site • Expanded International Initiatives • Developments at Liquidity International Headquarters

  40. Expanded International Initiatives • Scott K. Oelkers– COO & Director of International Development • Mexico Expansion--Rafael Fajer, Jr • Thailand Expansion--Mr. Pai • European Progress • Developments in the Philippines???

  41. Phase IV: New Marketing Milestones--2006 • Updated Marketing Communications: Advertising, Branding, Sales Materials • Development of New Web Site • Expanded International Initiatives • Developments at Liquidity International Headquarters

  42. Developments at Liquidity International Headquarters • New Headquarters Site • New Corporate Staff • Increased Focus on Regulatory Compliance --Kevin DeAdder--Liquidity --Scott Earnshaw--Liquidity --Spencer Reece—Liquidity’s Networking Industry Attorney

  43. Phase IV: New Marketing Milestones--2006 • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices • Development of Product Focused Sales/ Marketing Campaigns • Emphasize on Growth in Retail Sales • Corporate Target Marketing

  44. Phase IV: New Marketing Milestones--2006 • Updated Marketing Communications: Advertising, Branding, Sales Materials • Development of New Web Site • Expanded International Initiatives • Developments at Liquidity International Headquarters

  45. Summary Conclusions • Liquidity International/Global Gold Has Evolved Through Systematic Planning • Company Management Has Worked the Plan… ”Fine Tuning” As Necessary • Liquidity International/Global Gold Has A Strategy and Operational Process for Systematic Global Market Expansion • The Driving Force: Scott and Diane McKnight --Business Savvy --Unlimited Focused ENERGY --Leadership Ability and Personal Charisma

  46. Positioning Liquidity International: Tracking Progress-2002-2006 Liquidity University January, 2006 Dr. Charles W. King