Everything You Need To Know About Performance Marketing

1. Everything Everything You Need To Know About Per You Need To Know About Performance Marketing formance Marketing The fundamental of performance marketing is very simple. You only pay for marketing performance - in the form of like ad clicks, lead generation, conversions, etc. Performance Marketing is the part of online marketing and advertising in which advertisers and marketing companies are paid when a specific action is completed such as a sale, website traffic, lead or click. There are various strategies used in performance marketing for creating a performance marketing strategy: Cost Per Impression (CPM): The advertiser pays a publisher per one thousand times that their advertisement is shown Cost Per Click (CPC): The advertiser pays only when their advertisement is clicked on Cost Per Sales (CPS): The advertiser pays only when a sale is directly generated by an advertisement Cost Per Leads (CPL): The advertiser pays when they receive direct results of their advertisement from an interested consumer. Cost Per Acquisition (CPA): The advertiser pays when a specific action, such as a sale, a form completion, or a click, occurs Top performance marketing channels: Affiliate Marketing Native Advertising Social media marketing Sponsored content Influencer Marketing