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Importance of Color Psychology in Digital Marketing www.nidmindia.com
What is Color Psychology? Color psychology is the study of how colors affect human perceptions and behaviors. It's no mistake that McDonald's, Burger King, Wendy's, Pizza Hut, and similar eating establishments use yellow in their color scheme.
How Does Color Psychology in Marketing Work? Psychologists and marketing researchers have conducted study. From their findings, they've found a few general claims in relation to popular colors: Orange represents friendliness, cheerfulness, and confidence. Yellow represents optimism, clarity, and warmth. Red represents excitement, youthfulness, and boldness. Purple represents creativity, imagination, and wisdom. Blue represents trust, dependabilioty, and strength Green represents peacefulness, growth, and health. Grey represents balance, neutrality, and calmness.
When Should I use Color psychology in Marketing? Here are some of the digital marketing elements that you should use your color psychology knowledge with: Logos Videos Cover Photos Menu Bar Product Designs Landing Page E-mail Marketing Social Media Posts Branding Documents
How Should I Use Color in Marketing? When it comes to how to use color in marjeting, it's important to keep everything we've discussed in mind. One color isn't going to change your entire business, but it could revolutionize your ability to bring in potential customers. Once the color has helped with the initial grab, then you can continue giving the amazing service that you pride yourself in.
Dont't Copy the Competiton: If you've got the same yellow logo that all other restaurants have, you might be missing out on the ability to look different. We associated McDonald's, Burger King, Wendy's with one another because of their same logos.
How to Find the Right Color for your Brand ? Consumers care about how the color relates to your brand more than how the color relates to their personal feelings. In paricular, you should consider the Five Dimensions of Brand Personality: Sincerity Excitement Competence Sophistication Ruggedness
Always Consider Different Palette Types: In fact, we recommend trying out ideas with the three different ways to use color: Complementation Contrast Vibrancy 3. 1. 2.
The Problem with Color Psychology in Marketing: Like any other science, color psychology is flawed. There's no perfect way to tell how a consumer may react to any given color.
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