10 SEO Mistakes You Need to Avoid in 2020

1. 10 SEO Mistakes You Need to Avoid in 2020 SEO mistakes are deadly and an experienced search engine optimization company in New York can assist you in this regard with the right SEO strategies. It is found that almost 91% of website pages get no organic traffic from Google, and 5.29% of them get 10 visits per month or less, according to an Ahrefs study of more than one billion web pages. Not getting meaningful search traffic can really impact your business. Also, if you have already invested in SEO, there is a strong possibility that you are either doing it wrong or making mistakes. So, to get more organic traffic and be in the top 5% of all pages across the entire internet, the best strategy is to approach an experienced search engine optimization company in New York. Here are some of the SEO mistakes to avoid in 2020: Not understanding the user: When the user searches for something, it is crucial to understand his/her intention. Your website and content must consider the search intent of the user, and provide a solution. If the user is not satisfied with the content you present, all your efforts may go in vain. For instance, if a user searches for “SEO” his intention is to know what SEO is. However, if a user searches for “SEO services” then he is looking to hire an SEO expert or company. The intents of these two keywords are different. If you are targeting the keyword “SEO services” but the content is about “what is SEO?” you can’t succeed because you are not satisfying the user. Not using keywords effectively: Using long-tail keywords can really help increase your website traffic. If yours is a new website and you want to rank for competitive terms like car insurance, you will very likely see some big brands pop-up and it is nearly impossible to compete with those brands. Targeting long-tail keywords can help you here. For instance, if you have a dog food business, focus on long-tail keywords like “dog food for allergies” or “dog food for seniordog”. These keywords can bring you higher quality search traffic because they are more specific and can work really well.

2. Not updating content: Google wants all your content to be updated and therefore, update your website with all the latest happenings. Compare your website traffic now versus the same time a year ago. You may find less traffic or more traffic but if you find less traffic you must update the particular page. By refreshing and making the pages better you are going to rank much higher. Hiding the keyword: It is better to introduce the keyword phrase sooner in the content. Using it in the first paragraph as long as you can fit it in organically is a good strategy, because this leads to the search engine giving you a higher ranking. Putting excessive or irrelevant ads: When you put lots of ads on your website, it increases your website loading time. The more you put ads on your website the more external resources need to be loaded which will have a direct impact on your load time and SEO. Ads could make users exit the website. Ignoring structured data and search features: If you are on the first page of the search results, structured data is essential to stand apart from the crowd. With the help of structured data your search results may end up appearing even above the first search result, also, this will look bigger than all the other listings and may become the first choice for your users. Likewise, try to incorporate search functions in your website. This will help users find exactly what they are looking for. Following are the different types of structured data that you can use for different types of content for your site: ➢For product review- Product Review ➢For “how to” content- How to ➢For FAQ content- FAQ Not optimizing for local search: If your business is concentrating on customers within a specific region or city, it is important to optimize for local search. For the keywords that are more global, most of the search engines including Google handle it a bit different. Include region-specific keywords and meta descriptions in your page. You will show up in the local results, if you include address and local phone number in your pages, such as in the header and footer. Finally, you will want to list yourself in Merchant circle, Google Places and other local-based sites and review networks. Not using Anchor text for Internal links:You may have seen in the body of a web page “click here” or other generic text. Using such a call to action can increase the number of clicks, but you lose your opportunity to adapt your anchor text, which is one of the main components of SEO. For instance, if you write a blog content and you want to link your e-commerce services page, the anchor text can be “ecommerce website design services” or anything similar. Try to add some relevant keywords in the link if you must have a call to action. For instance, you can use “click here to find out more about our ecommerce design services.” Not focusing on link quality: The quality of the link matters much more than link quantity. One high quality link from a popular blog is worth more than hundreds of low-quality links. It is harder to get but that is the reason why search engines place trust in them. That means you have to focus on the links that are relevant to your website and industry, it is better to not have a lot of outgoing links and also avoid links to adult, pharmacy, or gambling sites.

3. Not ready for mobile: Almost 50% of access and traffic to websites are coming from mobile phones. If your website is not ready for mobile phones, Google considers it unfriendly for its searchers. To improve mobile SEO, you have to verify mobile-friendliness; site speed should be improved; and it is important to make sure that your site is responsive; it should present the content in a readable from, without users having to pinch and zoom. Now you know these are some of the deadly mistakes that can happen when implementing SEO, so avoid them in 2020 and bring your website position to the top. Try to understand the intention of the user; if you give more preference to them than search engines, they will promote you by their clicks and Google will rank you higher as well. Keep yourself updated, and use modern SEO techniques. Approaching an experienced search engine optimization company in New York will help you stay ahead of the competition by avoiding these mistakes. (631) 494-3324