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USAGE OF EMBOSSING AND DEBOSSING IN THE PACKAGING

Luxury brands are aware that todayu2019s consumers demand a more intense customer experience, one that starts as soon as they see your products. In retail settings, stunning, alluring designs invariably draw customers.

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USAGE OF EMBOSSING AND DEBOSSING IN THE PACKAGING

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  1. USAGE OF EMBOSSING AND DEBOSSING IN THE PACKAGING INDUSTRY

  2. AN INTRODUCTION TO EMBOSSING: • A die, which is a personalized metal plate cut into the picture you wish to emboss, and stock is the two major elements a commercial printing company employs to emboss (paper). • The die works as a stamp, pressing into the stock and slightly raising images of the paper of your print piece. The die can be single-level or multi-level, with single-level raising your image to a constant height or depth and multi-level embossing or debossing creating a more intricate emboss or deboss.

  3. THE EMBOSSING PROCESS:  • The die, which is made up of two metal plates (front and rear, also known as the counter die) that will sandwich the paper, is the first step in the commercial embossing process. The picture that will be embossed onto the two metal plates is either hand-tooled, routered, or photo-etched by the printer. • The stock is then sandwiched between the front and rear of the die by the printer. If you’re embossing an image, place the female die on top of the stock and the male die on the bottom as the counter die. The male die is placed on top of the female die while debossing, and the female die serves as the counter. The die then pushes into the paper using heat and pressure to create a relief of the image. Because the embossed picture isn’t colored with ink or foil, it’s termed a blind emboss. It’s merely raised or depressed off the paper.

  4. ALTERNATE TO EMBOSSING; DEBOSSING: • Consider debossing to be the polar opposite of embossed printing. Debossing is the process of imprinting an image (logo, text, etc.) into your print piece to create a depressed look. • You can choose to leave the debossed area alone or fill it up with ink or foil stamping, just like you can with embossing. • Unlike embossing, debossing does not affect the back of your print piece, allowing you to work with both sides. It can be used alone or in conjunction with embossing to create a unique look.

  5. APPLICATION: • Embossing and Debossing is a popular finishing process that presses images, designs, and texts into paper and other materials to create raised/indented silhouettes of your artwork design It creates visual complexity by adding a new dimension to your brand messages and graphics embossed printing. • It is typically used in packaging applications for enhancing: • Text • Logos • Artwork designs • To add an extra dimension to the overall design, ink and foil can be applied to the press

  6. IMPORTANCE OF EMBOSSING AND DEBOSSING: • When a logo is embossed or debossed, it really stands out. This allows it to shine out on your package and seem distinctive when compared to competitors’ packaging. A memorable logo is remembered, which aids in the development of your brand identity embossed printing. • Embossed packaging draws attention to the most important facts. The eye will naturally be drawn to a three-dimensional area on the surface of your packages. Embossed packaging and debossed packaging can be used to highlight any critical information, such as product data or contact information.

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