Stan Phelps - Six Keynote Descriptions

1. Keynote Descriptions KEYNOTE OVERVIEWS PURPLE GOLDFISH LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CREATING CUSTOMER WOW The little things make a big difference in customer experience. In this keynote presentation, Stan shares the key ingredients of creating signature added value. We’ll cover the 12 different types of purple goldfish in the two main categories of value and maintenance. Little extras such as the importance of follow up and how to handle mistakes. GREEN GOLDFISH GOING BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT AND REINFORCE CULTURE Happy engaged employees create happy enthused customers. In this presentation, Stan shares the 15 types of green goldfish, little extras for employees such as onboarding, time away, team building, flexibility, recognition and empowerment. GOLDEN GOLDFISH TAKING CARE OF YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES Eighty percent of profitability is driven through the Top 20 percent of customers and employees. These are your vital few. In this presentation, Stan shares the nine different key drivers of overall performance from the Golden Goldfish Project. stan@purplegoldfish.com +1.919.360.4702

2. BLUE GOLDFISH USING TECHNOLOGY, DATA ?AND ANALYTICS TO DRIVE DIFFERENTIATION AND ADVOCACY According to a recent IBM study, 76% of customers expect brands to understand their individual needs. In this keynote, Stan makes the case for leveraging technology, data and analytics to create a competitive advantage and increase loyalty. RED GOLDFISH BECOMING A FOR PURPOSE BUSINESS TO WIN THE HEARTS OF EMPLOYEES AND CUSTOMERS Purpose is changing the way we work and how customers choose business partners. In this keynote, Stan shares lessons from the Red Goldfish Project. He’ll share cutting edge examples and reveal how businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves. PINK GOLDFISH AMPLIFYING WEIRDNESS AND EMBRACING WEAKNESS TO STAND OUT IN BUSINESS True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. In this keynote presentation, Stan shows the seven ways to leverage what makes you unique and wonder-full in business. stan@purplegoldfish.com +1.919.360.4702

3. KEYNOTE DESCRIPTIONS PURPLE GOLDFISH LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CREATING CUSTOMER WOW Format: 45-90 minute keynote Keynote Overview Your brand’s customer experience will determine whether you thrive and profit or struggle and fade in business. The little things can make a big difference. In this keynote presentation, Stan shares the key ingredients of creating signature added value. He shares the 12 different types of purple goldfish in the two main categories of value and maintenance. Objectives As a result of this keynote session, participants will: 1.Tools: Get equipped with the 3D process for customer experience. 2.Skills: Understand how to do the little things to drive value or reduce customer effort. 3.Empathy: Gain a deeper appreciation for the need to exceed customer expectations. Audience This keynote is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy. Attendees will learn: Actionable ways to improve the customer experience. stan@purplegoldfish.com +1.919.360.4702

4. GREEN GOLDFISH GOING BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT & REINFORCE CULTURE Format: 45-90 minute keynote Keynote Overview Happy engaged employees create happy enthused customers. In this keynote, Stan shares the 15 types of green goldfish, little extras for employees such as onboarding, time away, team building, flexibility, recognition and empowerment. Objectives The keynote explores signature ways “beyond dollars” to drive employee engagement such as onboarding, team building, flexibility, recognition and empowerment. Attendees will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement, improve retention and reinforce culture. Objectives As a result of this keynote session, participants will: 1.Tools: Get equipped with the 3D process for employee experience design. 2.Skills: Understand how to develop programs that address basics, belonging and building. 3.Empathy: Gain a deeper appreciation for the needs, desires and expectations of employees. Audience This keynote is for senior management and managers who want to improve retention and drive employee advocacy. This program speaks to the importance of placing an emphasis on employees in order to create happy enthused customers. Attendees will learn: Actionable ways to improve the employee experience. stan@purplegoldfish.com +1.919.360.4702

5. GOLDEN GOLDFISH TAKING CARE OF YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES Format: 45-90 minutes Keynote Overview Eighty percent of profitability is driven through the Top 20 percent of customers and employees. These are your vital few. In this presentation, Stan shares the nine different key drivers of overall performance from the Golden Goldfish Project. Objectives As a result of this keynote session, participants will: 1.Tools: Get equipped with how to find their most valuable customers and employees. 2.Skills: Understand how to do the little things to drive value and improve retention. 3.Empathy: Gain a deeper appreciation for the vital few. Audience This keynote is for senior management and managers who want to improve retention and drive loyalty for their most important customers and employees. Attendees will learn: Actionable ways to improve the customer and employee experience. stan@purplegoldfish.com +1.919.360.4702

6. BLUE GOLDFISH USING TECHNOLOGY, DATA & ANALYTICS TO DRIVE DIFFERENTIATION & ADVOCACY Format: 45-90 minutes Keynote Overview According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps makes the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He'll share cutting edge examples and insights from the Blue Goldfish Project. Objectives As a result of this keynote session, participants will: 1.Tools: Get equipped with the 3 R’s to leverage technology. 2.Skills: Understand how to turn insights into actions. 3.Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics. Audience This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage. Attendees will learn: Actionable strategies to turn big data into useful data. stan@purplegoldfish.com +1.919.360.4702

7. RED GOLDFISH BECOMING A FOR PURPOSE BUSINESS TO WIN THE HEARTS OF CUSTOMERS Format: 45-90 minutes Keynote Overview Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for profit and non-profit companies. Businesses will either be seen as "for purpose" or "not for purpose." In this keynote, Stan shares lessons from the Red Goldfish Project. He'll share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line and makes an impact on the lives of those it serves. Objectives As a result of this keynote presentation and learning experience, participants will: 1.Tools: Eight purpose archetypes and how purpose drives differentiation. 2.Skills: Understand how to bring purpose to life within an organization. 3.Empathy: Gain a deeper appreciation for emotional drivers. Audience This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage. Attendees will learn: Actionable ways to improve the experience you provide to customers and employees stan@purplegoldfish.com +1.919.360.4702

8. PINK GOLDFISH AMPLIFYING WEIRDNESS AND EMBRACING WEAKNESS TO STAND OUT IN BUSINESS Format: 45-90 minutes Keynote Overview True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This keynote presentation shows the seven ways to leverage what makes you unique and wonder-full in business. Objectives As a result of this keynote session, participants will: 1.Tools: Get equipped with how to uncover weakness and weirdness in their DNA. 2.Skills: Understand how to design in order amplify uniqueness. 3.Empathy: Gain a deeper appreciation for the need to exceed customer expectations. Audience This keynote is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy. Attendees will learn: Actionable ways to enhance positioning in the marketplace. stan@purplegoldfish.com +1.919.360.4702