4 Crucial Changes to Boost Your E-commerce Conversion - PowerPoint PPT Presentation

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4 Crucial Changes to Boost Your E-commerce Conversion

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  1. visit :www.sphinx-solution.com Call :+91-020-26434646 4 Crucial Changes to Boost Your E-commerceConversion Themostattractivethingaboutonlinebusinessis thatitis easytogetstartedprovidedifyou have fully functional e-commerce website. With all this, you also need a good strategic idea whichwillincreasetheconversionofyourbusiness. Tohelpthestartupbusiness, wearecollating4vitalpointstoremember.Hereitis: Itisimportanttogetthebasicright Poor product photos and description are areas that can easily take the customers to the competitor’ssite.Auditandscrutinizethebest and thelowestperformingpages.Offerhigh- quality image and description with betterCTAs. Not so mobile-friendly site is another reason which can irritate the visitors on your website. Youneedtocheckifyoursite is optimizedformobileforbetter user experience.Itisbetterto stick to one-click ordering pattern. You can talk to any e-commerce website developers for a bettersuggestion.

  2. Bad website navigation can confuse the visitors. The poorly designed navigation takesmore time and certainly it is disappointing. Sort the products in different categories. You can use internallinksinthebanners andoffersforindicatingthevisitorswiththerightdeal. Consider the smart tools for conversionrate optimization Ifyouarelookingformaximumconversionrateonareasonablebudget,youneedto select the righttools. Heatmap: Heatmap is a graphical representation of information that uses a system of color- codingtoshowdifferent values.Itwill showyouthepagewherevisitorsaremostactive.You can then use this data for betterCTAs. Cartabandonmenttool:Thistoolwillhelpyoutoretargettheuserswhohaveleftthewebsite before making any purchase. It is seen using such retargeting tool has helped in increasing revenue up to50%. Exit intent marketing: This well-developed software detect the mouse movements of the customerandunderstandwhentheyareleaving.Thiswillhelpyoutoenticethecustomer and pull them back for thepurchase. Check analytics to targetusers Fore-commerce,using analyticaltools isoneofthebestwaystosucceedinany sortofpaid advertising or media. Making landing pages, PPC campaigning, monitoring and tracking inboundsaleschannelareoneofthemustthingstodo. Create a content marketingstrategy Content marketing is needed to raise awareness ofyour brand and increase transparency. Transparency helpstoshowtheactualstatusofyourbrandwhichinturncanhelp toretaincustomers.Thingslikepricing,sourcing,and experiencesarefewofthetoppoints to add on your contentmarketing list. Ofthechance,ifyouareconfusedwhetheritis thee-commercesitedevelopmentthatis not fetchingyoutherightconversion,youcangetintouchwithwebdevelopmentcompaniesto solve theproblem.

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