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5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

5 psychological triggers that drive viral marketing<br><br>It’s no secret that incorporating the principles of psychology into sales pitches and direct marketing pieces is one of the smartest and most effective way to improve business results.<br>So what psychological triggers do you use ?<br>Scarcity<br>There are a lot of ways you can incorporate the scarcity principle into your marketing to drive action, such as:<br>• Sales deadlines<br>• Out-of-stock announcements<br>• “Limited-time-only” products<br>Curiosity

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5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing

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  1. 5 Psychological Triggers That Drive Consumer Behavior https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  2. It’s not secret that using the principles of psychology In sales give effective results in business https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  3. Psychological Triggers to use in sales • Scarcity • Curiosity • Anticipation • Social Proof • Reciprocity https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  4. Scarcity Scarcity principle can help you target people who are on the fence about buying your product or service https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  5. Scarcity Ways to incorporate scarcity principle into Marketing: • Sales deadlines • Out of stock announcements • Limites time only products https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  6. Curiosity People are naturally curious. If they come across content or marketing material about which they don’t know, they are forced to click on it. https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  7. Anticipation • Create the buzz before launching a product • Get people talking on social media • By the time product launch, people will be more than excited to buy https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  8. Social Proof With brands marketing their products, it’s a bit different. People know you’re out to sell them something, and will take whatever you say with a grain of salt. Recommendations from friends, family, and even celebrities are what we call “social Proof” https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  9. Social Proof Ways to use social proof principle for Marketing: • User reviews • Celebrity endoresements (preferably unpaid) • Best selling product categories • Soaial signals( e.g,”Your friends also like this page”) • number of customers served https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  10. https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  11. Reciprocity The principle of reciprocity is based on the idea that if someone gives you something, you’ll feel compelled to give something in return https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  12. Reciprocity Ways to use reciprocity principle in marketing: • Create carrot content • Give away free stuff https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

  13. THANK YOU!!! https://www.youtube.com/watch?v=q_S8nRX5798&t=19s

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