The New Beetle Case Study. Casey Fei Isaac Derek. Programme. 3Cs Issues Recommendations. 3Cs - Company. 3Cs - Company. A German car company in a little turmoil The situation is: Sales have been declining
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Casey Fei Isaac Derek
The general opinion: “the people’s car”
- VW offers a unique, individualistic experience
- affordable German engineering
Designing a marketing scheme that would appeal to a majority of consumers in both target groups.
This is in contrast with VW’s heritage of affordability.