Teleuse@BOP Digital Divide Digital Opportunity Rohan Samarajiva (samarajiva [at] lirne.net) Session 1: Accelerating the growth of broadband India Telecom 2007 December 13 th , 2007, New Delhi www.lirneasia.net Plan of presentation Relevance of the BOP Methodology
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Digital Divide Digital Opportunity
Rohan Samarajiva (samarajiva [at] lirne.net)
Session 1: Accelerating the growth of broadband
India Telecom 2007
December 13th, 2007, New Delhi
Relevance of the BOP
*excluding FANA/FATA Tribal Areas; **excluding North & East Provinces
SEC D & EBottom of the Pyramid(BOP)defined
. . . . Classic home Internet user?
Large gender divide, even in South East Asia
But divide can be bridged and opportunity seized
“Half the world’s population has not made a phone call” was wrong when Kofi Annan said it in 1999; absolutely wrong now
Also note that 12% in PK, 4% in IN & 6% in LK use the mobile of another household member
Access modes among BOP phone users
Except in India, combined BOP household use > BOP public phone use
From a focus group on phone use; reference is to an American Idol-type show
Mobile = 4 x Fixed
Foreshadowing the mobile-centric Internet?
Non-owners owners: barriers
. . . that will make all the difference