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london on. heART; the central, vital, or main part; real meaning; essence; core. The heART of our city is creativity, passion, innovation, and collaboration. . Why now?.

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heart the central vital or main part real meaning essence core
heART; the central, vital, or main part; real meaning; essence; core

The heART of our city is creativity, passion, innovation, and collaboration.

why now
Why now?

In 2009, the London Arts Council held a roundtable session with members of London’s arts community to discuss how best to recognize certain milestones we have achieved and continue to build on the amazing momentum the London Arts scene has realized in the last many years.

Our thinking initially centered around a one-time celebration however; it quickly changed to creating an awareness campaign for the arts to:

celebrate engage invest

celebrateThe creativity, passion, accomplishments and milestones of the Arts in London


Raising awareness and understanding of the Arts that surround Londoners everyday

investEncouraging Londoners to invest themselves in the Arts through their time, knowledge, support, involvement and finances.

timing is everything
Timing is everything…

While planning at the local level started to take shape, a national campaign was afoot which had some of the hallmarks of our local campaign, we contacted the National Project Director David Moss in Montreal and asked to have London’s name added to the list of City’s interested in being part of a national movement to celebrate culture in Canada. The national campaign is called “Culture Days”, and the London Arts Council is working aggressively to have London recognized through our local “heART” campaign.

strong support
Strong support

We have experienced strong support and commitmentfor the campaign from community leaders such as London Transit Commission, London Public Library, RTraction, London Convention Centre, City of London, Downtown London, ReForest London, /A\ Channel, London Economic Development Corporation, The Beat and the list continues to grow as community partners of the arts find out about our initiative.

how can you participate
How can you participate?

Arts organizations, Venues and Artists please contact the London Arts Council directly at subject line "heART Campaign and Culture Days“

Media please contact London Arts Council Executive Director at

Community Leaders and Organizations please contact London Arts Council Executive Director at

Citizens of London please contact the London Arts Council at or 519.439.0013

can i use the heart image
Can I use the heART image?

Yes, please use the heART image on the following:

  • buttons
  • decals
  • posters
  • web links
  • television
  • social media
  • brochures
  • season programs
  • any literature or information you send out
culture days september 24 26 th 2010
Culture DaysSeptember 24- 26th 2010

Culture Days is a pan-Canadian volunteer movementto raise the awareness, accessibility, participation and engagement of all Canadians in the arts and cultural life of their communities.Culture Days events across Canada will feature free, hands-on, interactive activities that invite the public to participate “behind the scenes,” to discover the world of artists, creators, historians, architects, curators, and designers… in their own cities.

heart campaign
heART campaign

The heART campaign will be London’s signature event for Culture Days bringing together arts organizations, artists and arts collectives under the heART umbrella.

The LAC serves on Ontario’s Task Force for Culture Days and will lead in organizing information and responding to the national organizing team for those who wish to participate in heART, and will provide them with marketing materials (logos, links, etc.) to promote their participation in heART, and the overall campaign throughout London.

participation in culture days
Participation in Culture Days

Organizations will be asked to submit an activity for Culture Days, that will be a part of the heART London campaign.

Activities must meet the following requirements:

  • Will take place on the weekend of September 24th, 25th, 26th, 2010
  • Be free, open to the public, and involve an element of participation or involvement, designed to encourage Londoners to engage with the Arts in their own community.

For example: Art Walks, Conductor for a Day, Street Performances, Backstage Tours

ongoing elements of heart
Ongoing Elements of heART


LAC will be announcing the selection of London’s first Poet Laureate through video & podcasts. The Poet Laureate will write a piece wrapping up heART and Culture Days for 2010, which will be released through social media outlets.

elements of heart
Elements of heART


The heART website will allow the public to access information about the heART campaign, download logos for websites, take their heART rate (fun quiz to see how you engage with the arts everyday), and keep up to date with heart activities and other items of interest.

elements of heart15
Elements of heART

CHRIS DOTY ART AWARDPresentation of the first Chris Doty award

RANDOM ACTS OF heARTThe heART image will appear in participating businesses and organizations windows, cars, desks, bikes etc…but it doesn’t have to stop there.

elements of heart16
Elements of heART

PODCASTS & FILM CLIPSCreation of unique film and audio clips showcasing the Arts community in London.

MEDIAArticles featuring arts and arts managers to appear in magazines such as; Business London, London City Life, London Free Press, The Beat, & Scene. Participation from /A\ will also be negotiated.

heart beyond culture days
heART : Beyond Culture Days

Once the tools of the heART Campaign (logos, podcasts, film clips, bus shelter signs, decals, posters, articles, etc) have been created, the Arts Council plans to continue to utilize them the tools in ongoing messaging.

The tools, activities and ideals of the heART campaign will be integrated into the “regular” activities of the arts sector, thus ensuring that the message and intent of heART will carry on well past the weekend of Culture Days.

arts community participants
Arts Community Participants

London’s arts community

  • Arts Organizations
  • Arts Businesses
  • Artists
  • Arts Venues
community leadership participation
Community leadership& participation


rtraction has committed to being our on-line leaders for our social media and web presence. The heART website, and various other technology based applications and tools will be created by this leading technology company agenerous contribution and lasting legacy.

community leadership participation20
Community leadership& participation

Downtown London

  • Depiction of heart logo in chalk around the downtown
  • Sharing the message of heart with thedowntown businesses and community
  • Heart Campaign/Culture Days displayin their window
community leadership participation21
Community leadership& participation

London Public Library

  • Placing the heART Logo on the cover of Access Magazine
  • Library branch participation in Culture Days Weekend
  • Incorporation of heART Campaign into existing Library programs, events and marketing material
community leadership participation22
Community leadership& participation

London Transit Commission

  • Poetry on bus cards inside buses
community leadership participation23
Community leadership& participation

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