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Emerging Markets for Digital Audio Content - PowerPoint PPT Presentation


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O VER D RIVE. ®. Emerging Markets for Digital Audio Content. IDPF: Connected & Mobile 2006 Digital Audio Industry Update May 24, 2006 Angela Arnold. OverDrive created a digital wholesale market. . library web site. retailer web site. corporate web site. institution web site.

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slide1

OVERDRIVE

®

Emerging Markets for Digital Audio Content

IDPF: Connected & Mobile 2006

Digital Audio Industry Update

May 24, 2006

Angela Arnold

overdrive created a digital wholesale market
OverDrive created a digital wholesale market.

library web site

retailer web site

corporate web site

institution web site

digital rights management infrastructure

Content Reserve®

audio books,

eBooks, music, video

creator

supplier

consumer

slide3
OverDrive delivers premium eBooks, digital audio books, music, and video for download directly from a web site.
new markets necessitate new business models
New markets necessitate new business models.
  • One user/one copy:
    • Retail
    • Loan
  • Lease Model:
    • Maximum Access
    • Tiered Pricing
  • Rental Clubs
  • Point-of-Sale Purchases
great technology requires more than great devices
Great technology requires more than great devices.
  • Requires infrastructure and well-developed markets.
    • light bulbs electricity
    • automobiles  gas
    • connected & mobile devices content markets