OVERDRIVE ® Emerging Markets for Digital Audio Content IDPF: Connected & Mobile 2006 Digital Audio Industry Update May 24, 2006 Angela Arnold
OverDrive created a digital wholesale market. library web site retailer web site corporate web site institution web site digital rights management infrastructure Content Reserve® audio books, eBooks, music, video creator supplier consumer
OverDrive delivers premium eBooks, digital audio books, music, and video for download directly from a web site.
New markets necessitate new business models. • One user/one copy: • Retail • Loan • Lease Model: • Maximum Access • Tiered Pricing • Rental Clubs • Point-of-Sale Purchases
Great technology requires more than great devices. • Requires infrastructure and well-developed markets. • light bulbs electricity • automobiles gas • connected & mobile devices content markets