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Media Data 2011 Transport Topics Publishing Group Media Product Lineup Transport Topics – The weekly newspaper for the Freight Transportation Industry. Published continuously by The American Trucking Associations since 1936 with 100% paid circulation.

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transport topics publishing group media product lineup
Transport Topics Publishing GroupMedia Product Lineup
  • Transport Topics – The weekly newspaper for the Freight Transportation Industry. Published continuously by The American Trucking Associations since 1936 with 100% paid circulation.
  • Light & Medium Truck – Monthly, controlled-circulation publication for operators of fleets utilizing vehicles in classes 2c through 7. Published by TTPG since 1997.
  • Transport Topics Online – www.ttnews.com launched in 1996, one of the first trucking-related

publications to have an online presence. Premium content from the print edition plus

the latest news of the freight transportation industry.

▪ Light & Medium Truck Online – www.lmtruck.com. Articles from the current monthly edition of

L&MT. Latest news on the vocational “work truck” market.

  • Transport Topics E-Newsletters and L&MT Report – daily and weekly email updates with news

and information on a variety of topics including: Equipment, Logistics, Government, Technology and

Medium Duty vehicle news.

▪ Sponsored Message Email Blasts – Featuring outstanding open rates, these blasts are sent to

Transport Topics subscribers, Light & Medium Truck readers, ATA members, and other top freight

transportation industry executives.

  • Supporting the Industry– Advertising dollars invested in TT, LMT, and its online products

are reinvested into the trucking industry by virtue of the support they are giving to the

operations of the American Trucking Associations and its advocacy efforts.  

transport topics reaches deep into the marketplace every week
Transport Topics Reaches Deep Into the Marketplace Every Week

85,000 + Readers — Each and Every Week

Transport Topics gives you the largest audience of qualified buyers. Our subscriber base is 100% paid circulation. There are no other weekly, paid circulation publications focusing on the trucking industry. And each paid subscriber passes along their copy to an average of 2.4 additional readers.

  • 71% stated they pass their issue of TT along to an additional 2 or more readers.
  • 19% of survey respondents passed along their copy to 5 or more colleagues

Source: Harvey Research Publisher’s Report conducted June 14, 2010. Based on

December 2009 ABC audit total of 25,022 paid subscriptions.

north american truck fleet market
North American Truck Fleet Market

Here are the total number of fleets in North America that operate tractors. As you can see, the total number of fleets is not that large. Transport Topics’ paid circulation covers the vast majority of this marketplace.

500or more power units

271total fleets

100or more power units

1545total fleets

25or more power units

6,538total fleets

10or more power units

16,124total fleets

5or more power units

28,162total fleets

The total number of fleets with 5 or more tractors is 28,162. Each subsequent total is a subset of the 28,162 grand total.

Source: 2009 North American Truck Fleet Directory

great mix of fleet sizes

1-25

26-100

101-500

500 +

33%

25%

19%

23%

Great Mix of Fleet Sizes

Transport Topics subscribers operate fleets of all sizes: small, medium, and large. Almost 60% of survey respondents operate fleets of 100 power units or less.

Source: Transport Topics 2010 Readership Study conducted via Zoomerang, May 2010.

Fleet size based on number of power units owned and/or leased.

reach the most qualified audience
Reach the Most Qualified Audience
  • 86% of our subscribers are Owners, Presidents, C-Level Executives or Upper-Level Managers.
  • 29% of our subscribers are in Fleet, Maintenance, and/or Operations Management (in addition to Upper Level Management who make maintenance decisions).
  • Other key areas of responsibility include Safety & Training, Sales/Marketing Management, Information Technology, and Purchasing Management.

Source: Transport Topics 2010 Readership Study conducted via Zoomerang, May 2010

exclusive non duplicated audience
Exclusive, Non-Duplicated Audience

A large percentage of Transport Topics readers do not receive or read regularly, any of the other trucking publications.

Source: Harvey Research Ad Q Readership Study conducted June 14, 2010

transport topics reaches bottom line decision makers
Transport Topics Reaches Bottom Line Decision Makers

Our subscribers recommend, specify, approve or influence the purchase of these items.

Source: Transport Topics 2010 Readership Study conducted via Zoomerang, May, 2010.

weekly vs monthly readership
Weekly vs. Monthly Readership

Don’t worry about picking the “wrong” issue. Transport Topics weekly readership is very consistent and it is very loyal.

  • 90% of TT subscribers read at least 3 out of 4 issues.
  • 76% of Transport Topics Subscribers read every issue.
  • Transport Topics’ circulation is 100% paid and our renewal rate is over 81%

Do monthlies REALLY have a longer shelf life?

These are the percentages of survey respondents who indicated they read or refer to the monthlies no more than twice in any given month.

  • Heavy Duty Trucking 79%
  • CCJ 80%
  • Fleet Owner 81%
  • Fleet Equipment 83%

Source: Harvey Research Ad Q Readership Study conducted June 14, 2010

advertising in transport topics gets results
Advertising in Transport Topics Gets Results

Transport Topics conducts 3 Ad*Q Studies each year. In each of these studies we ask: “What action(s) have you taken during the past year as a result of advertisements and/or articles in Transport Topics?”

  • Bought a product or service that was written about or advertised………….22%
  • Requested additional information from an advertiser……………………......34%
  • Reprinted an item for distribution to your staff……………………………......40%
  • Visited advertiser’s Web site...……………………………………………….46%
  • Discussed/Routed an ad or an article to someone else in the company…..54%
  • Saved the issue for future reference…………………………………………...62%

88% of all respondents reported having taken one or more of the above actions during the past year as a result of advertisements and/or articles in Transport Topics.

Source: Harvey Research Publisher’s Report conducted June 14, 2010

transport topics audience is extremely interactive
Transport Topics’ Audience is Extremely Interactive

Because of our hard-news editorial content, our subscribers view our advertising content in a very different light. Here are some verbatim comments about ads in a recent issue:

Ancra International “This is information I didn’t have. I’m always interested in ways to save on fuel mileage revenue” -- Director/Manager/Supervisor

EBE “Improve safety by managing drivers not data. Anything that can improve safety gets my attention” -- Safety Director

HireRight “Driver retention and selection is high on my list of priorities. The ball cap caught my attention” -- President/CEO/Owner

J.J. Keller “This caught my eye. It’s full of information” – Director/Manager/Supervisor

Qualcomm “I wanted to see if anything is new that I could ask my account representative on his next trip in” -- Corporate Fleet Manager

TMW Systems “It made me aware of all they offer” -- Fleet Safety Director

XtraLease “I found the ad to be creative” -- Director/Manager Transportation

Hendrickson “This is our preferred suspension. I like to keep up on technology” -- President/CEO/Owner

Source: Harvey Research Verbatim Reports conducted September, 2009 & June, 2010

transport topics is the number 1 choice of advertisers
Transport Topics is the Number 1 Choice of Advertisers

Source: TNS Media Intelligence. BizAdvisor Competitive Reporting

what our readers say about us
What Our Readers Say About Us

“Digest is very informative and concise. ‘Opinion’ is helpful. ‘Letters and Comments’ provides feedback. Economic news and regulatory matters are of interest and very timely.” -- Vice President Transportation

“Transport Topics is a great informative publication”

-- Safety Director

“Great magazine --- keep up the good work”

-- President/CEO/Owner

“I’ve read it for a very long time. I usually read it cover to cover. It is usually the most current on issues facing the transportation industry”

-- President/CEO/Owner

“I scanned the whole iTech section”

-- President/CEO/Owner

“Good magazine. Keep it the way it is”

-- Traffic Manager

“I always look forward to reading your paper. We are looking for new info pertaining to the Department of Transportation—brokers and safety. Thank you, it’s a good magazine”

-- President/CEO/Owner

Source: Harvey Research Verbatim Report, June 14, 2010

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Advertising Sales Staff

Associate PublisherPeter J. Lovato950 North Glebe Road, Suite 210 • Arlington, VA 22203Phone: (703) 838-1771 • plovato@trucking.org

East Coast(CT, DE, DC, FL, GA, MD, MA, ME, NC, NH, NJ, PA, RI, SC, VA, VT, WV)Christie Raymond

950 North Glebe Rd., Suite 210

Arlington, VA 22203

(703) 838-1872craymond@trucking.org

Great Lakes(IN, KY, MI, OH, TN)Frank Mealing638 West Arcadia Point

Aurora, OH 44202

(330) 995-0106

fmealing@trucking.org

Light & Medium Truck

Associate PublisherFrank Mealing638 West Arcadia Point • Aurora, OH 44202(330) 995-0106fmealing@trucking.org

Online Sales

Online Sales ManagerChristopher Heller950 North Glebe Road, Suite 210

Arlington, VA 22203

(703) 838-1938

cheller@trucking.org

West(AK, AZ, CA, CO, HI, ID, MT, NM, NV, OK, OR, TX, UT, WA, WY) Kevin Halle

9921 Carmel Mountain Rd., #334San Diego, CA 92129(800) 503-7038

khalle@trucking.org

Midwest(AL, AR, IA, IL, KS, LA, MN, MO, MS, ND, NE, SD, WI)Bob Kenney401 Langford DriveBolingbrook, IL 60440(630) 739-5472rkenney@trucking.org

Advertising Traffic ManagerLori Roddy

950 North Glebe Road, Suite 210 • Arlington, VA 22203(703) 838-1746 lroddy@trucking.org or ttads@trucking.org