introduction to wego l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Wego Travel Media Kit 2011 PowerPoint Presentation
Download Presentation
Wego Travel Media Kit 2011

Loading in 2 Seconds...

play fullscreen
1 / 41

Wego Travel Media Kit 2011 - PowerPoint PPT Presentation


  • 516 Views
  • Uploaded on

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Wego Travel Media Kit 2011' - ivychee


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

Wego Credentials

  • Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI
  • Over 150 travel providers have signed commercial agreements with us, including:
    • leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas
    • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific
    • Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline
  • Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, In.com

News Digital Media, a division of News Corp, is an investor.

slide3

Wego Traffic –Volume and Geo

  • Leading real-time travel search engine searches over 150 travel sites
  • Useful search tools for flight information, airfares, hotel deals, packages, activities, deals
  • Great user interface – Fast, simple, powerful for users to shop for travel
  • Featuring time-sensitive promotions

Monthly Page Views:

5.0 million*

Unique Audience:

1.50 million

Age Range:

25 - 44

Source: Wego Analytics Nov 2010

slide4

Wego Traffic –Demographics/Behaviour

Highly active Travellers with Disposable Income

34% are aged 25-34, 28% are aged 35-44

47% are male. 53% are female

30% earn over US$50k/yr. 21% earn over US$100K/yr

52% spend at least 15 hours online each week

“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents

“Western Europe”, “SE Asia” and “Australia” were the top planned destinations

48% now spend more time hunting for good deals than they did before the recession

Source: Wego Global User Survey Mar/Apr 09

slide5

Targeted, Measurable, Effective, Low Cost

Targeted: Travel-focused consumers

Measurable: Track from search to hand-off

Reach: Ongoing exposure in APAC

Media Rich: Interactive and engaging

Low Cost: 1/10th cost of traditional media

slide7

Wego: What Is A Travel Search Engine ?

We Don’t Sell Travel We Deliver Qualified, Incremental Leads to Merchants Who Sell Travel

slide8

Wego – “Ready to Buy” Leads

Qualified = “Ready to Buy”

Unqualified Leads still have lots of questions.They are not yet ready to buy.

Qualified Leads have had their questions answered.They are reaching for their credit card.

slide9

Incremental = Leads You Don’t Currently Reach

We add no value by competing with your existing marketing efforts.

Our goal is to source and develop traffic that you don’t reach on your own.

Wego – Incremental Traffic

Merchant – Core Traffic

  • Direct “power shoppers”
  • (via bookmark)
  • Portal travel channels “powered by Wego”, such as Yahoo, MSN, News.com.au, eBay, SoutheastAsia.org …
  • 1st/2nd page natural Google search results
  • Regional cable TV tie-ups
  • Market-specific above
  • the line advertising
  • Search engine marketing
  • EDM / CRM / Loyalty
slide10

Incremental Traffic from Attractive Sources

AU

ID

SG, MY, PH, ID,AU, KR

SEA

SG SG, MY, PH

SG, MY, PH

Global

AU + SEA

Global

slide12

Fantastic Breadth and Depth of Content

Over 150 Travel Providers! And Counting …

slide13

Great User Interface – Fast, Simple, Powerful

True Comparison Search

Many direct providers + OTAs

Greater choice vs. OTA partner

AJAX Sorting & Filtering Tools

User chooses what’s important

Easy-to-Use, Intuitive Tools

Next-Gen Hotel Reviews

Breadth + Relevance + Simplicity

Metasearch + Semantic Analysis

slide14

Flexibility – Shop How You Want

Wego supports four travel search shopping styles/stages

“Live Price Search”

Real-time price & availability

Shoppers late in their search

“Recent Price Search”

Recent prices - instantly

Shoppers seeking convenience

“Hot Deals”

Time-sensitive promos

Shoppers seeking inspiration

“Hot Deals Newsletter”

We Deliver!

Inspiration in their inbox

slide15

Hotel Reviews Semantic Search

  • Major USP For Hotels Product
  • Hotel reviews are aggregated from multiple hotel review websites
  • Reviews are linked together by property
  • Reviews are broken into “snippets”
  • Snippets are clustered into concepts, such as rooms, service, family, business, modern …
  • Semantic analysis engine evaluates how positive or negative the aggregated reviews are for each hotel & concept combination
  • Tag cloud interface allows user to quickly filter by concept
  • Snippets allow user to quickly read the *relevant* section of each review

Max Breadth & Depth of Reviews + Ease of Use = Instant Relevance

slide18

Homepage

Flip Over – Featured Destination

Leaderboard

728 x 90

slide19

Search Interstitial Page

Med Rectangle

300 x 250

slide20

Flight Results (Live Price)

Flight Spotlight

728x90

slide21

Flight Results (Recent Price)

Flight Spotlight

728x90

slide26

Flights and Hotels Results Pages

Featured Textlink

Sample

slide28

Packages

  • Packages Price & Feature Comparison
  • Developing product to aggregate all the package tours in the market
  • Aggregating tours from both Tour Operators (eg. Contiki) and Travel Agents (eg. Jetset)

Med Rectangle

300 x 250

slide29

Package Details Page

Med Rectangle

300 x 250

slide30

Handoff Pages

Med

Rectangle

300 x 250

image 110 x85 header maximum of 70 characters blurb maximum of 150 characters including spaces

Deals Page

Image 110 x85 Header: Maximum of 70 charactersBlurb: Maximum of 150 characters, including spaces

Featured Deals

  • Featuring time-sensitive
  • promotions and distressed
  • inventory
  • “Featured Deals” are the sponsored listings
  • “Top-10” are editorially selected, but often still well-monetised
  • Can be syndicated by emails, feeds, etc.

Leaderboard

728 x 90

slide32

Wego Newsletter

Banner Inclusion

468x60

slide35

Custom Landing Pages / Microsites

1

Integrated booking engine

2

Highly customizable landing page with video viewing

2

slide38

Dynamic Creative – Available for Spotlights

Wego Can Build From Scratch Or Your Existing Creative

Price + Brand Message (price drawn from live from the search engine)

Dynamic Price Inserted Into Existing 468x60

6 Prices (drawn live from the search engine)

slide41

Thank You

  • Contact Us
  • Ivy Chee
  • Regional Sr. Business Development Manager
  • Ivy@wego.com
  • +65 8282 1081