McDonald\'s Mission. Be the best quick service restaurant experience. By providing quality, service, cleanliness and value that make every customer in every restaurant smile.. 3 World wide strategies. Best employerOperational ExcellenceContinue to grow and be profitable. History. 1940 First McDonald\'s1952 Attempts at franchising1954 Milk Shake Machine1955 prototype opens in Des Plaines, IL1956 14 McDonald\'s 1961 McDonald brothers sell rights.