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ASUS Rock Solid, Heart Touching. ASUS Business Performance. 2007 Target 23. 17.2. Target. Unit : Dollars in Billions. ASUS = GB + MSI + ECS. WW MB Industry. Unit : Million pcs. 53.0. 45.7. 27.2. Data Source : Citigroup Investment research Estimate. ASUS’ Brand Name Value.

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slide1
ASUS

Rock Solid, Heart Touching

asus business performance
ASUS Business Performance

2007 Target

23

17.2

Target

Unit : Dollars in Billions

slide3
ASUS = GB + MSI + ECS

WW MB Industry

Unit : Million pcs

53.0

45.7

27.2

Data Source :Citigroup Investment research Estimate

slide4
ASUS’ Brand Name Value
  • Interbrand Selected ASUS as the Most Valuable Taiwan International Brand in 3C Hardware area in 2003, 2004, 2005 and 2006
  • Theranked position is No. 2 in all field for the fourth straight years
slide5
ASUS

Server/

barebone

Hand-held

Laptop

PC

Mother-board

Multi-media

Commu-nication

ASUS Diversified Product Lines

Cable Modem

WWNo. 2

Motherboard

WW No. 1

Digital

Home

Graphics

WW No. 1

ADSL Modem

WW No. 1

Laptop

WW No. 4

Game Console

WW No. 2

ODD

WWNo. 4

Wireless

WWNo. 1

revenue contribut ed by product
Revenue Contributedby Product

ODD

Broadband

Notebook

PMP

VGA

Game

Box

Desktop

Motherboard

asus the top growing nb brand
ASUS: The Top Growing NB Brand

ASUS

Data Source : IDC, 2006/Nov

asus nb business performance
ASUS NB Business Performance

Data Source : IDC, 2007/Feb

  • Asia Pacific excluding Japan : #6
  • Europe : #6
  • US : Next target market
  • Japan : Next target market
outstanding performance
Outstanding Performance?

Outstanding

Product

R&D and Manufacturing

Outstanding

Teamwork

Sales、MKT、Logistic、

After-service

Outstanding

Channel

from Disti to reseller……

Outstanding

Performance

slide11
ASUS

Server/

barebone

Hand-held

Laptop

PC

Mother-board

Multi-media

Commu-nication

ASUS Diversified Product Lines

Cable Modem

WWNo. 2

Motherboard

WW No. 1

Digital

Home

Graphics

WW No. 1

ADSL Modem

WW No. 1

Laptop

WW No. 4

Game Console

WW No. 2

ODD

WWNo. 4

Wireless

WWNo. 1

asus s integration strength
ASUS’s Integration Strength

ADSL Modem No. 1

MB WW No. 1

VGA No. 1

Cable Modem No. 2

WLAN No. 1

ODD No. 4

World-Class ID

Notebook No. 4

slide13
ADTD II (ASUS Dynamic Thermal Dissipation Technology II)

7. Innovative Technology

Power4 Gear+

Extends battery life up to 20-25% !!

slide14
Inner Strength:Thermal

Temperature (0c)

slide15
8. Complete Portfolio

10. Sensational Audio Deliverance

- 7” to 17” widescreen

- Full line up of mobile solutions for home theatre, business trips, portable convenience, 3D gaming and powerful processing

9. Cinematic Image Presentation

- Crystal Shine – High-brightness technology

  • Color Shine - Glare-type LCD panel technology
  • Splendid Technology

- Intel High Definition Audio 7.1 surround sound

-Built-in subwoofer

- Built-in SPDIF connection

shock test
SHOCK TEST
  • Brand:L.A.B
  • Model # 886.24.32
  • Count:1
  • Dimensions: 143(W)×110(L)×290(H)
  • Nominal Specimen Weight: 90kgs
  • Minimum Pulse Width:1.0ms
  • Maximum Acceleration:600G

DROP TEST

  • Brand: Lasmount
  • Model # PDT-56-ED
  • Count:1
  • Dimensions: 92(W)×142(L)×270(H)
  • Maximum Specimen Weight:160lbs
  • Test Range:35in~190in

SHOCK TEST

slide21
ASUS Notebook

OFF

ROAD

RACING

登山越野

The appreciation from ISRAEL cross-country racing Organizer

ASUS Laptop computer was part of the PATAGONIA 2000 trip and played a major role for navigation tasks as a dynamic map display in conjunction with a sattelite GPS , as a communication center for e-mail communication and for video conference bi-directional video communication. Needless to mention that the computer survived well the severe condition of this strenuous voyage without a single flaw.

Aviv Shweky

quality you can trust
Quality you can Trust

ASUS notebooks are trustworthy environments for your data

Though burned in a fire, the ASUS notebook survive

( 2002/07/23 China )

quality you can trust23
Quality you can Trust

ASUS notebooks are trustworthy environments for your data

Though burned on a stove, the ASUS notebook survive

( 2002/07/23 China )

slide24
Quality you can Trust

Still workable after dropped in a tank of solvent

slide25
ASUS Notebook

Zero defect in the space for more than 600 days

slide26
Asus Branded Notebook RMA Service = 2 Way Free Overnight FedEx Shipping

Customers bring notebook to Kinko’s

ASUS pays for FedEx overnight Shipping to ASUS repair center

We fix it up within

2 days

ASUS pays for FedEx overnight Shipping back to customers, customer receive a workable NB after 4-5 days

24/7 twenty-four hour tech support seven days per week at 888-678-3688

best quality
Best Quality
  • Wall Street Journal Ranks ASUS Product Quality the Best among Taiwanese Companies

(2006/Oct.)

asus id strength
ASUS’ ID Strength

2003, S5, M5

2004, W1 (iF China Top 10)

2005, V6 andW3, W2, V6 (iF China TOP 10)

2006, W2,R1 (iF China Top 10)

andS6, VX1 (iF China)

Germany

iF

Japan

G-Mark

2001, A1, T9, S8

2002, S1, L1

2003, M3

2004, W1, V6, M6, M5, S5

2005, W2

2006, S6, VX1

Germany

Red dot

2004, W1

2005, W3, W5, V6

2006, S6

  • iF Gold Award
  • 2004,Only APPLE was awarded in
  • global IT industry
  • 2005,ASUS Notebook was awarded
slide29
2. World’s First

TCO’99-Certified Notebooks

The TCO’99 certification has the strictest standards in

  • EMI – EMI Design spec is under industry standard
  • Ecology –No six toxicant, Green ASUS
  • Ergonomics – Design for excellent user experience
  • Energy –Superior battery tech
slide30
3. International Standard Organization Certification
  • ISO9001 9002 14001 and OHSAS 18001

4. Winner of Worldwide Awards

IF, IF Gold, RedDot G-Mark, Materialica Design Award , TCO’99 Stuff Computer Magazine PC Magazine FRAZ.PC, PC Achat……

slide31
5. Unparalleled Design Concepts

Gapless touch pad

Semi-invisible keys

Hairline surface

6. Commitment to Perfection

2-year global warranty

Zero bright dot series: VX1

slide33
Germany PlayBoy

Sexy and Charming

ASUS VX1 NB

slide35
Gaming Notebook

G1

  • Features
    • Web Camera
    • ASUS Direct Messenger
    • Flashing Side Lights
    • Strong Graphic Performance
gaming focus keyboard
Gaming Focus Keyboard

Precisely Control

in Game

Heavy-used keys with color highlight

slide37
ASUS Direct Console (Software Application)

To control 2 dedicated features of ASUS Gaming Series:

ASUS Direct Messenger

ASUS Direct Flash

asus direct messenger
ASUS Direct Messenger

Never miss important messages while playing games in full screen!

  • ASUS Direct Messenger can let you:
    • Know the TIME
    • Join the MEETING on time
    • Get new MAIL instantly
    • Who is sending message to you in MSN
    • Receive a PHONE CALL through Power4Phone
    • BATTERY-LOW indicator
slide39
Commercial Notebook

V1JP

Best Choice for Office!

slide40
Security
    • Fingerprint reader
    • TPM (Trusted Platform Module)
slide41
Live Meeting
    • 1.3M Pixel Camera
    • Microphone with ADSP
      • Superior noise suppression
      • Acoustic echo cancellation
      • Against Howling
  • Connectivity
slide42
Longer battery life
    • 2nd Battery Pack

(increase 1.5 hours)

  • Data Back Up
    • 2nd HDD Housing

Hot-Swappable!!

slide43
Convenient to move
    • Docking Station
slide44
Spill-proof KB
    • 50 ml water
slide45
Piano Paint LCD Cover

Leather Top Case

Stainless Steel Frame

Ultra Thin & Light Notebook

U1F

  • Features
    • Fingerprint Reader
    • TPM
    • Bulit-in Camera
    • Bluetooth
slide46
Ultra Thin & Light Notebook
  • LCD with LEDBacklight
    • Protect the environment
    • Lighter & Thinner
    • Brighter
    • Lower power consumption
  • U1F: 2.2 lbs (1 kg)

CCFL: Cold Cathode Fluorescent Lamp

LED: Light Emitting Diode

U1F

high resolution web camera
High-resolution Web Camera

Embedded 1.3 Mega Pixel Camera

Play with your game partners face to face

surface glossy decoration
Surface Glossy Decoration
  • Glossy decorated surface.
  • Better hardness for less scrapes.
  • Paint does not rub off in order to keep sleek look
slide49
Ultra-mobile PC

R2H

  • Features
    • Web Camera
    • Fingerprint Reader
    • Touch Screen
    • Built in GPS
slide50
Home

Office

R2H, adopts the way you work!

  • Take Note-Simplicity of paper
  • On-screen writing capability allows you to draw pictures or sketch, annotate documents, fill forms, write and store information as “digital ink”.
  • Quick web browser to get latest information by WLAN
  • Doing presentation outside with R2H(No need to carry a “big” NB)
  • Update presentation material all the time by Wireless or Blue tooth

In the Meeting

  • Is Full function PC
  • Connect to DT PC on desk via sync cable
  • Or via Blue tooth, access to other devices (Cell phone, printer, PDA, NB and so on)

In the office

  • Video conference call via SKYPE with your business partner any time you want

Video Conference

R2H Usage Scenario-Office (Business Use)

Office

Home

Home

Outdoor

Outdoor Daily

Home

slide51
Office

Home

Home

Outdoor Daily

Home

Office

Outdoor

R2H Usage Scenario-Home and Outdoor

USB TV Tuner

Depart to office-Easy to carry

Watch Video playback on plane/ Train/ Bus

Instant TV via USB TV tuner

-Storage/ display photo from

mobile phone and Digital Camera

GPS In Car

-Play games to kill time

-GPS navigator

-Location map searching

-Storage function(2nd HDD) when travel

Chatting with friends

One Ultra NB can fulfill all you lifestyle!

slide52
ASUS Mobility Notebook
  • Features
    • Fingerprint Reader
    • Multi-functional Module Bay
    • 13.3” Tablet PC
    • Rotate Key

R1F

slide53
Scenario Study

Home

Office

Business Trip

  • From Contact to Contract
  • Hand-writing feature gives you a quick support to have a signature for the contract.
  • In the Meeting
  • 180 degree rotated hinge helps to share the data with the audience and convince them promptly.
  • During Presentation
  • Real-time highlight in presentation catches the eyes from the audience more.
slide54
Business Trip

Scenario Study

Home

Office

  • Security Boot-up
  • Fingerprint reader provide a personal authentication to access the NB.
  • No risk to reveal the data when losing the NB
  • Easy-Go/ Alert! Alert! Alert!
  • Thin and light design for better mobility.
  • Embedded Pen in system to avoid the miss when traveling.
  • Various Configuration for various purpose.
  • You may change the “swappable ODD” by
  • 2nd battery: For 8 hrs battery life
  • Travel drawer: For lighter weight
  • 2nd HDD: More powerful data storage ability.
slide56
ASUS European Operation Center
  • Emmen, Netherlands
  • Ostrava, Czech

AEOC

Emmen

Emmen

Ostrava

Ostrava

slide57
ASUS Suzhou Operation

Boardtek

PCB

Cotek

M/B, N/B, System, CD-ROM, SPS

Connector

AMA

Maintek

Suzhou

Protek

Shanghai

Cooler

Suzhou

System

ASUSTeK

Casetek

Systek.

Chassis

Taipei

ASUS Technology

Highest Japanese Quality

Fastest Taiwanese Speed

Lowest Chinese Cost

slide58
ASZ Campus(蘇州)

Monthly Capacity: MB 3.5M, Chassis 1M, System 1M, PCB 600K ft2

Broadband 1.2M, Game Console 1M, ODD 2M, NB/PDA/WL 500K

*E Book * China Custom Model Site *AA Grade

Plant 4

Plant 6

Plant 7

Plant 5

Plant 8

North Campus

( West side)

Plant 3

Plant 9

Plant 2

600 m

North Campus

( East side)

Reserve for

2007

expansion

Plant 1

RD/ADM Building

Gym

900 m

Campus space 710,000 m2 (102 soccer fields)

slide61
ASUS Manufacturing Center

Construction : Sep.01’~ Jul.02’

Plant Area : 116,478 m2

Employee : 7,000 persons

protek geographic location
Protek-Geographic Location

SHANGHAI CITY

Pudon International Airport

Hongqiao International Airport

22 Km

20 Km

PROTEK

New Highway to Airport

Approximate 2007Q4

Highway

protek
Protek

About 300 soccer fields

Factory 1

slide67
Notebook Wheel Tower Production Line

Notebook Assembly -Wheeling Tower

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