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Presentation (SEO) ON PAGE 2022

practice of optimizing web pages for specific keywords in order to improve search visibility and traffic.

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Presentation (SEO) ON PAGE 2022

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  1. On Page Optimization (SEO)

  2. WHAT IS ON-PAGE OPTIMIZATION! (SEO) Removing Errors From HTML Cord And Optimizing It For Different Devices , Browsers and Speed. • . • . • Optimizing Your Title Tags And Meta Descriptions. • Speeding Up Your Website. • Writing In-Depth, Quality Content. • Cleaning Up Your Site's Code. • Streamlining Your Site's Navigation.

  3. 1. WHAT IS COMPETITION ANALYSIS. Competition Analysis Is The Process Of Leaning About Your Competitor’s Online Marketing Efforts , As Well As , Learning About Both Their Strengths And Weaknesses. Heading tags Content quality Title Tags Competition Analysis Link Strategy Site quality Social presence Robots.txt sitemap.xml Spamy techniques

  4. 2. Keyword Research & Analysis! Elements Of Keyword Research. 1. Relevance 2. Authority 3. Volume Keyword Research and Analysis Enables You Identify The Information Your Target Audience Is Searching And The Keywords They Are Using For Their Queries. After Researching And Analyzing The Keyword Demand You Not Only Get The Relevant Terms And Phrases For SEO But Also Understand The Users In ABetter Way.

  5. 3. WHAT IS TITLE TAG OPTIMIZATION! A Title Tag Belongs In The Section Of AWeb Page, Above The Section. 1. Use Only One Per Page, Placed Within The <Head> Tag. 2. Place Top-Performing Keywords In Descending Order. 3. Ensure Site Branding Goes Last. 4. Use No More Than 70 Characters, Including Spaces. 5. Avoid Using Stop Words. 6. Write The Title For Humans First. 7. Keep Your Titles Short And To The Point. 8. Try Adding The Main Keyword Closer To The Beginning. 9. If Possible, Try Optimizing The Title For Multiple Keywords.

  6. 4. META TAG OPTIMIZATION! META Tag Rules For SEO Optimization! Meta Tags Are Not The Only Solution For Organic Search Engine Optimization. They Are Simply One Piece Of The Overall Search Engine Optimization Process. The Title Tag And The Meta Description Tags Are What Searchers See In The Search Engine Results Pages (SERPS). So Optimize These Tags And Include AMarketing Message To Help Users Click On The Website.

  7. 5. IMAGE OPTIMIZATION! 1. Resize Your Images 2. Optimize Image File Names 3. Use Alt Tags 4. Optimize The Image Title 5. Include Captions 6. Use Unique Images 7. Ensure That Your Text Complements The Images 8. Add Image Structured Data 9. Use Site Maps Image Optimization Is The Process Of Creating And Delivering High-Quality Images In The Ideal Format, Size, And Resolution To Increase User Engagement. It Also Involves Accurately Labeling Images So Search Engine Crawlers Can Read Them And Understand Page Context.

  8. 6. WHAT IS SITEMAP CREATION! • Sitemaps Aren’t Always Necessary For Your Website, However, Having ASitemap Can Have APositive Impact On Your Search Engine Rankings, As Well As The User Experience On Your Site. • There Are Two Types Of Sitemaps, HTML And XML Formats. • An XML Sitemap Is A File That Allows Search Engine Crawlers To Fully Understand The Organization Of Your Site’s Content. • An HTML Sitemap, On The Other Hand, Displays The Site’s Architecture For Actual Users, Which May Help Them Get To The Page They’re Seeking Quicker, Providing ABetter User Experience. • If You’re Having Trouble Fully Understanding What ASitemap Is, Take ALook At Each Sitemap Example Provided Below, Of Both XML And HTML Sitemaps.

  9. 7. WHAT IS ROBOTS.TXT CREATION! • The Robot Exclusion Protocol, Better Known As The Robots.txt, Is AConvention To Prevent Web Crawlers From Accessing All Or Part Of AWebsite. • It Is AText File Used For SEO, Containing Commands For The Search Engines’ Indexing Robots That Specify Pages That Can Or Cannot Be Indexed.

  10. 8. WHAT IS WEBSITE ANALYSIS! • Web Analytics Is The Measurement And Analysis Of Data To Inform An Understanding Of User Behavior Across Web Pages. • Businesses Use Web Analytics Platforms To Measure And Benchmark Site Performance And To Look At Key Performance Indicators That Drive Their Business, Such As Purchase Conversion Rate.

  11. 9. WEBSITE STRUCTURE OPTIMIZATION! How To Optimize Your Site Structure Plan! your Site Structure In Advance. Use Categories To Group Related Content. SEO Optimize Your Categories. Use HTML And CSS For Navigation. Make Use Of Breadcrumb Menus. Create An SEO Friendly Permalink Structure. Pay Attention To Your Internal Link Structure. Create ASitemap For Users.

  12. DIGITAL MARKETING COURSE BEST TRAINING IN AHMEDABAD Digital Marketing Course in Ahmedabad SEO course in Ahmedabad RAHUL SONI 9173749033

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