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Client Presentation

Client Presentation. Agenda. Search Engine Optimization (SEO) Social Media Facebook Ad Test Key Digital Strategies & Tactics Suggested Plan. Search Engine Optimization. Metatags. <meta name=“keywords” content=“interior design, kitchen, bathroom, renovations, Vancouver>. Current:.

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Client Presentation

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  1. Client Presentation

  2. Agenda • Search Engine Optimization (SEO) • Social Media • Facebook Ad Test • Key Digital Strategies & Tactics • Suggested Plan

  3. Search Engine Optimization

  4. Metatags <meta name=“keywords” content=“interior design, kitchen, bathroom, renovations, Vancouver>

  5. Current: <title>Evolve Designs|kitchen bath home</title> <title>Evolve Designs|Affordable interior designers for kitchen bath home in Vancouver</title> Suggested:

  6. Social Media

  7. More blog posts Add social media links or widgets here!

  8. Facebook Ad Test Hypotheses: • Ads in Newsfeed will get more clicks than ads on the right side • Ad with photo of person will get more clicks than other photos (kitchen, company logo)

  9. Image 1: Image 2: Image 3:

  10. Key digital strategies: how do you want to grow your online business?

  11. Tactics: Which digital marketing activities to optimize REACH • Pay Per Click (PPC) • Online Advertising • Online PR

  12. Tactics ACT & CONVERT • Conversation rate optimization • E-commerce management • Lead generation techniques • Content marketing – blogs, webinars, case studies, testimonials • Home page optimization • Landing page optimization • AB and multivariate testing

  13. Tactics ENGAGE • Content marketing – blogs, webinars, case studies, testimonials • Customer service and support

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