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11 Tips to Improve Brand Communication Strategy - PowerPoint PPT Presentation

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Here are 11 tips to improve the brand communication to reach the target audience. For more details visit our website @ .

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Socio funda

11 Tips to Help Improve Your Brand's Communication Strategy

Socio Funda

We Put Emotions into Designs

1 be authentic
1. Be Authentic

  • Maintain an authentic tone when posting and interacting with consumers – one that doesn’t seem forced.

  • Communicate directly with fans and followers and be flexible and spontaneous.

  • Post interactive content.

2 have a conversation
2. Have a Conversation

  • Take the time to have genuine, real-time dialogue with customers and prospects to better position your brand in a world of evolving and increasingly niche markets. 

  • Define and uphold a strong social media marketing voice and others will start doing your marketing for you.

3 create buyer personas
3. Create Buyer Personas

  • Creating buyer personas, or fictional, generalized characters that build a picture of your ideal and largest markets, helps you better understand your core customer groups.

  • Create more compelling content that they respond positively.

4 show your personality
4. Show Your Personality

  • Cultivate a voice that delights your customers. Talk positively about your brand, essentially driving new content creation.

  • Cater to your buyer personas and post the kind of content they enjoy. 

5 provide relevant content
5. Provide Relevant Content

Great content is only great as long as it resonates with your target audience. Take the time to really understand your readers. Research their challenges and publish content that speaks directly to them, where and when they prefer. In doing this, you’ll enhance your reach.

6 be helpful
6. Be Helpful

  • Create a presence in social communities by helping people.

  • Spend time crafting genuinely helpful replies rather than just dropping links all over the place. Building those relationships will carry your business forward at a rapid pace.

7 focus on quality engagement
7. Focus on Quality Engagement

  • Thoughtful comments and replies or posts that answer your audience’s common questions give your brand an edge while building trust. 

  • Speaking directly to your customers gives you a much better idea of how to market to them than merely analyzing data. 

8 be open
8. Be Open

  • Transparency and openness can be a huge asset as you are generating your social media marketing voice.

  • Writing with openness and transparency also helps you communicate with confidence; nothing is off the table to discuss.  

9 share posts by other industry leaders
9. Share posts by other industry leaders

Share great posts by other industry leaders and touch upon relevant news. It’s always beneficial to keep content interesting so as not to lose people’s interest. Keep your audience coming back for more.

10 throw in content for pure consumer enjoyment
10. Throw in Content for Pure Consumer Enjoyment

Post things that you think your audience would just plain enjoy sometimes, with no link to your blog, lead-capture form, or transaction attached. This will make people more than like your posts – they’ll look forward to them.

11 leverage consumer generated content
11. Leverage Consumer-Generated Content

Prepare leveraging user-generated content.

Brands should work to improve their products and messaging as consumers continue to influence and take co-ownership of their favorite brands. 

Connect with us
Connect With Us

Socio Funda is an independent social media agency and creative design agency, based in India, who take great pride in the work we do for our clients in the industry, education and not-for-profit sectors. Contact us at +91 33 4004 3990 or visit our website @