How Branding Can Make Your B2b Company Not Just Stay Alive But Also Thrive.pptx

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2. 2 How Branding Can Make Your B2B Company Not Just Stay Alive But Also Thrive

3. 3 3 Introduction ● Every company is looking to build its brand, be “top of the mind” of its consumers, and improve its ROI. ● But how does branding exactly help you achieve your marketing goals, especially when it comes to increasing sales and growing your B2B business?

4. 4 4 Why Does Branding Matter For Your B2B Company? In this world of digital behavior, branding is more important than ever for B2B companies. A powerful brand messaging can help to: ● Keep your customers engaged ● Align your brand with your customer’s values and beliefs ● Differentiate your offerings ● Amplify demand ● Lower the cost of sales ● Command a price premium ● Improve stakeholder confidence ● Provide insulation from intermediate setbacks

5. 5 5 Decoding Brand Dynamics For B2B Companies 1. Authenticity: Here are some questions for you to introspect ● Is there an alignment in what your brand is conveying, what it is being perceived as, and what it truly is? ● Maybe it’s time to look at what others are saying about your brand. Are there certain negative reviews you need to look into? ● Look into your content marketing efforts and check if it’s in alignment with your branding. Perhaps you need to re-evaluate your brand messaging. The brand marketing dynamics have changed as now, the consumer is in the driver’s seat of all your branding efforts.

6. 6 6 Decoding Brand Dynamics For B2B Companies 2. Empathy: Effective tailored content taps into empathy, helping you: ● Fix your customers’ pain points ● Offer value ● Build relationships, and ● Earn trust, which propels action.

7. 7 7 Decoding Brand Dynamics For B2B Companies 3. Connections: ● Today, branding calls for being an intrinsic part of the consumer community. ● B2B Branding matters because companies act just like people when it comes to evaluating a purchase decision. ● Brands drive B2B business by triggering their emotions and forming meaningful relationships. ● Apart from tapping into the power of emotions, there’s also a need for smart B2B branding that is value, purpose, and sustainability-driven.

8. 8 8 How do you know that your branding efforts are paying off At Webtage, we track and measure our branding efforts with the below metrics to name a few: ● Branded Keyword searches ● Social Media Mentions ● Social Media Engagements ● Social Media Reach ● Branded Paid searches Engagement (CTR, Conversions) An uptick in the above points to the value of your brand development initiatives.

9. 99 Conclusion A strong B2B brand can solve many problems before and when they occur. A well-respected and liked brand can be the only thing keeping your biggest client. The efforts into B2B brand marketing will eventually prove to be valuable and help ease those occasional low, bumpy transitions in your business. Contact B2B Brand Marketing Services in Chicago today.

11. 1 1 CORE VALUE PROPOSITION A build + market firm that delivers meaningful digital experiences to drive top line growth and operational efficiencies through: 1. Digital Asset Design -Technology Solutions (Apps & Websites) - Creative Solutions (Multimedia, Print & Brand) 2. Digital Marketing Solutions 3. Analytics Solutions

12. 12 12 OUR STATEMENT “ ” Over 90% of our marketing strategy, design, and content recommendations are approved and implemented by our clients and that’s a testimony to our obsessive attention to details, strong creative and technical minds, and a desire to move the business needle for our clients. That forms our foundation of premium digital work and has won us awards, admiration, and recognition from industry organizations, stalwarts and peers.

13. 13 Contact US ADDRESS 8821 Ramm Dr., #5 Naperville, IL 60564 EMAIL info@webtage.com PHONE 630 854 9109 WEBSITE https://webtage.com/