SkillCircle Technical SEO Presentation. (3)

1. Technical SEO Technical SEO involves optimizing the technical aspects of a website to improve its search engine visibility and user experience, including website speed, mobile-friendliness, crawlability, indexing, and more. 01

2. Part of Technical SEO 1. 2. 3. 4. 5. 6. 7. 8. 9. Website speed optimization Mobile-friendliness URL structure and optimization Website security and HTTPS implementation XML sitemap creation and submission Robots.txt file optimization Canonicalization and duplicate content issues Structured data implementation Crawlability and indexing optimization Website architecture and navigation optimization 10. 02

3. Website Speed Optimization Website speed optimization involves improving website loading times by reducing file sizes, optimizing images, enabling browser caching, and minimizing server response time, resulting in a better user experience and improved search engine rankings. 03

4. Mobile-friendliness Mobile-friendly websites are designed to provide a smooth user experience on mobile devices. They have responsive layouts, fast load times, and easily accessible menus and buttons for touchscreen navigation. 04

5. URL Structure And Optimization A well-optimized URL structure should be concise, readable, and relevant to the content on the page. Including target keywords can improve search engine visibility and user understanding. 05

6. Website Security And HTTPS Implementation Website security is crucial to protect user data and prevent hacking. Implementing HTTPS with an SSL certificate encrypts data and ensures secure communication between users and the website. 06

7. XML Sitemap Creation And Submission An XML sitemap is a file that lists a website's pages and provides metadata for search engines. It should be created and submitted to search engines for improved crawling and indexing. 07

8. Robots.txt file Optimization Robots.txt is a file that instructs search engine crawlers which pages to crawl or avoid. Optimizing it can help prevent crawling of duplicate content, sensitive information, and irrelevant pages. 08

9. Canonicalization And Duplicate Content Issues Canonicalization selects preferred URLs for a page with multiple versions. Duplicate content arises when search engines index multiple versions of the same page. Canonical tags or redirects resolve this issue. 09

10. Structured Data Implementation Structured data implementation involves adding metadata to web pages, allowing search engines to better understand the content and display rich snippets in search results. It can improve SEO and user experience. 10

11. Crawlability And Indexing Optimization Crawlability and indexing optimization involves ensuring that search engines can access and index website content efficiently. This can be done through technical SEO tactics such as sitemap optimization, URL structure, and robot.txt file management. 11

12. Website Architecture and Navigation Optimization Website architecture and navigation optimization involves organizing website content in a logical and intuitive manner, making it easy for users to find what they need. This can improve user experience and SEO. Techniques include clear navigation, breadcrumb trails, and site hierarchy. 12

13. Contact Us +91 9899140180 Head Office:- H 11-A 2nd floor Connaught Place, New Delhi, Delhi 110001 New Branch:- 367 Kohat Enclave Metro Station Pitampura north delhi 110034 hi@skillcircle.in www.skillcircle.in 13

14. Thank You PRESENTATION 14