CyberFrat: Pioneering Enterprise Risk Management

1. WWW.THEENTERPRISEWORLD.COM | APAC EDITION | JANUARY 2024 UPSHOT Bula! Welcome to Fiji The Sea and Sand Land CASE STUDY Beautiful Design Makes a Beautiful Life: Tiffany & Co. ARTICLE Malaysia’s Thriving Tech Sector in 2023 PIONEERING ENTERPRISE RISK MANAGEMENT GAURAV BATRA Founder & CEO

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4. F r o m E d i t o r ’ s D e s k F r o m E d i t o r ’ s D e s k

5. F r o m E d i t o r ’ s D e s k Dear Esteemed Readers, I am thrilled to welcome you to the latest edition of The Enterprise World, where we unravel the dynamics of risk management in the corporate landscape. In this month's issue, we present "The Most Trusted Enterprise Risk Management Companies 2024," a comprehensive exploration of entities that stand as vanguards in mitigating challenges and steering businesses toward sustainable growth. Risk, an inherent element of the business ecosystem, demands astute management, and in this edition, we spotlight the companies that have emerged as paragons of trust in this critical domain. Our team has meticulously curated a list of organizations that have not only mastered the art of risk assessment but have also become synonymous with reliability and resilience. As you immerse yourself in the insights shared by these eminent risk management companies, you will gain a deeper understanding of the strategies, technologies, and philosophies that underpin effective risk mitigation. From cybersecurity to financial risk, we traverse the diverse facets of enterprise risk management, providing you with a holistic view of the industry's stalwarts. In an era where uncertainties abound, the significance of robust risk management cannot be overstated. This edition serves as a compass, guiding businesses toward partners and solutions that inspire confidence and empower them to navigate the complex terrain of risks with assurance. I extend my sincere appreciation for your continued support and invite you to embark on this enlightening journey with us. May the insights gleaned from "The Most Trusted Enterprise Risk Management Companies 2024" fortify your approach to risk and contribute to the success of your ventures. Here's to a month of informed decision-making, strategic resilience, and unwavering trust. Warm regards halmali S Shalmali W.

6. Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B, Wakad Aundh Main Road, Above Ather Showroom, Pune. 411057 Follow Us On: For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (APAC) Creative Content Editor Shalmali W. Suchita P. PR & Marketing Coordinator Business Development Executive James H. Pawan K. Graphic Designer Creative Design Head Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T For the cover read about - Under the visionary leadership of Gaurav Batra, CyberFrat emerges as a reliable companion for navigating the complexities of the cyber world. More than just a source of assistance, it provides valuable advice on establishing a digital realm free from cyber threats. The company achieves this through an innovative approach, offering a dedicated space where professionals access cutting-edge knowledge via webinars, seminars, workshops, and a robust online presence. Beyond conventional boundaries, CyberFrat fosters professional exchange, cultivates careers, and stays at the forefront of industry trends. This empowerment of cybersecurity experts involves providing resources, certifications, and mentorship programs, solidifying its role as a dynamic force in the cybersecurity landscape. SRC Cyber Solutions LLP is recognized for its exclusive distribution of cutting-edge Cybersecurity solutions across India, GCC, APAC, and Africa. With the rapid change in the field of technological innovations, we continue to add leading technologies to our existing portfolio to stay ahead of the curve and are ready for unique cybersecurity complexities and future threats to ensure our clients remain protected and compliant. SRC Cyber Solutions LLP primarily offers four robust Cybersecurity solutions: Comprehensive Email Security, Automated Patching and Endpoint Management, Asset Visibility and Risk Management, and Third- Party Data Flow security services. Cyber The company’s commitment extends beyond merely services, it is more about solving problems. Its automated solutions transcend traditional defense systems, setting a new standard in the Cybersecurity landscape. At SRC Cyber Solutions LLP, trust, innovation, and security together pave the way for a new era of digital defense and resilience. “We are not safeguarding; we are revolutionizing Cybersecurity,” says Rohit Khandelwal (Managing Partner). security

8. C O N T E N T S 12 Cyberfrat

9. upshot 24 Bula! Welcome to Fiji The Sea and Sand Land exclusive profile 30 SRC Cyber Solutions cASE STUDY 34 Beautiful Design Makes a Beautiful Life: Tiffany & Co. Blog 44 Festive Flicks: 20 Best Classic Christmas Movies of All Time Article 50 Malaysia’s Thriving Tech Sector in 2023

10. NEWS ISRO Prepares for Final Maneuver: Aditya-L1 Space Probe to Enter Halo Orbit for Solar Observations I n a groundbreaking astronomers discovery, the Very Large Telescope Interferometer (VLTI) has delved into the intricate details of the planet-forming disk encircling HD 144432, a youthful star situated approximately 500 light-years away from Earth. The findings, led by the Max Planck Institute for Astronomy, unveil a complex three-ring structure within the region where planets are currently taking shape around this celestial body. Roy van Boekel, a scientist at the Max Planck Institute for Astronomy and co-author of the study, expressed excitement about the findings, stating, “When studying the dust distribution in the disk’s innermost region, we detected for the first time a complex structure in which dust piles up in three concentric rings in such an environment.” He further emphasized that this region corresponds to the zone where rocky planets formed in our own Solar System. Within the interstitial spaces of these concentric rings, a rich mixture of dust, gas, and elemental components acts as the essential building blocks for burgeoning planets. This revelation represents a crucial advancement in our understanding of planetary formation. The dust-rich zone identified in the study may play a pivotal role in the eventual development of rocky planets similar to Earth. Astronomers Discover speculate that the masses of potential planets emerging within these rings rival the size of the gas giant Jupiter. Astronomers Discover Dust distribution in the disk’s innermost region Astoundingly, the first ring identified by the ground-based telescope lies within the orbit of Mercury, followed by a second ring mirroring Mars’s trajectory, and a third aligning closely with Jupiter’s orbit. HD 144432 stands out as a unique case, being the first instance of a young host star harboring such a sophisticated ring system in such proximity. An in-depth analysis of the dust composition surrounding the disk yielded significant insights. The researchers identified various silicates and minerals reminiscent of those found in Earth’s crust and mantle. Additionally, the team speculates the presence of metallic iron, which, if confirmed, would mark the first detection of such a component in a planet-forming disk.

11. A glimpse into the early stages of planetary formation From a chemical perspective, the team proposes that a combination of iron and silicate is more likely to exist in the hot inner regions of the disk. The observed dust surrounding HD 144432 exhibits temperatures ranging from a scorching 1800 Kelvin at the inner edge to a more moderate 300 Kelvin in the outer realms. Under such extreme conditions, the survival of carbon grains becomes challenging. In conclusion, the groundbreaking study of the HD 144432 system provides a glimpse into the early stages of planetary formation, shedding light on the potential commonality between our Solar System and other celestial bodies across the universe. The intricate three-ring structure discovered around this young star opens new avenues for research, inviting scientists to explore the fascinating complexities of the cosmos. Roy van Boekel elaborated on the chemical composition, stating, “Astronomers Discover have thus far explained the observations of dusty disks with a mixture of carbon and silicate dust, materials that we see almost everywhere in the Universe.” The team believes that dust rich in iron and deficient in carbon aligns well with the conditions observed in our own Solar System, where both Mercury and Earth boast high iron content, with Earth having comparatively minimal carbon. THE ENTERPRISE WORLD

12. Cover Story C O V E R S T O R Y CYBERFRAT I PIONEERING ENTERPRISE RISK MANAGEMENT n the fast-paced digital landscape, imagine the daunting prospect of your business crumbling within minutes due to cyber threats. It's a chilling scenario; the kind that highlights the critical need for cybersecurity. This is when companies like CyberFrat come into the picture. In an era where the internet influences countless lives, CyberFrat plays a pivotal role in safeguarding and educating both businesses and individuals. Inside CyberFrat: A Complete Overview Under the visionary leadership of Gaurav Batra, CyberFrat emerges as a reliable companion for navigating the complexities of the cyber world. More than just a source of assistance, it provides valuable advice on establishing a digital realm free from cyber threats. The company achieves this through an innovative approach, offering a dedicated space where professionals access cutting- edge knowledge via webinars, seminars, workshops, and a robust online presence. GAURAV BATRA Founder & CEO Beyond conventional boundaries, CyberFrat fosters professional exchange, cultivates careers, and stays at the forefront of industry trends. This empowerment of cybersecurity experts involves providing resources, certifications, and mentorship programs, solidifying its role as a dynamic force in the cybersecurity landscape. | January 2024 12

13. CyberFrat's Approach to Enterprise Risk Management Among CyberFrat's array of offerings, its Enterprise Risk Management (ERM) solution takes the spotlight, aiding organizations in identifying, assessing, and mitigating risks. This comprehensive service addresses the surge in cyber threats faced by businesses, providing a tailored program for both tech enthusiasts and corporate employees. C O V E R S T O R Y The Learning Management System (LMS) is a pivotal tool for imparting knowledge and transforming employees into proactive cybersecurity defenders. Through interactive modules and hands-on exercises, CyberFrat instills best practices, creating a vigilant workforce capable of identifying and thwarting threats, from phishing to social engineering attempts. Furthermore, the company's proactive approach, coupled with simulated real-world cyber incident experiences, prepares participants for emergencies, underscoring the significant costs associated with data breaches. A Closer Look at CyberFrat's Risk Management Strategies CyberFrat's ERM solution emerges as a comprehensive tool for diverse industries, aiding organizations in proactively managing risks. Tailoring its approach to specific sectors, the solution starts by identifying and quantifying risks, addressing unique challenges, such as credit risks for financial entities or safeguarding patient information in healthcare. Central to this initiative are CyberFrat's Gold & Plus memberships, offering unparalleled access to the Cross Training Tech Platform with over 650 hours of live content. Beyond www.theenterpriseworld.com | 13

14. Community-Driven Learning Management System (LMS): Unlike traditional learning platforms, CyberFrat's LMS thrives on active engagement and interaction among users, creating an educational experience that is both communal and dynamic. Resourcing: Content Creation: The company's content spans various formats, consistently aiming to keep the community informed and prepared. The company takes pride in connecting organizations with top-tier cybersecurity talent, simplifying the recruitment process for corporate partners. Exploring CyberFrat's Offerings However, CyberFrat goes beyond just this. The company offers a rich source of knowledge and support for every participant in this market. Let's delve into the essence of the company's offerings. Cybersecurity Trainings: These training programs equip members with cutting-edge knowledge and skills, preparing them to navigate the rapidly evolving cybersecurity landscape. Risk Advisory: CyberFrat also empowers businesses with intelligence and strategies to solidify their cyber defenses. Security Awareness Programs: Thoughtfully curated programs are designed to enhance cyber resilience for both organizations and individuals. Marketing Activities: CyberFrat provides services to help cybersecurity companies achieve their marketing goals through a vibrant community, offering brand exposure and product promotion. Upskilling Platform for the Next Generation: CyberFrat prepares tomorrow's leaders with the skills they need, guiding them toward success in a tech-driven future. | January 2024 14

15. C O V E R S T O R Y The Turning Point in CyberFrat's Growth information absorption, the memberships focus on active learning through curated assignments and quizzes, encouraging practical application and earning participants CPE credits. in the early days, CyberFrat faced the common challenge of establishing trust and credibility in the cybersecurity community. Creating an active and engaged community required dedicated efforts alongside the development of high-quality, relevant content. The competitive nature of the field demanded a distinct strategy, a balanced revenue model, and a robust technical infrastructure. Furthermore, ongoing challenges included compliance with cybersecurity regulations, recruiting top-tier talent, and effectively managing engagement, content, and marketing. Despite these hurdles, CyberFrat's unwavering commitment and the team's relentless efforts led to successful maturation, now effectively serving and empowering the cybersecurity community. CyberFrat's exceptional growth finds its roots in foundational principles and early endeavors. The focus on collaboration and knowledge-sharing struck a chord in the rapidly expanding cybersecurity industry. Yet, this growth is a result of various factors. Covering over 25 risk-related topics, CyberFrat prioritizes education, turning learners into informed guardians of their organizations and enhancing the collective cybersecurity posture. Furthermore, collaborations with esteemed institutions like Symbiosis and Vidyalankar Institute contribute to a larger strategy, creating a network of knowledge that benefits various sectors, including academia. The increasing demand for cybersecurity solutions in our digitalized world naturally created a need for a platform like CyberFrat. What truly fueled the company's growth was the visionary leadership displayed by founders and early team members, serving as a driving force propelling it forward. This growth story unfolds against the backdrop of an industry craving innovative approaches and a community eager to connect, learn, and adapt to the evolving cybersecurity landscape. Challenges in the Early Day Cybersecurity isn't a recent trend; it's been a vital aspect of the digital world since its inception. While its importance is now widely recognized, www.theenterpriseworld.com | 15

16. Our cross training tech platform Key Growth Phases for CyberFrat The launch of the Cross Training Tech Platform in the fourth year triggered exponential demand as if all efforts had converged to create a growth catalyst. Reflecting on the journey, CyberFrat's trajectory mirrors a profound commitment and the cybersecurity community's enthusiastic response to its initiatives. In the initial phase, growth was incremental, with a focus on proving worth, creating compelling content, and establishing a user-friendly online community. The second year marked a turning point as word about the unique approach to cybersecurity education spread, leading to a noticeable uptick in memberships and engagement. Later, a focus on diversification, particularly with CyberFrat Gold & Plus memberships, showcased an evolution aligned with industry needs. Presently, statistics reflect a robust global presence, sustained membership expansion, and a solid reputation as an industry leader. While numbers speak volumes, the true narrative lies in the lives and organizations impacted by CyberFrat's journey. learn.cyberfrat.com Technology's Role in Enhancing Customer Experience By the third and fourth years, CyberFrat had solidified its presence, expanding offerings and forming valuable partnerships with universities and organizations. Steady membership growth and high engagement rates became evident. At CyberFrat, technology serves as the linchpin for delivering a seamless experience to customers, transforming their journey. It helps the customers in a myriad of ways, some of which are as follow Education and Training: Today, technology has enabled the democratization of education for a vast audience. With over 30,000 cybersecurity professionals and 8,000 chartered accountants benefiting, the company has expanded the reach of educational programs, allowing learners to study at their own pace. Interacting With Experts Networking and Collaboration: Through tools and spaces for online collaboration, the company eliminates the constraints of distance, enabling global professionals to connect, share knowledge, and build relationships unhindered by physical borders. Cost-Effective Access: Leveraging technology to streamline processes, by offering high-quality cybersecurity learning experiences at a fraction of conventional costs. This approach ensures that financial constraints do not impede access to quality education, opening doors for a more diverse group of professionals to enhance their skills. | January 2024 16

17. C O V E R S T O R Y Simplified Learning: Understanding the complexity of cybersecurity topics and employing innovative teaching methods, such as motion graphics and interactive content, makes intricate subjects more approachable and engaging, transforming the learning experience for individuals of varying expertise levels. Breaking Norms: CyberFrat's Impact on Traditional Work CyberFrat revolutionizes the conventional learning model, offering unprecedented access and flexibility in both learning and advisory services. The company dismantles rigid schedules and geographical limitations, fostering a community-driven learning experience that contrasts sharply with traditional classrooms. The meticulously curated content is regularly updated to stay at the forefront, tailored to meet the unique needs of learners and organizations globally. As a consequence, there is a notable increase in employment, addressing a critical need in today's landscape. Learning and Networking Programs A Global Close-Knit Community www.theenterpriseworld.com | 17

18. C O V E R S T O R Y GAURAV BATRA Architect of CyberFrat's Vision Gaurav Batra, the visionary founder of CyberFrat, is not just a leader but a captain navigating the uncharted waters of cybersecurity education and advisory. With a role that transcends traditional business leadership, Gaurav has crafted a unique space that is community-centric and thrives on collaborative innovation. His multifaceted responsibilities include formulating a clear business concept and strategy aligned with the company's mission, vision, and long-term goals. Through in-depth market research, Gaurav pinpoints target customers, gauges market needs, and stays ahead of industry shifts. Furthermore, he is often busy developing robust business plans, ensuring the company's structure, offerings, and financial forecasts align with quality standards and customer expectations. So, as the captain of CyberFrat's entrepreneurial voyage, Gaurav dons various hats, from being a visionary and strategic risk-taker to an innovator, team builder, community contributor, adaptive strategist, resilience champion, and effective storyteller. However, his most remarkable skill lies in setting an example of visionary leadership. Gaurav's leadership reflects the essence of navigating through dynamic landscapes with unwavering resilience and foresight. | January 2024 18

19. C O V E R S T O R Y Navigating Entrepreneurship: Gaurav Batra's Professional Journey Taking the Next Leap The Secret to CyberFrat's Long- Term Success Gaurav Batra's approach to advancing CyberFrat's products and services is rooted in a visionary goal—to make cybersecurity accessible and ingrained in the everyday digital practices of every Indian. His commitment is evident in initiatives like 'THE DIGITAL KIDDO,' creatively bringing cybersecurity conversations to families and engaging young minds. Gaurav Batra's professional journey began with a strong foundation in technology and cybersecurity. Having worked with esteemed organizations like Mondelez International, JP Morgan, and Axis Bank, he contributed in various capacities, ranging from technical roles to leadership positions. These experiences provided deep insights into the complexities of cybersecurity and the evolving threat landscape. CyberFrat's sustained success is no accident; it stems from addressing a fundamental need in the cybersecurity sector. Recognizing a skills gap, the platform evolved beyond a mere repository, becoming a vibrant community where knowledge actively flows. Aligned with the industry's growth, CyberFrat remains relevant and sought-after, a success story driven by visionary leadership and a thriving community. In decision-making, Gaurav aligns with CyberFrat's mission—to make cybersecurity knowledge ubiquitous. It goes beyond content creation; it's about fostering a culture of holistic and inclusive cybersecurity awareness. Mindful of the evolving digital landscape, his strategy involves staying responsive and adaptive, ensuring that CyberFrat's solutions not only meet current demands but also anticipate future needs. Gaurav's commitment is to bridge the gap between advanced cybersecurity practices and the everyday digital activities of their diverse audience. Beyond his professional responsibilities, Gaurav holds a dear passion for teaching, evident in his recognition with the 40 Under 40 Leaders Award and other accolades. Today, as the driving force behind CyberFrat, he leads a vibrant initiative that fosters collaboration and knowledge sharing. Through CyberFrat, he aims to empower individuals and organizations with the knowledge and skills essential for navigating the intricacies of cybersecurity. Drawing learning from his experiences, Gaurav advises aspiring entrepreneurs to seek mentorship from those who have succeeded in the entrepreneurial world. He emphasizes resilience, adaptability, and a constant learning mindset. Gaurav's key insight is to view challenges not as obstacles but as hidden opportunities that can propel entrepreneurs toward their goals. www.theenterpriseworld.com | 19

20. CUSTOMER TESTIMONIALS Final Thoughts CyberFrat's Enterprise Risk Management (ERM) solution stands out as a versatile tool for various industries, empowering organizations to proactively navigate risks. The solution customizes its approach to address sector-specific challenges, whether it's evaluating credit risks in finance or safeguarding patient information in healthcare. Under Gaurav's leadership, CyberFrat comprehensively covers all aspects of cybersecurity, simplifying this complex domain and making it accessible to everyone. CyberFrat has brought a focused approach to Cyber Security learning and Knowledge sharing for it's community. During 2021 having relatively zero physical interactions in terms of conferences/events, Cyberfrat made sure the Learning quotient is steady. More power to the team. Kudos. Abhishek Akkewar Information Security / Compliance Professional CyberFrat is a wonderful community that provided opportunities to interact with experts from cyber security, cyber crime investigations, data privacy, information technology and many more areas. The events organized by CyberFrat are always knowledge-packed and engaging. The CyberFrat team has really put- in lots of hard efforts, perseverance, co-ordination, communication required to make the events successful, and this is highly appreciated. I have been associated with CyberFrat, practically from its inception and love the wonderful association. Anil Chiplunkar Data Privacy & IT Professional, Cyber Fraud Investigator | January 2024 20

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24. The Sea And Sand Land Bula!? Bula!? The Sea And Sand Land 24 | January 2024 24

25. The Sea And Sand Land Bula!? Bula!? The Sea And Sand Land A holiday to an island, we suggest you think about Fiji. It is an island country in Melanesia, a part of Oceania in the South Pacific Ocean. It lies about 2000 km north-west of New Zealand. With approximately 322 islands, the most important islands are Vanua Levu and Viti Levu. An archipelago in the South Pacific Ocean, it also surrounds the Koro Sea which is about 1300 miles north of Auckland, New Zealand. It has a complex geologic history. The Vanua Levu has an area of about 5,540 kms and Viti Levu has an area of about 10,000 kms. Welcome to Fiji: Welcome to Fiji: ll of us wish to head to the islands at some point in time. If you’re planning your next plateaus and lowlands. Talking about the climate in Fiji's capital, Suva, the average summer high temperature is about 29 degrees Celsius and the average winter low is 20 degrees Celsius. The temperatures are typically lower in elevated inland areas. Fijian people live an unhurried life and they fondly call their time Fiji time. When you are there, expect time to go slow. Even you get easily accustomed to their environment and learn to live in the present. Religion: How did the Island get its name? As diverse cultures and races exist in the island country, several religions are practiced in the country. Christianity, Hinduism, and Islam are some of those. Religions tend to split along ethnic lines with most Indigenous populations practicing Christianity and most Indo-Fijians practicing Hinduism and Islam. The Tu'I Tonga Empire ruled over Fiji and brought Polynesian influences to the island. The locals called their home Vita, the Tongan people called it Fisi. According to history about Fiji, many assume Captain Cook botched the name, calling the islands Fiji and the name stayed. Culture: The Vanua Levu is divided along its length by a mountain range with peaks rising to more than 3000 feet. The Viti Levu accounts for more than half of the island’s land area. A jagged dividing range running from North to South has several peaks above 3,000 feet. To the southeast and southwest, as well as to the south where the range divides, the mountains make the roads clear for As you traverse the Fijian islands, you'll come across Christian churches, Sikh and Hindu temples, and Islamic mosques. To get to know the core of their culture we'd suggest you attend the Sunday service. It is a special occasion in all cultural temples that celebrate their culture and share short stories and theories about the same. The culture has evolved throughout the nation's history, being shaped by influences from Melanesia, Europe, India, and beyond. Fijian people love their family and community. They are warm, friendly, and approachable. They love to express their love of life with a ubiquitous and enthusiastic Bula! www.theenterpriseworld.com | 25

26. Toust Actions: Fiji gained popularity gradually due to its attractive oceans in the Pacific Ocean. It is known for its fantabulous islands, but there is more to its beauty than just the islands. It also dons the hat of jungle rivers, pristine shorelines, white sand beaches, museums, and whatnot. From one attraction to another, the list is endless. We will try to jot down a list here of the most vibrant and different tourist spots: 1. Suva Municipal Market: Located at a distance of 23 km from Korovou, the Snake God Cave, is one of the largest caves in Fiji. The name is inspired by six sparkling stalactites in the state of snakes' heads. At the time of ancestral war, the town would pack up as a group and look for protection in its pitch-dark maze. The capital city, Suva, is amongst the best places to visit for tourists in Fiji. For those who see the world through a lens, it is an exceptional place to click pictures. The young sellers occupy the sides of the road to sell cabbages, tomatoes, chilies, etc. A heap of vegetables is there at your dispense kept in symmetry for visual delight. Products have a valid price so there isn't much need for bargaining here. 4. Fiji Museum: The island's cultural and historical development is perfectly depicted in this museum. To appreciate the shows in sequential order, begin with the presentations behind the ticket counter and work your way around clockwise. The highlight of this museum is the gigantic Ratu Finau which is the island’s last double-hulled kayak famed to be over 13 meters long. 2. Sigatoka Sand Dunes: Dunes are an attraction other than beaches. These dunes are located close to the mouth of the Sigatoka River. The dimensions of these wind-blown dunes are about 5 km long, 1 km wide, and around 20 m in height. The dunes are also ascending to 60m at the western end due to which they were made a national stop in 1989. Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multi- cultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians. These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s. 3. Taveuni Hill Fort: This is considered the best place for honeymoon in Fiji. Among the many forts across the island, Tavuni hill fort is the most famous one. The view from the top of the fort is very scenic. The fort was built in the eighteenth century by Tongan Boss Maile Latumai. This was used as a guarded site during the war and is the most intriguing sight for tourists. | January 2024 26

27. Suva Municipal Market Sigatoka Sand Dunes Taveuni Hill Fort www.theenterpriseworld.com | 27

28. Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multi-cultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians. These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s. 5. Lovo food: Lovo is a conventional Fijian method of cooking using an underground oven with hot stones. The common foods cooked in a lovo are root vegetables- whole taro or cassava; meat-marinated pork, whole chicken, and even fish. The food is prepared beforehand and wrapped in foil before placing it in hot stones in the lovo pit. It is covered and cooked for 2 to 3 hours. Conclusion: Here are the delicacies: So, one thing is for sure, Fiji Island is one hell of a place for an exotic holiday. You'll get all types of scenery over there. From beaches to mountains to caves, to forts, to museums, and whatnot! Food is exceptional too with a whole lot of delicacies to choose from. A variety of local-made food you'll wish to extend your stay by a day or two to explore more about the food, culture, and history of the place. Not to forget the wildlife, foxes, whales, turtles, and much more. One can find different kinds of animals in the deep forests who are enthusiasts of it. All in all, Fiji falls under the "must-visit" category for those who love to experience diverse moods. 1. Curry chicken: This is a popular curry dish for takeaways. It is considered a quick work lunch or an easy-to-make meal. A whole chicken is used and chopped into bite-sized pieces with bone-in with skin intact for added flavor. The delicacy can range from mild to extra spicy and is usually served with rice or roti. 2. Kuita Vakalolo: This Fijian dish is popular in the ocean-going provinces and is welcome at any feast. The dish contains octopus and is generally cleaned fully and made by experienced cooks. The octopus is chopped into manageable pieces and then steamed into thick coconut milk with onions, tomatoes, and chilies for a couple of hours. This thick savory stew is then served with taco, cassava, or kumala. 3. Lote: A popular simple dessert made from pumpkin, bananas (optional), and coconut cream. The pumpkin is peeled cut in 1-inch cubes and boiled in sugared water for sweetness. The pumpkin is mashed and mixed up with bananas. The fresh coconut milk is also incorporated then the dish is cooled in the refrigerator. It is served with ice cream or just like that. 4. Vakasikera (Shredded Cabbage with Fish in Coconut Milk): This is a dish from Lau province and is famous for events or just a simple home-cooked meal. It is made from shredded bitter mustard cabbage soaked in salted water for 2 to 3 hours. It is then squeezed dried and placed in a large bowl with chopped onions, tomatoes, and chili peppers. Crispy fried fish is crumbled on top and then mixed with fresh coconut milk. It helps to enhance the taste. | January 2024 28

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30. Revolutionizing Cybersecurity with Astute Solutions T With the increasing dependency, the number of cyber threats has also increased exponentially. The demand for high- quality cybersecurity solutions, thus, has been constantly on the rise for the past few years. echnological innovations have revolutionized the way we use Software Applications, Computer Hardware, Cloud Computing, and the Internet today. SRC Cyber Solutions LLP is recognized for its exclusive distribution of cutting-edge Cybersecurity solutions across India, GCC, APAC, and Africa. With the rapid change in the field of technological innovations, we continue to add leading technologies to our existing portfolio to stay ahead of the curve and are ready for unique cybersecurity complexities and future threats to ensure our clients remain protected and compliant. SRC Cyber Solutions LLP primarily offers four robust Cybersecurity solutions: Comprehensive Email Security, Automated Patching and Endpoint Management, Asset Visibility and Risk Management, and Third-Party Data Flow security services. The company’s commitment extends beyond merely Cyber security services, it is more about solving problems. Its automated solutions transcend traditional defense systems, setting a new standard in the Cybersecurity landscape. At SRC Cyber Solutions LLP, trust, innovation, and security together pave the way for a new era of digital defense and resilience. “We are not safeguarding; we are revolutionizing Cybersecurity,”says Rohit Khandelwal (Managing Partner). Rohit Khandelwal | Managing Partner In an exclusive conversation with The Enterprise World, Rohit shed light upon the journey of the company, the services it provides, as well as its USPs. Here are some insights from our fascinating conversation: 1. What inspired you to start this company, and what has been your biggest challenge in leading it to where it is today? The inspiration behind SRC Cyber Solutions was twofold: firstly, my network in Israel exposed untapped potential in | January 2024 30

31. Asset Visibility and Risk Management: technological ventures. Secondly, recognizing the stark differences between outdated legacy systems and cutting-edge next-gen and automated technology ignited the vision for a bridge, emphasizing top-notch offerings. The greatest challenge in steering the company’s growth has been harmonizing innovation with reliability, and navigating the shifting technology landscape while consistently delivering high-quality solutions. 3.What are the products and services that your company specializes in? Our hybrid SaaS/on-premise solution is enriched with cutting-edge Asset DNA technology. This innovation guarantees real-time, all-encompassing asset visibility and proactive risk mitigation, ensuring swift protection within decentralized ecosystems. What sets us apart is our independence from traditional reliance on traffic analysis or behavioral assumptions. With our solution, one can navigate the complexities of modern IT landscapes confidently to ensure Zero Trust Access to all the Hardware Assets in an environment. Our Asset Visibility & Risk Management Platform unleashes the power of the entire asset security ecosystem with agnostic, actionable visibility that is critical to asset risk management. We are providers of next-generation, highly automated, capable, user-friendly, and cost- effective technologies in the Cybersecurity and infrastructure domain. Our focus remains to look at technologies that address future challenges. We offer 4 robust Cybersecurity solutions: Comprehensive Email Security: Our email security services use next-gen technology, combining Artificial Intelligence (AI), Machine Learning (ML), and Human Intelligence (HI), to combat phishing threats thereby drastically reducing the time to detect and remediate suspicious emails to less than a second. From combating malware and ransomware to addressing credential theft and business email compromise (BEC), and complex impersonations, our highly automated, next-gen solution ensures organizations stay ahead of known and unknown cyber threats. Initially, coming from a non-IT background presented some obstacles. We were not well-versed in cybersecurity’s technical facets, and the lack of industry connections was a challenge as well. Absence within the cybersecurity space demanded strategic networking for visibility. Adapting, we navigated uncharted territories, learning to bridge gaps between technical expertise, and developed relationships. Embracing the unfamiliar, we transformed challenges into opportunities, paving our path in cybersecurity with patience, determination, perseverance, and resilience. Third-party Data flow: And finally, here we analyze and secure data flows from within an enterprise to outside 3rd parties. 99% of enterprises today do not have any real-time catalog to see which homegrown software products running in the cloud and data centers are connecting to which 3rd party services, and why. We combine shift left, and network traffic shaping to create a real-time catalogue of 3rd party integrations, analyze what data elements are being passed, slice traffic to redact, and replace data elements as needed so privacy, compliance guidelines are not violated. This is significant from a cloud perspective - who are your cloud apps talking to, what data are they passing over to 3rd parties, and how can you prevent accidents from happening in the first place before data leaves your perimeter and ends up in the wrong hands, in the wrong geographical jurisdiction. Automated Patching and Endpoint Management: Our endpoint management solution offers unparalleled control and visibility for Windows, macOS, and Linux systems, along with 380+ third-party applications, catering to all scales of operations. What truly distinguishes us, is our script-based adaptability, providing a customized approach to endpoint management. This unique flexibility guarantees uniform patching, and updates to ensure organization compliance and protection from critical vulnerabilities. Our Automated Patching streamlines your IT and delivers actionable data insights, lets you automate virtually any IT workflow, and provides better cybersecurity outcomes by minimizing your risk exposure. Our solution's intuitive interface makes it not just powerful but also incredibly easy to use, ensuring it's both capable and user-friendly for seamless endpoint management across diverse systems and applications. It also reduces the risk of potential replay or man-in-the-middle (MITM) attacks. 2. What was the point that triggered the growth of the company? The turning point in our company’s trajectory was the strategic alignment with renowned entities like the Big 4 cyber advisories and dedicated channel partners who shared our vision- offering a quality technology to resolve the Client’s “pain points” at a realistic price. Collaborating with these influential industry leaders amplified our visibility and credibility within the cybersecurity industry. This association not only validated our expertise but also opened doors to expansive networks and opportunities previously inaccessible. Our dedicated channel partners further expanded our market reach which propelled exponential growth. 4. How have the company graphs changed since the foundation? Can you share a few statistics? (You can share the charts/graphs here). We have experienced exponential growth, with an impressive surge ranging between 200% to 300% year by year. These figures www.theenterpriseworld.com | 31

32. represent a remarkable trajectory, showcasing the dynamic evolution and expansion of our operations. Our consistent and substantial growth stands as a testament to our commitment, innovation, market responsiveness, service, and support, driving us toward remarkable milestones and accomplishments. We take immense pride in our track record; we have a 100% success rate in renewals and client retention. This achievement fosters loyalty within our expanding clientele. It’s a testament to the trust and value we consistently deliver, fortifying our position as a reliable partner in their success. significant return on investment (ROI). In the cybersecurity and infrastructure domain, we stand out as providers of highly automated, user-friendly, and cost- effective technologies. With a vast clientele and partner base built on trust, we’re propelling forward at an impressive pace, ready to cater to diverse needs. 8. How do you stay innovative and competitive in your industry, and what strategies do you use to adapt to changing market conditions and customer needs? Remaining innovative and competitive in our industry involves leveraging several strategies. Our partners have award- winning status and are recognized by entities like Gartner and other industry rating agencies validating our commitment to excellence. Regularly soliciting and implementing customer feedback guides us to adapt swiftly to evolving market conditions and address customer needs effectively. This dynamic approach ensures that our products and services align closely with market demands while staying ahead through innovation. By integrating customer insights with industry accolades, we continuously refine our offerings to stay not just competitive but at the forefront of our field. 7. How has technology helped your customers for a seamless experience? At SRC Cyber Security Solutions LLP, our dedication to clients drives our technological advancements, ensuring a seamless and unparalleled experience. Recognizing from the start that quality and service are of utmost importance in all our endeavors, we deliver solutions that adhere to the highest industry standards with full global compliance. Our offerings are truly “the best”, characterized by exceptional quality, technical proficiency, and the ability to effectively address next- generation challenges. This commitment underscores our dedication to providing top-tier solutions that meet and exceed industry benchmarks. The integration of cutting-edge, highly automated, and next- generation cybersecurity solutions empowers our clients with efficient and user-friendly Platforms. 5. What is the reason behind your company’s long-standing success? The enduring success of our company is rooted in multifaceted pillars. Collaborations with cutting-edge technology partners along with their support have empowered us to innovate and deliver top-tier solutions. However, it’s the unwavering dedication of our partners that fuels our growth, their commitment aligning seamlessly with our vision. Moreover, our relentless focus on customer service and support has cultivated enduring relationships. This combined synergy of robust technological alliances, partner dedication, and unwavering customer- centricity forms the bedrock of our long- standing commitment to innovation and excellence in our industry. 9. How do you decide to take the company a step further in terms of your products/services? To grow our company forward in terms of products and services, we employ a multifaceted approach centered on innovation, automation, and top-tier security measures. We are continuously adding new next-gen, capable, and user- friendly technologies ensuring that we stay at the forefront of industry trends, offering cutting-edge solutions to our clients. Regularly upgrading our resources and skills is pivotal, fostering a culture of continuous learning and adaptability among our Team members. This not only enhances our service delivery but also positions us as experts in emerging technologies. Moreover, our unwavering focus on automation and next-gen threat detection optimizes efficiency, streamlining processes for maximum productivity. By weaving together these strategic elements, we not only meet current market demands but also proactively shape the future landscape of our industry. Our next-gen technology empowers top- tier services. Our email security is the world’s fastest-growing solution, which is highly automated, accurate, capable, and user-friendly. Unparalleled control is offered through automated patching and endpoint management, covering Windows, macOS, and Linux, plus 380+ third-party applications. Script-based adaptability ensures customized endpoint management. Asset visibility and risk management provide real-time, all- encompassing visibility and protection. Our third-party data flow security platform enhances privacy compliance with data governance. Our expertise in threat detection and remediation is marked by an exceptional success rate and is a game-changer in the cybersecurity landscape. 6. How has your platform been able to disrupt the traditional way of working? Our platform revolutionizes traditional workflows by offering a paradigm shift in service delivery. Unlike legacy systems, our next-gen solutions redefine efficiency, cost-effectiveness, and software advancement. By prioritizing time-saving measures and upgrading software seamlessly, we ensure a compelling value proposition including saving scarce IT Resources, complex threat detection, and mitigation providing | January 2024 32

34. Beautiful Design Makes Beautiful Design Makes A Beautiful Life: A Beautiful Life: TIFFANY & CO. TIFFANY & CO. | January 2024 34

35. T ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed. he huge bodies of water reflected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava flowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this All of this, for a man (Charles Lewis Tiffany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiffany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it. TIFFANY & CO. TIFFANY & CO. www.theenterpriseworld.com | 35

36. Time Line of Tiffany & Co. Founded in 1838 by Charles Lewis Tiffany (1812–1902) and his partner, J. B Young, as Tiffany & Young, a “fancy goods” store on Broadway in New York. Charles Lewis Tiffany introduced the iconic blue color in the 1840s. 1830s and 40s Charles Lewis Tiffany took sole control, renaming it Tiffany & Co. 1853 Moved to a grand store in Union Square in 1870. Became a hub for New York’s elite, known for Japonesque-style silverware and diamond jewelry. 1870s Purchased the Tiffany diamond, a massive 128.54-carat canary yellow stone. 1878 Introduced the Tiffany setting in 1886. Won awards for designs at international exhibitions. 1880s Louis Comfort Tiffany became the first design director in 1902. 1900s Flourished through the Art Deco era and embraced the 30s Retro or cocktail style. 1920s & 30s Designers Elsa Peretti (1974) and Paloma Picasso (1980) joined. 1970s & 80s | January 2024 36

37. Introduced designer-jeweler Jean Schlumberger in 1956. 1950s The Tiffany & Co. Foundation was established, committing to environmental support. 2000 Committed to net-zero greenhouse gas emissions by 2050. 2015 Launched the Diamond Craft Journey, revealing the countries of origin for diamonds. 2020 Unveiled the Landmark at 57th Street and Fifth Avenue, featuring 10 floors of stunning creations and custom works. 2023 www.theenterpriseworld.com | 37

38. Products and Legacy: Products and Legacy: The Diamond King The Diamond King Charles Lewis Tiffany, a visionary entrepreneur driven by a profound passion for acquiring the most exceptional and rare gemstones, laid the foundation for luxury as we recognize it today. In 1837, he inaugurated Tiffany & Co. in New York City as a purveyor of fancy goods and stationery. Mr. Tiffany’s ground-breaking acquisition of jewels from French aristocrats during the 1840s marked a pivotal moment. He introduced major gemstones to the United States for the first time. This move reached widespread attention, and the press awarded Tiffany the illustrious title of “The Diamond Kings,” a distinction the House proudly upholds to this day. House proudly upholds to this day. The Modern Engagement Ring Charles Lewis Tiffany, a visionary entrepreneur driven by a profound passion for acquiring the most exceptional and rare gemstones, laid the foundation for luxury as we recognize it today. In 1837, he inaugurated Tiffany & Co. in New York City as a purveyor of fancy goods and stationery. Mr. Tiffany’s ground-breaking acquisition of jewels from French aristocrats during the 1840s marked a pivotal moment. He introduced major gemstones to the United States for the first time. This move reached widespread attention, and the press awarded Tiffany the illustrious title of “The Diamond Kings,” a distinction the The first Tiffany Setting, introduced in 1886, had a single diamond lifted above the ring by six platinum prongs. Melvyn Kirtley, the top gem expert at Tiffany, says, “These prongs lift the diamond off the ring and into the light.” Lifting the diamond off the finger and letting in as much light as possible makes it sparkle a lot. light as possible makes it sparkle a lot. The first Tiffany Setting, introduced in 1886, had a single diamond lifted above the ring by six platinum prongs. Melvyn Kirtley, the top gem expert at Tiffany, says, “These prongs lift the diamond off the ring and into the light.” Lifting the diamond off the finger and letting in as much The Blue Box The Blue Box A hundred years later, Tiffany added the finishing touch to their famous packaging. A white satin ribbon on all their Blue Boxes. It’s carefully tied into a bow, and with a gentle pull, it opens up to show the amazing Tiffany item inside. The Blue Box is known all over as the most famous and wanted packaging globally. It is a tradition that goes back to the time our founder started the company. company. A hundred years later, Tiffany added the finishing touch to their famous packaging. A white satin ribbon on all their Blue Boxes. It’s carefully tied into a bow, and with a gentle pull, it opens up to show the amazing Tiffany item inside. The Blue Box is known all over as the most famous and wanted packaging globally. It is a tradition that goes back to the time our founder started the Legacy of Gemstones Legacy of Gemstones Tiffany has a fascinating history rooted in exploration and a love for rare gems, driven by the passion of its founder. Back in the day, Charles and his gem experts not only showed the world brand-new gemstones but also played a big role in making Tiffany & Co. a famous jeweler worldwide. One such gem introduced by Tiffany in 1968 is tanzanite, known for its beautiful blue color and named after Tanzania, where it comes from. Tiffany’s collection also boasts centuries- old favorites like rubies, emeralds, and sapphires, all of top-notch quality. old favorites like rubies, emeralds, and sapphires, all of top-notch quality. Tiffany has a fascinating history rooted in exploration and a love for rare gems, driven by the passion of its founder. Back in the day, Charles and his gem experts not only showed the world brand-new gemstones but also played a big role in making Tiffany & Co. a famous jeweler worldwide. One such gem introduced by Tiffany in 1968 is tanzanite, known for its beautiful blue color and named after Tanzania, where it comes from. Tiffany’s collection also boasts centuries- Symbol of Love Symbol of Love Charles Tiffany was the first jeweler to make diamond rings a symbol of love. In 1886, he created the Tiffany Setting which became a world-famous engagement ring. For over 130 years, this ring has been a part of many incredible love stories. This innovation didn’t just make Tiffany & Co. a jewelry store, it turned it into a place known for classic designs, amazing craftsmanship, and celebrating love. celebrating love. Charles Tiffany was the first jeweler to make diamond rings a symbol of love. In 1886, he created the Tiffany Setting which became a world-famous engagement ring. For over 130 years, this ring has been a part of many incredible love stories. This innovation didn’t just make Tiffany & Co. a jewelry store, it turned it into a place known for classic designs, amazing craftsmanship, and | January 2024 38

39. 7,500 7,000 6,500 Brand Value In Million U.S. Doller 6,000 5,500 5,000 4,500 4,000 (Source: https://www.statista.com/) Global Recognition: The brand’s global recognition is reflected in its substantial brand value, signifying that it has successfully positioned itself as a symbol of luxury on a worldwide scale. Tiffany & Co. has consistently demonstrated robust brand value on the global stage, with a noteworthy trajectory from 2010 to 2023. In 2023, the iconic brand reached a staggering brand valuation of around seven billion U.S. dollars, showcasing a remarkable surge of nearly 500 million dollars from the preceding year. This significant increase underscores the enduring appeal of Tiffany & Co. along with its ability to elevate brand value in a competitive market. Let’s break down the factors that resulted in the exponential growth of this brand. • Consumer Resonance: The consistent growth in brand value suggests that Tiffany & Co. continues to resonate with consumers, leveraging its heritage and distinctive offerings to maintain a strong market presence. • • • Consistent Financial Performance: The brand’s financial strength is evident in the nearly 500 million dollar surge in brand value compared to the previous year, highlighting its ability to navigate and excel in the market. Adaptability: the brand’s ability to adapt to evolving market dynamics is evident in its financial performance, indicating a brand that stays attuned to consumer preferences and market trends. • Enduring Appeal: Tiffany & Co.’s enduring appeal lies in its legacy of luxury, exceptional craftsmanship, and timeless elegance, making it a preferred choice for consumers seeking prestige and quality. Strategic Initiatives: The brand’s strategic initiatives, possibly in areas such as marketing, product innovation, or market expansion, have likely contributed to its impressive brand value growth. • • Competitive Market: Operating in a competitive market it has not only maintained its market position but has also enhanced its standing, reflecting its strategic market approach. • This comprehensive market analysis illuminates Tiffany & Co.’s prowess in navigating the market, solidifying its status as a global leader in the luxury segment. www.theenterpriseworld.com | 39

40. Tiffany & Co. Net Sales Worldwide By Region - 2013 To 2019 5,000 93.7 95.4 124.7 107.8 498.3 98.8 504.4 4,000 513.3 482.9 Million U.S. Dollars 505.7 476.2 457.6 643 649.8 554.3 541.3 596.3 3,000 578.6 604.4 1,025.2 1,0021 1,239 2,000 944.7 1,258.2 1,095 999.1 1,000 1,926.9 2,033.5 1,947 1,841.9 1,870.9 1,960 1,924 0 2013 2014 2015 2016 2017 2018 2019 Year Americas Asia- Pacific Japan Europe Other (Source: https://www.statista.com/) Tiffany and Co.’s market strategies from 2013 to 2019 reflect a concerted effort to capture global luxury markets evidenced by the geographical breakdown of net sales. Throughout this period, the company strategically diversified its operations to cater to various regions. The Americas emerged as a stronghold, contributing significantly to Tiffany’s overall net sales. With approximately 1.92 billion U.S. dollars in net sales in 2019, the Americas region proved pivotal to the brand’s financial success. This underscores Tiffany’s adept market positioning and targeted marketing efforts to resonate with consumers in the Americas. The brand likely implemented tailored strategies such as product differentiation, brand image cultivation, and effective pricing to appeal to the tastes of the luxury market. The data signifies Tiffany’s ability to capitalize on diverse markets, demonstrating a well-rounded global market strategy during this period. Let’s dissect these strategies for a broad perspective Marketing Strategies: Product Differentiation: Tiffany & Co. focused on creating unique and iconic jewelry pieces, emphasizing craftsmanship and design excellence. The brand’s commitment to quality and distinctiveness set its products apart in the competitive luxury market, attracting more consumers. • Brand Image Cultivation: The brand strategically cultivated a strong and aspirational brand image. Tiffany’s iconic blue box and the legacy associated with its name were leveraged to convey a sense of prestige. This branding strategy contributed to customer loyalty and attracted new consumers aspiring to be part of the Tiffany experience. • | January 2024 40

41. Strategic Marketing Campaigns: Tiffany & Co. likely invested significantly in strategic marketing campaigns to enhance brand visibility and desirability. Collaborations with renowned artists, celebrities, and influencers, as well as high-profile events and sponsorships, were likely key components of their marketing strategy to create a buzz. Pricing Strategy: The brand likely employed a carefully calibrated pricing strategy, balancing exclusivity with market demand. Tiffany’s ability to position its products at a premium while maintaining perceived value would have been crucial in sustaining healthy profit margins. • • These market strategies collectively reflect Tiffany and Co.’s comprehensive approach to global market dynamics. Ensuring sustained growth in the luxury jewelry sector from 2013 to 2019. Global Expansion: The geographical breakdown of sales suggests a deliberate global expansion strategy. Tiffany and Co. strategically strengthened its presence in various markets worldwide, adapting its products and marketing to resonate with diverse cultures. This approach helped to tap into emerging markets while maintaining a strong foothold in established ones. • Conclusion Tiffany & Co. is not just a jewelry store, it’s a place filled with stories and a long history of discovering beautiful and rare gems. Thanks to Charles Lewis Tiffany’s passion, the brand became famous for introducing the world to unique gemstones. From the rich blue tanzanite to timeless favorite rubies and sapphires, Tiffany’s collection is known for its top-notch quality. The variety of gemstones, each with its own special rarity, makes Tiffany a unique destination for those who appreciate beauty and craftsmanship in jewelry. Through Metroid showers and Lava eruptions, breaking and forming of lands and seas, nature created diamonds. However, Tiffany & Co. made a dream out of it, a dream that clung to everyone with desire and temptations. A dream to someday possess something so perfect in our realm of imperfection. Customer Engagement and Experience: Tiffany and Co. likely invested in providing exceptional in-store and online experiences. Personalized services, exclusive events, and a focus on customer satisfaction may have been integral to their strategy. As it aims to create a memorable and positive association with the brand. • Adaptation to Market Trends: Tiffany & Co. would have closely monitored and adapted to evolving market trends. This adaptability could include responding to changes in consumer behavior, embracing e-commerce, and incorporating sustainable practices to align with the growing demand. • www.theenterpriseworld.com | 41

44. T card brought to life. In the kitchen, the scent of cinnamon and nutmeg danced with the aroma of roasting chestnuts. The twinkling lights adorned each corner, casting a warm glow. A symphony of joy echoed as families gathered, sharing tales of Christmases past and present. As the clock ticked closer to midnight, a magical stillness enveloped the night. It was a moment suspended in time, where the spirit of Christmas whispered secrets of generosity and goodwill. he world lay silent under a blanket of snow, a calm hush settling over the landscape like a gift-wrapping ribbon. The moon, a silent witness, illuminated a wintry picture, creating a scene as if a holiday I’ve tried to describe the best Christmas Eve above but somehow it is incomplete, something seems missing. “Classic Christmas movies”—Christmas is incomplete without curling up on the couch with a mug of hot cocoa wearing fuzzy socks, festive sweaters, and a true Classic Christmas movies marathon. This blog is to rescue you from hours of channel surfing or digging through streaming sites. Simply bookmark our definitive guide of the best Classic Christmas movies to watch, and refer back to it as you’re planning out your viewing for the night. List of Classic Christmas Movies: 1. The Shop Around the Corner (1940) On the top of our list of Classic Christmas Movies is a story of two gift shop salespeople, harboring a mutual despise for each other, who unexpectedly find love through their anonymous pen-pal exchanges. Does the storyline sound familiar? It should. The onscreen narrative of James Stewart and Margaret Sullavan serves as the inspiration for Nora Ephron’s timeless classic, You’ve Got Mail. 2. Holiday Inn (1942) Taking place in the WWII era, the film explores a romantic entanglement that unfolds at a hotel during the holiday season. Bing Crosby and Fred Astaire’s characters serenade their way through romantic complexities. Irving Berlin crafted 12 original songs for the film, with the timeless “White Christmas” among them. This iconic song later served as the inspiration for a separate 1954 movie (Also later featured in our list of Classic Christmas Movies), once again featuring Crosby in a starring role. | NOVEMBER 2023 44 | January 2024 44

45. Festive Flicks Festive Flicks 20 Best Classic CHRISTMAS CHRISTMAS MOVIES MOVIES Of All Time 3. It’s a Wonderful Life (1946) 5. A Christmas Carol/Scrooge (1951) Regardless of the version you choose, Frank Capra’s timeless film is a portrayal of the “the grass is always greener” adage. However, if you lean towards the black-and-white original, “the grass is always grayer” might be a more fitting sentiment. A seminal holiday classic, it features James Stewart as a man who gains insight into what life would be like without him. Indulging in the timeless Charles Dickens classic that chronicles a miser’s transformation after encounters with three ghosts is a no- brainer. However, selecting the most fitting version from a plethora of adaptations can be a headache. No need to worry; we’ve got you covered. If you crave satire, opt for the Richard Donner/Bill Murray comedy, Scrooged. For those in search of animation, Mickey’s Christmas Carol is the go-to choice. But if you’re a traditionalist at heart, stick with the crowd-pleasing “A Christmas Carol” by Brian Desmond Hurst, to complete your Classic Christmas movies marathon. 4. Miracle on 34th Street (1947) From the list of best Classic Christmas movies, this film received three Academy Awards (with a Best Picture nomination), George Seaton’s dramedy, Miracle on 34th Street, features Edmund Gwenn as a department store Santa who asserts he’s the genuine article. The 1994 remake, featuring Richard Attenborough in a compelling performance, stands as a timeless Christmas classic in its own right. 6. White Christmas (1954) The existence of two snowy Irving Berlin tales, both featuring Bing Crosby and set at General Waverly’s Inn— “White Christmas” (1954) and “Holiday Inn” (1942)—is a cinematic mystery we may never fully unravel. Instead, we consider it a cinematic gift from Santa, providing an excellent excuse for a double feature. Our preferred choice between the two, however, is the one where Crosby and Danny Kaye sing and dance to rescue their inn from closure. www.theenterpriseworld.com | 45

46. 7. A Charlie Brown Christmas (1965) 12. The Santa Clause (1994) Snoopy, Lucy, Linus, and those unmistakable Peanuts dance moves—the unmistakable signs that A Charlie Brown Christmas is on the horizon. Revisit the animated special that accompanied your childhood, witnessing your beloved introverted and contemplative comic strip character navigate the holiday’s distinctive commercialism in search of the genuine essence of Christmas. Tim Allen transforms into the season’s most iconic figure, donning a bushy beard and a hearty belly as Santa Claus in The Santa Claus. The film follows the unexpected journey of divorcee Scott Calvin, who stumbles into the role of leading the enchanting realm of elves, magic, and toy crafting. Can we all agree that Allen reigns as the top Claus in all the Candy lands? 8. Trading Places (1983) 13. All I Want for Christmas (1994) Numerous holiday films incorporate serendipitous twists, but Trading Places stands out as the lone one situated in the list of high finance. In this film, a charismatic street hustler (Murphy) and a preppy commodities broker (Dan Aykroyd) exchange places on a dare, revealing unexpected talents. Although not explicitly a Christmas-themed narrative, the movie unfolds during the holiday season and consistently secures its place among the finest Christmas- set comedies. This nostalgic gem doesn’t pretend—it’s an unapologetically sentimental tale of the O’Fallon siblings crafting a heartwarming parent trap during Christmas to reunite their family. Starring the cherubic faces of Ethan Embry and Thora Birch, with Lauren Bacall as Grandma and Leslie Nielsen as Mr. Claus, it’s a sweet blast from the past. 14. The Preacher’s Wife (1996) 9. A Christmas Story (1983) In The Preacher’s Wife, a celestial visitor aids a man on his journey to self-improvement, a theme not unfamiliar in Christmas movies (Think It’s a Wonderful Life). What sets it apart? Denzel Washington and Whitney Houston bring this heavenly tale to life, with Washington as the divine helper who, during his mission, unexpectedly develops feelings for—the preacher’s wife. Did Christmas truly unfold if Ralphie Parker didn’t passionately express his wish for an “official Red Ryder, carbine action, 200-shot, range model air rifle, with a compass in the stock and this thing that tells time”? Thanks in part to its 24-hour broadcasts on cable networks, it has become an unwritten tradition for everyone to tune into the Bob Clark narrative. The tale revolves around a 40s kid’s endeavor to persuade Santa to grant him a coveted BB gun. 15. Dr. Seuss’ How the Grinch Stole Christmas (2000) 10. Home Alone (1990) In the 2000 adaptation of Dr. Seuss’s classic children’s book, Jim Carrey takes on the role of the Grinch, the ultimate holiday grump akin to Scrooge. Rest assured, the green-hued recluse’s heart undergoes a transformation, “growing a size” thanks to Cindy Lou Who (Taylor Momsen), one of the joyful residents of Whoville. Embarking on a Christmas trip from Chicago to Paris, the McCallisters inadvertently leave their mischievous 8-year- old son behind. Alone at home, he must defend their three- story house against a duo of burglars. This film not only catapulted Macaulay Culkin into widespread recognition but also transformed John Hughes’s box-office success into a perennial household classic Christmas movie. 16. Elf (2003) 11. Edward Scissorhands (1990) The classic Christmas movies don’t truly commence until Will Ferrell dons the Kelly-green Buddy tunic and joyfully traverses New York City like a child in a candy store. Portraying a spirited man-child searching for his estranged father, Ferrell shines as Santa’s titular helper in the instant classic. It is directed by Jon Favreau, alongside the golden-haired Zooey Deschanel. In Tim Burton’s unique holiday tale, a costumed Johnny Depp adds a touch of the strange and unusual to Christmas, making it a far cry from the traditional holly and jolly. The film concludes with one of the most enchanting and contemplative faux snowstorms in cinematic memory and ends up on our list of best classic Christmas movies. | January 2024 46

47. 17. Love Actually (2003) Richard Curtis’s splendidly British Christmas ensemble film offers so many highlights: Bill Nighy as a hip-swiveling rock star, Colin Firth navigating linguistic hurdles, and Hugh Grant earnestly seeking his true love door-to-door. In a blend of humor, warmth, and poignant moments, Curtis crafts a holiday film that, to us, is simply perfect. 18. Just Friends (2005) Real-life pals Ryan Reynolds and Anna Faris team up for bi-coastal holiday hilarity. Reynolds transforms from a hefty Jersey teen shedding nerd status in Los Angeles to a successful record producer. Returning to the East Coast a decade later, he aims to escape the friend zone his high school crush (Amy Smart) had consigned him to. 19. The Holiday (2006) The Holiday is like getting two Nancy Meyers rom-coms in one. Cameron Diaz and Kate Winslet portray women opting to exchange homes during the holidays, trading a stunning L.A. residence for a charming English cottage. Amidst twinkling lights and falling temperatures, both discover a love that spans the Atlantic. 20. The Man Who Invented Christmas (2017) If you’ve exhausted every Christmas Carol adaptation—there are plenty, with a few on this list of classic Christmas movies—try this film about the man behind many holiday tropes: Charles Dickens. Dan Stevens (Downton Abbey) portrays the accomplished author as his life intertwines with one of his most iconic tales. Conclusion As the echoes of familiar carols fade, the best leave us with more than just cinematic memories—they gift us timeless tales of love, joy, and the magic of the holiday season. From heart-warming journeys of self-discovery to adventures in winter wonderlands, these films are not mere entertainment but cherished traditions. It’s a perfect way to dose off into the warm comfort with the people you love in front of a movie wrapped in nostalgia on the cold night of December. Like the light in the darkest winter nights, these classic Christmas movies are a reminder that, like the characters we adore, the spirit of Christmas resides in our hearts year after year. I hope you enjoy these movies and Merry Christmas! www.theenterpriseworld.com | 47

50. MALAYSIA’S THRIVING TECH SECTOR IN 2 0 2 3 The Tech sector has slowly crept into most sectors as businesses and institutions look at ways to optimize performance and efficiency. Because of this, some countries have positioned themselves as tech hubs with initiatives in place to entice developers, boost employment, and improve the economy. The installation of these frameworks has attracted a diverse range of tech companies that specialize in areas including: As an ASEAN (Association of Southeast Asian Nations) member, Malaysia has strong links with the ten other member countries and provides access to more than 600 million consumers. The evolution of mobile technology and the rollout of 5G connectivity have accelerated these developments in recent years and Malaysia has been well placed to capitalize on the market. • • • • • • • • • AI Blockchain Robotics 3D Printing User Experience Big Data Analytics User Interface Cloud Centre Data Centre How Malaysia Became a Global Tech Hub? San Francisco’s Silicone Valley, Tokyo, Seoul, Berlin, and London have all made moves to attract some of the best talent in the industry. Another region that is benefitting is Malaysia whose government had the foresight to plan for a tech-reliant future. Existing frameworks, access to a growing market, and financial incentives make Malaysia one of the most attractive areas for tech startups and established companies. The Malaysian government invested around $100 million in the 1990s to create the MSC (Multimedia Super Corridor). This Asian digital hib provided businesses with Digital Free Trade Zones that minimized taxes and customs charges. These moves helped attract businesses to the area and set up the country as a major Asian digital hub. Tech Sectors Showing Growth in Malaysia With so many benefits in the Malaysian tech sector, it is no surprise that a number of sectors are thriving. Everything from the healthcare and financial sectors to the 50 | January 2024 50