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Digital Marketing

Digital marketing content of SEO and on page optimization

Shraddha18
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Digital Marketing

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  1.                 Digital marketing

  2. Search engineoptimization It is a software system designed to search out the information from world wide web according to the user’s query.      Examples – Google, Yahoo, Bing , Baidu, Yandex, Duck Duck Go, Ask Me etc.

  3. How search engine works : • Search engine works in three methods; • 1.Crawling: Developers create a website and then live it on internet.             Then crawler/spider/bots searching and scanning a  website                                      •   2. Indexing : search engine indexing is the collecting and storing of                            a website to data base center of search engine. • 3.Ranking : The search engine ranking of a website refers to it’s spot on search engine result page. And based on their quality of content

  4.       Techniques of SEO • White Hat SEO • Black Hat SEO. • 1.White Hat SEO : It is the body of approved search engine optimization tactics designed to increase a website’s position on a SERP organically. • 2.Black Hat SEO : It is  a practice against search engine guidelines used to get  a site higher in ranking on SERP.

  5.            Website • Website Is simply collection of webpages of codes , codes that describe the layout , format, content on a page .i.e website is collection of coding, content and images. • To live website on internet we need to purchase Domain and Hosting. • Domain : It is simply name of website/company.                       The unique name appears after www in website. • Hosting: It is a space allocated on a server for a website to store it’s files

  6.     Keyword • “Any query searched in search engine search box is known as keyword.” • Types of keyword : • Generic keyword • Short tail keyword • Long tail keyword • Seasonal keyword.

  7. Types of SEO • On page Optimization. • Off page Optimization.

  8. Meta Tag Optimization   1.Title Tag : It is appears at the top area of web browser and as the first                         In SERP.                        Character limit is 60-70 character including space     2.Description tag: It appears as a second line in the search engine result pages.                           Limit of characters should be in between 160-17 including spaces.         

  9.  Image optimization • 1.Alt Tag :  It is also known as “Attribute tag"                              • 2.Image Compress  • Best tools for image optimization are; • 1.optimzilla • 2.pingdom Alt="image name"

  10. Creating/uploading Robots.txt File • Robots.txt file is a plain text file. A Robots.txt file consist of one or more rules. Each rule blocks or allows access for a given crawler to a specified file path.  • e.g 1.user-agent: googlebot •           Disallow : / • 2.user-agent: googlebot •     Disallow:/privacy-policy

  11. Robot Meta Tag • A robot meta tag, also known as robot tag, is a piece of HTML code that’s placed in the head section of pages and it used to control how search engines crawl and index the URL. • <meta name=”robots”content=”noindex/no follow/>

  12. Creating and uploading sitemap • Sitemap: A sitemap is a list of pages of a website accessible to the crawler or user. • .XML sitemap: •     XML refers to the markup language also known as the code that makes a sitemap.XML sitemaps are usually made for search engine bots • 2.HTML sitemap: • An HTML sitemap is of hypertext format so it is enable to users to find a page on your site that they are looking for.

  13.       Content Optimization • Content is the only king of digital marketing. • Your content should be quality content. • Include keywords in your content. • Content should be at least 700 in a webpage  • Also apply some SEO techniques. • There are two tools are used for content optimization ; • 1.Grammarly -To Cheak grammar of content. • 2.Plagiarism - To Cheak weather content is copied or not

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