How To Do Product Research

1. Diffshop is the first all-in-one data platform for eCommerce sellers. We provide our customers with a single dataset that covers all aspects of their business - from inventory and pricing to customer behavior and marketing campaigns. This enables our customers to make data-driven decisions that improve their sales and profitability. Our platform is easy to use, yet powerful enough to handle the most complex data analysis tasks. We combine decades of experience in eCommerce, big data, and software development.

2. How To Do Product Research? Choosing the right products can take some time and requires effort. The big part of this process entails conducting product research using the necessary tools and identifying in-demand products that are lucrative enough to begin with. The next step is getting those products into your shop and running trials. And you’ll know that you are moving along the right path.

3. 1. Define your research goals • 2. Understand your users • 3. Do market research for your product • 4. Get to know industry trends • 5. Validate ideas with current or potential users • 6. Test your MVP • 7. Continue research after the product launch • 8. Turn research into action • 8 Steps for Amazing Product Research.

4. 1. Define Your Research Goals • First, set your high-level goals, which should test business objectives as well as customer-centric product discovery. These are often drawn directly from the product vision and strategy. • Then, create attainable, specific goals or questions for your team to focus on during each stage of their research. This might include: • • Conducting market research for the product’s adoption before its launch • • Identifying areas where key features can be improved after the product launch • • Evaluating the product’s performance throughout the product lifecycle

5. 2. Understand Your Users • User needs are at the center of effective product research processes. • Engage in user discovery—identify and understand your customer—as early as possible, even before you have definite product or feature ideas. Open-ended user research is a key source of product inspiration and innovation, and an essential step in determining product-market fit. • Then, when you have product proposals, prototypes, or a minimum viable product (MVP), you can start seeking more specific feedback. • User research is all about interacting with your current or potential users and learning what they want and need. Developing a user-centric culture of ongoing research will help you gauge the market demand, position your product against the competition, and generate customer delight.

6. 3. Do Market Research for Your Product. • Run thorough competitive and comparative analyses to test the business potential of your product against other solutions on the market, and engage in opportunity mapping to get stakeholder buy-in.

7. 4. Get to Know Industry Trends. • Next, combine your understanding of your users and market with research on technology trends that may affect user expectations of your product or its long-term viability. • Stay on top of trends by regularly engaging with tech cultures—read trade magazines and news sites, listen to tech news podcasts, and follow key trendspotters on social media and specialist forums. You can also use tools like Google Trends, Trend Hunter, and PSFK.

8. 5. Validate Ideas with Current or Potential User. • Once you’ve developed a strong sense of your users, market, and technology, it’s time to start testing concrete ideas and solutions. • Based on your early research, identify possible products, features, or upgrades that could meet user needs as well as business goals. Then, run concept testing to evaluate the user experience. • First, identify key users or user types to test. Recruit participants for customer interviews or focus groups, or deploy Hotjar Surveys, Incoming Feedback tools, and Session Recordings to test ideas with existing users.

9. 6. Test Your MVP • The next step in your product research process is to develop a Minimum Viable Product based on validated ideas and run tests to improve subsequent iterations. • This is a critical stage in product research that you shouldn’t skip. Waiting for the fully developed product before running tests makes it harder to fix software and prioritize bug issues, causing major delays. Read more.

10. 7. Continue Research After the Product Launch • • Consider doing a soft launch—or even canary deployment—where you release new products or features to a small group of users • • Gather data to weed out bugs • • Finally, adapt the product based on user responses

11. 8. Turn Research into Action • The final step in any product research process is to organize your research and turn insights into action. • Curate your research into specific, actionable themes to cut through the noise and gather valuable, user-centric insights. • Then, use your research to establish a strong product strategy and roadmap to guide your product development process. Make sure you compare the strategy and roadmap with new research at regular intervals and update where needed, though it’s important to strike a balance: these documents should be dynamic but relatively stable touchpoints.

12. Thank You Email Address Office Location Phone Number • yunhengwu@diffshop.com • Guangdong , China • 8615012687835 www.diffshop.com