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Speaking to Persuade

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Speaking to Persuade. Chapter 15. What is Persuasion?. Communicating With the use of arguments To voluntarily change an Attitude, belief or behavior. Persuasion is not…. Coercion -Using force to persuade. Manipulation -Using trickery to persuade. Complexities of Persuasive Speaking.

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Presentation Transcript
what is persuasion
What is Persuasion?
  • Communicating
  • With the use of arguments
  • To voluntarily change an
  • Attitude, belief or behavior.
persuasion is not
Persuasion is not…
  • Coercion

-Using force to persuade.

  • Manipulation

-Using trickery to persuade.

complexities of persuasive speaking
Complexities of Persuasive Speaking
  • Most difficult type of speech to give
  • Deals with controversial issues
  • Isn’t always successful
  • A speaker needs to consider the target audience.
target audience
Target Audience
  • Those in your audience you are most likely to persuade.
  • Your focus when planning, preparing, researching, writing, and delivering your speech.
goals of persuasive speaking
Goals of Persuasive Speaking
  • Speaking to Influence Thinking
  • Desire to gain intellectual agreement.
  • Example: To persuade my audience that immigrants enrich American society and business life.

2. Speaking to Motivate Action

  • Tries to impel listeners to take action.
  • Example: To persuade my audience not to buy groceries from markets that do not support dolphin-safe tuna fishing products.
how to motivate action
How To Motivate Action
  • Don’t just imply, tell the audience what they need to do in response to your speech.
  • Send around a petition
  • Pass out a sign-up sheet
  • Get a show of hands
  • Be careful not to overly pressure listeners!
three types of persuasive speeches
Three Types of Persuasive Speeches
  • Speeches on Questions of Fact
  • Fact – something that can be proven or verified.
  • Example: To persuade my audience that O.J. Simpson murdered his wife.
  • What type of occupation does this type of persuasive speech on a routine basis?
three types of persuasive speeches10
Three Types of Persuasive Speeches
  • Speeches on Questions of Value
  • Value – personal beliefs of what is right/wrong, good/bad, moral/immoral.
  • Example: To persuade my audience to vote to bad stem cell research in the U.S. because it is morally wrong.
  • Most difficult of the types of persuasive speeches.
three types of persuasive speeches11
Three Types of Persuasive Speeches
  • Speeches on Questions of Policy
  • Policy – suggests specific actions
  • Decides whether something should or should not be done.
  • Example: To persuade my audience that Congress should ban public smoking nationwide.
fact value or policy
Fact, Value or Policy?
  • President Franklin D. Roosevelt knew in advance about the Japanese plan to attack Pearl Harbor and allowed it to happen.
  • Fact
  • The use of lie detector tests for screening employees in private business should be banned by law.
  • Policy
fact value or policy13
Fact, Value, or Policy?
  • Colorizing classic movies such as Casablanca violates the artistic integrity of such movies.
  • Value
  • If Franklin D. Roosevelt knew in advance about the Japanese plan to attack Pearl Harbor, he was wrong in allowing it to happen.
  • Value
fact value or policy14
Fact, Value, or Policy?
  • If trunk safety releases were standard in all cars sold in the United States, we could save several hundred lives every year.
  • Fact
  • Congress should protect the artistic integrity of movies such as Casablanca by passing a law prohibiting the colorization of classic American films.
  • Policy
organizational patterns for persuasive speeches
Organizational Patterns for Persuasive Speeches
  • Monroe’s Motivated Sequence
  • Problem-Solution Pattern
  • Statement-of-Reason
  • Comparative-Advantage Pattern
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