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Speaking To Persuade & Appendix B – Sample Speech. HCOM 100 Instructor Name. PREVIEW Speaking to Persuade. Persuasion Defined Motivating Your Audience Selecting and Narrowing Your Persuasive Presentation Topic Organizing Your Persuasive Messages Strategies for Persuading Your Audience

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preview speaking to persuade
PREVIEWSpeaking to Persuade
  • Persuasion Defined
  • Motivating Your Audience
  • Selecting and Narrowing Your Persuasive Presentation Topic
  • Organizing Your Persuasive Messages
  • Strategies for Persuading Your Audience
  • How to Adjust Ideas to People and People to Ideas
persuasion defined
Persuasion Defined
  • Persuasion is the process of attempting to change or reinforce attitudes, beliefs, values, or behavior.
  • The persuasive speaker invites listener to make a choice, rather than just offering information about the options.
  • The persuasive speaker asks the audience to respond thoughtfully to the information presented.
  • The persuasive speaker intentionally tries to change or reinforce the listeners’ feelings, ideas, or behavior.
motivating your audience
Motivating Your Audience
  • Motivating with dissonance
    • Cognitive dissonance occurs when you are presented with information that is inconsistent with your current thinking or feelings.
  • Motivating with needs
    • Maslow’s Hierarchy
      • Physiological
      • Safety
      • Social
      • Self esteem
      • Self-actualization
motivating your audience5
Motivating Your Audience
  • Motivating with Fear Appeals
    • Threat to family members
    • Credibility of speaker
    • Perceived “realness” of the threat
  • Motivating with Positive Appeals
    • Promising that good things will happen if the speaker’s advice is followed.
selecting and narrowing your persuasive topic
Selecting and Narrowing Your Persuasive Topic
  • Who is the Audience?
  • What is the Occasion?
  • What are my interests and experiences?
  • Brainstorming
  • Scanning Web Directories and Web Pages
  • Listening and Reading for Topic Ideas
identifying your persuasive purpose
Identifying YourPersuasive Purpose
  • General Purpose
    • Persuade
  • Specific Purpose
    • Attitude (learned predisposition to respond favorably or unfavorably)
    • Belief (sense of what is true or false)
    • Values (enduring conception of right and wrong)
developing your central idea as a persuasive proposition
Developing Your Central Idea as a Persuasive Proposition
  • A proposition is a statement with which the speaker wants their audience to agree.
  • Proposition of Fact
    • True/False
  • Proposition of Value
    • Judge worth or importance of something
  • Proposition of Policy
    • Advocates specific action, includes “should”
strategies for persuading your audience

Pronounced: (Zer Vesel)

Strategies forPersuading Your Audience
  • Ethos: Establishing Your Credibility
    • An audience’s perception of the speaker’s competence, trustworthiness, dynamism
    • Charisma
    • Initial, derived, terminal
strategies for persuading your audience10
Strategies forPersuading Your Audience
  • Logos: Using Evidence and Reasoning
    • Proof consists of both evidence and the conclusions you draw (reasoning)
    • Inductive reasoning
      • Arrives at a general conclusion from specific instances
      • Reasoning by analogy
    • Deductive reasoning
      • Reasoning from a general statement to reach a specific conclusion
    • Causal reasoning
      • Relate two or more events in such a way as to conclude that one or more of the events caused the others
logical fallacies
Logical Fallacies
  • Causal Fallacy
  • Bandwagon Fallacy
  • Either-Or Fallacy
  • Hasty Generalization
  • Personal Attack
  • Red Herring
  • Appeal to Misplaced Authority
  • Non Sequitur
strategies for persuading your audience12
Strategies forPersuading Your Audience
  • Pathos: Using Emotion
    • Emotion-arousing verbal messages
    • Concrete illustrations and descriptions
    • Nonverbal messages
organizing your persuasive messages
Organizing YourPersuasive Messages
  • Problem and Solution
  • Cause and Effect
  • Refutation
    • An organizational strategy by which you identify objections to your proposition and refute them with arguments and evidence
organizing your persuasive messages14
Organizing YourPersuasive Messages
  • Monroe’s Motivated Sequence
    • Attention
    • Need
    • Satisfaction
    • Visualization (positive and negative)
    • action
how to adapt ideas to people and people to ideas
How to Adapt Ideas to Peopleand People to Ideas
  • The Receptive Audience
    • Identify with your audience
    • Be overt in stating your speaking objective
    • Use emotional appeal
  • The Neutral Audience
    • “hook” them with introduction
    • Refer to universal beliefs and concerns
    • Show how the topic affects them
    • Be realistic
how to adjust ideas to people and people to ideas
How to Adjust Ideas to Peopleand People to Ideas
  • The Unreceptive Audience
    • Don’t immediately announce your persuasive purpose
    • Advance your strongest arguments first
    • Acknowledge opposing points of view
    • Be realistic
appendix b sample speech
Appendix B – Sample Speech

Persuasive Example:

  • Prosecutorial Abuse
prosecutorial abuse example persuasive speech

Attention Getter

Propositional Statement

Preview of all main points




Point One



Point Two



Point Three




Restate Proposition

Call to action

Review of main points

Restate Attention-getter

Prosecutorial AbuseExample Persuasive Speech
what questions do you have
What questions do you have?


1.) Reading?

2.) Turn in assignments?