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04/02/00 Merchant Servers Presentation. John Tullis DePaul Instructor [email protected] Merchant Servers Part 1. Merchant Servers - what are they? Software packages that enable financial transactions between two systems.

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04 02 00 merchant servers presentation
04/02/00 Merchant Servers Presentation

Copyrighted material

John Tullis

3/10/2014

merchant servers part 1
Merchant Servers Part 1
  • Merchant Servers - what are they?
    • Software packages that enable financial transactions between two systems.
    • Use Web technology- normally Web browser, Web server communications.
    • An electronic commerce engine sits between the Web server and a database, enabling catalog access, entry and storage of customer/purchaser data, and order capture.

Copyrighted material

John Tullis

3/10/2014

merchant servers part 13
Merchant Servers Part 1
  • Merchant Servers - components
  • Web Server
  • Database
  • Commerce Engine
  • Payment Gateway

Copyrighted material

John Tullis

3/10/2014

merchant servers part 14
Merchant Servers Part 1
  • The Web Server
  • Web servers form the backbone of the e-commerce suite's interaction with the customer by:
  • Displaying HTML pages about the company and the e-commerce site
  • Showing a navigable catalog for consumers to browse for products and services
  • Using HTML forms and other front-end data entry for the customer to enter purchasing information
  • Providing a secure Internet connection for the transmission of payment information

Copyrighted material

John Tullis

3/10/2014

merchant servers part 15
Merchant Servers Part 1
  • The Database Server
  • An e-commerce suite typically uses a database to maintain information on various subjects, including:
  • Product catalogs
  • Customer information
  • Order and shipping data
  • Site usage tracking
  • Administrative information

Copyrighted material

John Tullis

3/10/2014

merchant servers part 16
Merchant Servers Part 1
  • The eCommerce Engine
  • The commerce server is the "glue" that holds the entire e-commerce suite together. It is typically implemented as an add-on to the Web server.
  • Manages communication between the other components of the commerce package
  • Controls special features particular to a specific commerce package
  • May be tightly integrated with other suite components
  • May be modular, capable of interaction with several brands of suite components

Copyrighted material

John Tullis

3/10/2014

merchant servers part 17
Merchant Servers Part 1
  • The Payment Gateway
  • The payment gateway is the bridge between the e-commerce suite and the banking and credit institutions that will process the customers payment.
  • Payment gateways may support several types of purchase processing:
  • Manual processing
  • Simple credit card processing
  • Digital money transfers
  • Secure Electronic Transactions protocol

Copyrighted material

John Tullis

3/10/2014

merchant servers part 18
Merchant Servers Part 1
  • Net.Commerce - strengths
  • Complete System - Web Server, Database, Templates
  • Broad Appeal
    • Small to Large Size Clients
    • Business to Consumer
    • Business to Business
  • Strong Scalability
  • Strong Legacy System Support
  • Strong Standards Support - EDI, SET , with WebSphere (Feb 2000), CORBA, Java, EJB

Copyrighted material

John Tullis

3/10/2014

merchant servers part 19
Merchant Servers Part 1
  • Net.Commerce - weaknesses
  • Has lacked personalization functionality.
  • Slow to add cutting edge functionality.
  • Depends on bolt on products for additional functionality (best of breed approach rather than all in one approach) - complicates support.

Copyrighted material

John Tullis

3/10/2014

merchant servers part 110
Merchant Servers Part 1
  • Microsoft Site Server - strengths
  • Microsoft Name
  • Wide-Scale Deployment
  • Strong Usage Analysis
  • Good Scalability
  • Innovative Graphical 'Pipeline’ - Order Processing Pipeline, Commerce Interchange Pipeline
  • Additional Venues - Push Technolog, E-Mail Content
  • Comprehensive Advertising Component

Copyrighted material

John Tullis

3/10/2014

merchant servers part 111
Merchant Servers Part 1
  • Microsoft Site Server - weaknesses
  • Incomplete package - database server optional
  • Steep Learning Curve
  • Only Runs on Microsoft Platforms
  • Large Customization Requirement
  • No Direct Legacy System Support
  • Weak Standards Support - no EDI, no SET, weak Java (uses ASPs).

Copyrighted material

John Tullis

3/10/2014

merchant servers part 112
Merchant Servers Part 1
  • BroadVision - strengths
  • Comprehensive One-to-One Personalization System
  • Business Process Separation
  • Strong Scalability
  • Strong Niche Market Support
    • Financial
    • Information Publishing

Copyrighted material

John Tullis

3/10/2014

merchant servers part 113
Merchant Servers Part 1
  • BroadVision - weaknesses
  • Incomplete
    • Web Server not included
    • Database Server not included
  • Extremely Steep Learning Curve
  • Large Customization Requirement
  • Relatively Long Deployment Cycle
  • Extremely Expensive

Copyrighted material

John Tullis

3/10/2014

merchant servers part 114
Merchant Servers Part 1
  • Open Market - strengths
  • Broad Appeal - Small to Large Clients
  • Rapid Deployment at Low End
  • Strongest Information Publishing Solution
  • Automated Delivery Facilities
  • Innovative Catalog Capabilities

Copyrighted material

John Tullis

3/10/2014

merchant servers part 115
Merchant Servers Part 1
  • Open Market - weaknesses
  • Incomplete
    • Web server not included
    • Database Server Optional
  • Expensive to Deploy
  • No Direct Legacy System Support
  • Weak Standards Support
    • No EDI
    • No SET

Copyrighted material

John Tullis

3/10/2014

merchant servers part 116
Merchant Servers Part 1
  • Intershop4 - strengths
  • Intershop has a very strong reference list in the hosting segment
  • Intershop4 Hosting allows the creation of many rather sophisticated e-commerce stores in a shared environment
  • It is easy to create a store in Intershop4
  • ePages is easy to use
  • Enfinity supports the latest industry open standards

Copyrighted material

John Tullis

3/10/2014

merchant servers part 117
Merchant Servers Part 1
  • Intershop4 - weaknesses
  • Intershop 4 Merchant/Hosting is written in Perl
  • IS4 requires Sybase Adaptive Server
  • Enfinity packages no personalization capabilities
  • Enfinity merchandising capabilities do not support coupons
  • Enfinity merchandising does not support order based discounts
  • Each Enfinity store has a single catalog
  • Administrator Authorization too limited.

Copyrighted material

John Tullis

3/10/2014

merchant servers part 118
Merchant Servers Part 1
  • Net.Commerce - overall

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John Tullis

3/10/2014

merchant servers part 119
Merchant Servers Part 1
  • Net.Commerce - Web Server

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John Tullis

3/10/2014

merchant servers part 120
Merchant Servers Part 1
  • Net.Commerce - Net.Data

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John Tullis

3/10/2014

merchant servers part 121
Merchant Servers Part 1
  • Net.Commerce - database
  • DB2 UDB 5
  • Oracle 8

Copyrighted material

John Tullis

3/10/2014

merchant servers part 122
Merchant Servers Part 1
  • Net.Commerce - database communications

Copyrighted material

John Tullis

3/10/2014

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