Acer’s SMB strategyA success storyJune 2004 Hervé Sirjacobs Acc. Mgr. BeLux div.
Agenda • Acer group • Acer Position in Europe and in BeLux • Unique Security solutions • New Enjoyment Center for the SOHO market • Q&A
Acer Group • Established in 1976 • 3th world's largest de PC manufacturer(incl.OEM) • World's top 7 Brand PC manufacturer. • Broad range of PC products from industry-leading high-end PC servers and notebooks. • Acer is also a major Internet enabler, providing end-to-end solutions, wireless communications and e-corporate solutions. • 35,000 employees in 45 countries worldwide • Acer Group revenues > US$13.5 billion in 2002.
Desktop PC’s Notebook PC’s Servers Multimedia solutions Video Phone, Internet phone LAN/WAN Ethernet NIC’s Fax/modems ISDN card/HUB’s Switches Wireless MP3 Software BIOS Utilities Video conferencing Components Semiconductors CD-ROM/DVD drives Add-on cards Computer Products
Communication Mobile phones Optical storage CD/DVD-ROM drives CD re-writer Media CD-R, CD-RW Components Fly-back transformers Chip transformers Ceramic capacitors Motors Displays CRT/LCD monitors Flat panel displays TFT Plasma Projectors Input devices Keyboards Imaging Scanners Color photo printers Peripheral products
Why choose Acer ? • World-wide organisation • Small local structure short & fast decisions • Clear Products Focus • 100% indirect sales & Clear Channel strategy • High quality professional products • Good partner margins • Clear price strategy (street/retail = list/reseller) > respect of the SMB channel. • Availability of the products • Strong service organisation • Specifications/quality/price leader
ACER“the fastest grower in the European market” # 1 European notebook vendor# 1 European TFT vendorTop 7 European overall PC vendor (start feb. 2004)
Western Europe Q1-2004Top 10 Units Branded LCD suppliers Source: VDU vision European report Q1 2004 Without HP and DELL (PC bundles corporate)
Belgium Q1-2004Top 10 Units Branded LCD panels Source: VDU vision European report Q1 2004 Without HP and DELL (PC bundles corporate)
Acer 2004 Targets # 1 NB # 1 TFT’s branded suppliers Top 5 SOHO PC’s
AcerThe Leader in new technologies • First HDD “air-bag”(D.A.S.P.) • First Smart-Card secured notebooks • First Tablet PC notebooks • First Intel Centrino technology • First 17” pc notebook on the market (sep 2003) • First Tablet PC with Intel Centrino Technology • First 15,41” wide schreen on the market • Powerfull and exclusive FERRARI notebook • First Home Enjoyment Center Computer… ACER is always the “Trend setter” in the IT market
Data Encryption Smartcard Physical Damage Warranty upgrades Data Protection DASP (Disk Anti Shock Protection) Spill Test (liquids resistant)
Acer Enjoyment Center PC Mode • Powerfull PC with HT technology, 200GB HDD,... • TV, real-time recording on HDD or DVD burner • Radio • Full range of digital connectivity Enjoyment Mode • TV, Radio, DVD burner, DVD player, Optical Digital output, • wireless (RF) KB and mouse, remote control,…
Conclusion : why Acer ? A-Brand quality, A-Brand Support World-wide manufacturer warranty (since 28 years) Good margins (indirect strategy) Innovative technologies (Smart card security,…) Availability (All products in stock ) Competitive prices European player (DataQuest) European Marketing campaigns : Tests, pubs, magazine insert (KNACK/LE VIF) World-wide sponsoring (F1),…
Thank you for your trust in the Acer indirect strategy and for the good business ! Lets keep the pool position together