Introduction to Trade Publications - PowerPoint PPT Presentation

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Introduction to Trade Publications

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  1. Business Information Trade Publications & Newspapers Colette Holmes, holmec@rpi.edu

  2. Good Source for Recent Information about … • Industries • Companies • People • Economic Conditions

  3. Useful as Supplement to … • Industry surveys. • Company filings and reports. • Statistical data sources. • Biographical sources. • Business plans.

  4. Trade Publications • Practitioner audience. • Colorful layouts. • Good for overview or introduction. • Great source for specific facts. • Offers up-to-date information. • Coverage not in-depth.

  5. Newspapers • Financial and business sections. • News and feature articles about local or national topics. • National or local level publications - New York Times, Times Union, Business Review (Albany). • Some specialized - Wall Street Journal, Barron’s.

  6. Some Examples • Trade – Beverage World; Sales & Marketing News; Cosmetics and Toiletries; Nation’s Restaurant News • News – Wall Street Journal; New York Times; Times Union; Business Review (Albany)

  7. Newspaper Web Sites • Collections of newspapers arranged by geographic locations. • Offer search engines. • Access to articles for fee or free. • Examples – Crayon; NewsLink

  8. You Can Maximize Results fromLibrary Databases • A fishing expedition. • Use “Advanced Search” mode when available. • Phrase and truncation searching. • Search tips sheet: http://www.rpi.edu/dept/library/html/images/mgmt/TradePub.doc

  9. Library Web Pages to Bookmark • Trade Publications • Newspapers • Search Tips