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Almost every business knows the importance of email marketing and the revenue it can bring them. However, such massive awareness also means that the email marketing field is already crowded, with many businesses and brands competing for the same target audience.
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Welcome To Bulk Mail Masters What is BIMI email and how to set it up Almost every business knows the importance of email marketing and the revenue it can bring them. However, such massive awareness also means that the email marketing field is already crowded, with many businesses and brands competing for the same target audience. In this case, the Brand Indicators for Message Identification (BIMI) email protocol is a very useful way to make your mark Bulk Email Sending Service in a crowded space and reach your target audience. Therefore, if you are not familiar with BIMI email authentication, you may be missing out on significant business potential. Next, let’s dive into all the key facts about email brand identity, or BIMI. BIMI Overview BIMI stands for Brand Indicators for Message Identification, which is brand indicator for message identification. This is an email specification that allows branding to appear in supported email clients and supports the deployment of protection, an email security protocol. It is important to note that BIMI itself is not a security protocol. However, it plays an integral role in improving email security, as recipients can confirm that the email is from the brand it claims to be.
BIMI email authentication is important for both senders and email providers as it provides a better security protocol. Here are the top three reasons why you should implement the BIMI email protocol. BIMI relies on implementing strong security protocols such as DMARC, which helps protect your domain names and enhance your brand reputation. BIMI helps train your customers to recognize emails from your brand and ensure they only rely on legitimate information about your brand. The most obvious and important benefit of sending BIMI emails is that they are branded , thus increasing brand awareness among your target audience and potentially increasing your email open rates.
Which email providers support BIMI? The popularity of BIMI email authentication has made it mandatory for major email providers to support it. Gmail, Yahoo, and Apple are the major vendors that support BIMI, while Microsoft is a well-known vendor that does not support BIMI email and has no plans to add this feature. Here is the complete list of mailbox providers that support BIMI email: Other vendors such as, BT Mail, Comcast, Web.de, GMX and Japan Yahoo are considering adding support for BIMI email verification in the future. HOW DOES BIMI WORK?
All email verification standards follow a similar operational process. They are contained in a text file. BIMI is also a text file with a specific format and available on the sending server. Once the message is transmitted, the recipient's email service will analyze the BIMI text file to properly verify and find the sender's identity. Your email service will display this ID in your inbox. Every time your subscribers receive an email, their email provider will authenticate the email to ensure optimal privacy and security. The exact authentication method depends on the email provider you use. The overall authentication process is quick to determine whether BIMI emails should be sent to your inbox folder or spam. When a BIMI email passes the security protocol, the email provider will look for DNS records in the BIMI file. If a BIMI record exists, the inbox provider will display your branding next to the email in the inbox. Tips and Tricks for Using BIMI Email Verification The most important part of BIMI email verification is that you must meet the BIMI logo requirements to ensure it will appear in your email. The following are the main requirements for the BIMI mark: DNS Control: You must own the domain name associated with the email address you use to send email to ensure that you have control over the DNS records. Security protocol: You must implement a reliable security protocol for your domain name, such as DMARC or , because security protocols are a prerequisite for BIMI. Verification Mark Certification (VMC): You must obtain a VMC from a reliable certificate authority to link the domain name to your mark and provide reliable verification information. Note that VMCs have a limited validity period, so you may need to renew them after one year. Logo Hosting: Upload and host your logo on a publicly accessible web server so it can be easily retrieved from a URL in your DNS records. Please ensure that the URL where you host the logo has DNS and BIMI records: Create a DNS record for your domain name and add the relevant BIMI record containing the URL of the flag location.
Follow logo specifications: BIMI logos must be SVG P/S files 32 KB or smaller. Follow any other logo specifications related to size and aspect ratio to ensure high security and visibility. DESIGN IMAGE BIMI FILE In BIMI email validation, common challenges often arise when creating and designing image BIMI files. You should use a simple and clean logo design that reflects your brand name and any other icons you want to add to your logo. Since BIMI logo files must be designed in SVG format, you will need to use a professional photo editing tool such as Adobe Photoshop or Illustrator. A key characteristic of vector graphics files is that they are resolution independent. Therefore, you can easily enlarge or reduce the size of your logo file without losing clarity.
Choose a simple and clean logo design with legible text and graphics to ensure it is still recognizable at smaller sizes. Please design your logo in a vector format like SVG (Scalable Vector Graphics). Vector graphics are resolution independent and can be enlarged or reduced without losing quality or clarity. This ensures your logo remains clear no matter its size. Overall, the process of implementing BIMI email verification and following all the above requirements may seem complicated. However, you can easily walk through the entire process step-by-step, especially if you use a reliable customer engagement and email management platform like Engage Lab. How to set up BIMI email in Engage Lab Register on Engage Lab and contact the sales team to tell them you would like to gain access to the BIMI email authentication feature. The support team will analyze and understand your needs and verify the payment. You will be provided with the VMC Certificate Application Form below to provide relevant information to Engage Lab. In addition to manual forms, the website will launch a designated section for BIMI purchases to speed up the process through online forms. Engage Lab Advantages Using Engage Lab to reach your target audience with or without BIMI emails is a great way to grow your business. You can enjoy the following features in Engage Lab: Track the performance of your emails to determine their engagement and open rates. This feature is also great for comparing open rates before and after adding BIMI email authentication. If you own an international business,. If you own an international business, you probably send emails to a broad global audience. Engage Lab's detailed statistics let global email distribution and performance. You can set up automated email marketing campaigns in Engage Lab. Engage Lab provides a large number of email templates to help you set up BIMI emails quickly and easily.
In conclusion Adopting the BIMI email authentication protocol is an effective and reliable way for brands to make their emails stand out and reach their target audience. Emails with the appropriate BIMI logo are more likely to win more customers, increase open rates, and ultimately increase conversion rates for greater profits. With Engage Lab, the entire process of BIMI email authentication and sending emails is fast and easy. Sign up for Engage Lab today to explore its different features and see how it can help you grow your business with engaging emails. Contact Us Website: https://www.bulkmailmasters.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulkmailmasters.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100